AI-Generated Deepfake Video Targets Greta Thunberg in Viral Misinformation Campaign

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A deepfake video using AI technology falsely depicts activist Greta Thunberg dancing nude. The manipulated video, created from pornographic footage, has been widely circulated via WhatsApp in Brazil, causing reputational harm and spreading misinformation. The incident highlights the misuse of AI for generating harmful, deceptive content.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves an AI system explicitly used to create a deepfake video, which is a known AI application involving image and video synthesis. The harm is realized as the video spreads misinformation and violates the rights and dignity of the individual depicted (Greta Thunberg). This constitutes a violation of personal rights and harm to community trust, fitting the definition of an AI Incident. The AI system's use directly leads to this harm through the creation and dissemination of the deepfake content.[AI generated]
AI principles
AccountabilityRespect of human rightsSafetyTransparency & explainabilityDemocracy & human autonomy

Industries
Media, social platforms, and marketing

Affected stakeholders
OtherGeneral public

Harm types
Reputational

AI system task:
Content generation


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