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ITU-R BT.2447-2/ITU-R BT.2447 - Artificial intelligence systems for programme production and exchange
New broadcasting technologies driven by artificial intelligence (AI) are being introduced to the broadcasting workflow. These technologies are intended to increase productivity, efficiency and creative opportunities during programme production, and to convey information to viewers quickly, accurately and automatically. This Report discusses current applications and efforts underway and evaluated that are relevant to broadcast programme and production pathway.
Relevant applications and efforts are categorized into the following topical descriptions for areas of technological benefit:
- Workflow Optimization,
- Bandwidth Optimization,
- Automated Content Creation,
- Content Creation from Legacy Archives,
- Content Selection for Targeting Audience Demographics,
- Optimization of Asset Selection – Metadata Creation,
- Dynamic Product Placement
- Advertising for Broadcast and Content Personalization
© ITU 2022 All rights reserved
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