Amazon's Alexa Voice Data Used for Targeted Advertising Without Clear User Consent

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Researchers found Amazon collects and shares Alexa voice interaction data with up to 41 advertising partners to target users with ads, often without clear disclosure or user consent. This practice, confirmed by Amazon, raises significant privacy concerns and constitutes a violation of user rights through AI-driven profiling and data sharing.[AI generated]

Why's our monitor labelling this an incident or hazard?

The Amazon Echo devices use AI systems to process voice data and generate targeted advertisements, which involves the development and use of AI systems. The researchers' findings indicate that this data collection and sharing with advertising partners could lead to violations of privacy and user rights, which falls under violations of human rights or breach of obligations intended to protect fundamental rights. Since the event describes ongoing use and data sharing practices that have already occurred, it constitutes an AI Incident due to realized harm related to privacy and rights violations.[AI generated]
AI principles
Privacy & data governanceTransparency & explainabilityRespect of human rightsAccountabilityDemocracy & human autonomy

Industries
Consumer servicesMedia, social platforms, and marketingConsumer productsDigital security

Affected stakeholders
Consumers

Harm types
Human or fundamental rights

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Interaction support/chatbotsOrganisation/recommendersForecasting/prediction


Articles about this incident or hazard

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Amazon Echo Devices Collect Voice Data To Push Targeted Ads, Say Researchers

2022-05-02
english
Why's our monitor labelling this an incident or hazard?
The Amazon Echo devices use AI systems to process voice data and generate targeted advertisements, which involves the development and use of AI systems. The researchers' findings indicate that this data collection and sharing with advertising partners could lead to violations of privacy and user rights, which falls under violations of human rights or breach of obligations intended to protect fundamental rights. Since the event describes ongoing use and data sharing practices that have already occurred, it constitutes an AI Incident due to realized harm related to privacy and rights violations.
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Amazon uses Alexa voice data to target you with ads: Report - ET CIO

2022-04-29
ETCIO.com
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (Alexa voice assistant) whose data processing and inference capabilities are used to target users with ads. The use of voice data to infer interests and serve targeted ads raises concerns about privacy and potential violations of user rights, particularly regarding consent and data sharing practices. Since the report indicates that this practice is ongoing and involves sharing data with many third parties, it constitutes a violation of privacy rights, which falls under violations of human rights or breach of obligations under applicable law protecting fundamental rights. Therefore, this event qualifies as an AI Incident due to the realized harm related to privacy and data rights violations stemming from the AI system's use.
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Amazon Uses Alexa Voice Data To Target Users With Ads Across The Web: Research

2022-04-29
IndiaTimes
Why's our monitor labelling this an incident or hazard?
An AI system (Alexa) is explicitly involved, processing voice interactions to generate user interest profiles for targeted advertising. The use of this AI system's outputs has directly led to potential violations of user privacy rights, which fall under violations of human rights or breach of obligations intended to protect fundamental rights. The sharing of processed transcripts with numerous advertising partners and the use of this data for targeted ads constitutes a breach of privacy and possibly labor or intellectual property rights if consent or legal frameworks are not properly followed. Therefore, this event qualifies as an AI Incident due to realized harm related to rights violations stemming from the AI system's use.
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Amazon admits it quietly records your voice using Alexa to send you targeted ads

2022-04-29
Daily Star
Why's our monitor labelling this an incident or hazard?
Amazon's Alexa is an AI system that processes voice input to generate outputs, including targeted ads. The report and Amazon's admission confirm that voice data is collected and used for advertising purposes without clear user disclosure, leading to privacy violations and potential breaches of legal obligations. This constitutes harm to users' rights and privacy, fulfilling the criteria for an AI Incident. The harm is realized, not merely potential, as users have been targeted with ads based on their voice data without clear consent.
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Amazon Has Been Using Your Voice Data To Push Ads: Report

2022-05-01
News18
Why's our monitor labelling this an incident or hazard?
The article involves AI systems in voice data processing and targeted advertising, but it does not document any direct or indirect harm caused by these AI systems. The concerns raised are about privacy and data use, which are important but do not constitute a breach or harm as defined under AI Incident. There is no indication of plausible future harm beyond general privacy concerns, so it does not meet the threshold for AI Hazard either. The company's response and the nature of the report align with Complementary Information, as it informs about AI ecosystem practices and societal implications without reporting a concrete incident or hazard.
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Researchers find Amazon uses Alexa voice data to target you with ads

2022-04-28
The Verge
Why's our monitor labelling this an incident or hazard?
The event involves AI systems (Alexa's voice recognition and data processing AI) used to infer user interests and target ads, which directly relates to violations of privacy and potentially breaches of fundamental rights regarding personal data use. The researchers' findings indicate that this profiling and ad targeting is actively occurring, constituting realized harm. Therefore, this qualifies as an AI Incident due to violations of rights and privacy stemming from the AI system's use and data sharing practices.
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A New Report Reveals How Amazon Uses Alexa Voice Data for Targeted Ads

2022-04-29
PCMag Australia
Why's our monitor labelling this an incident or hazard?
Alexa is an AI system that processes voice inputs to generate outputs and recommendations, including targeted advertising. The sharing of processed transcriptions with 41 advertising partners and the use of this data for targeted ads implicates privacy and data protection rights, which are fundamental rights. The report indicates that this practice is ongoing and has led to targeted advertising based on voice data, which constitutes a violation of rights under applicable privacy laws. Therefore, this event qualifies as an AI Incident due to violations of human rights (privacy and data protection) caused by the use of the AI system.
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Amazon Echo voice data used for ad targeting, researchers say

2022-04-30
Tom's Guide
Why's our monitor labelling this an incident or hazard?
The Amazon Echo is an AI system that processes voice inputs to generate outputs and recommendations. The researchers' findings indicate that the AI system's use of voice data for ad targeting has directly led to privacy harms and potential violations of user rights. The data sharing with multiple advertising partners and lack of transparency about data collection and use constitute a breach of privacy rights, a form of harm under the framework. Although Amazon disputes some claims, the researchers provide evidence of targeted ads linked to smart speaker interactions, confirming realized harm. Hence, this event meets the criteria for an AI Incident due to the direct involvement of AI systems in causing violations of rights and harm to users' privacy.
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Report: Amazon and third parties use Alexa voice data for ads while Siri respects privacy

2022-04-29
9to5Mac
Why's our monitor labelling this an incident or hazard?
Alexa is an AI system that processes voice inputs to generate outputs and recommendations, including targeted ads. The study documents that Amazon and third parties use Alexa voice data to infer user interests and deliver targeted ads, sharing data with many advertising partners without sufficient transparency or clear privacy policies. This constitutes a violation of privacy rights and a breach of obligations intended to protect fundamental rights. The harm is realized, not just potential, as data collection and sharing have already occurred. Hence, this event meets the criteria for an AI Incident under violations of human rights/privacy.
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Amazon uses Alexa voice data to target you with ads - The Khaama Press News Agency

2022-04-30
The Khaama Press News Agency
Why's our monitor labelling this an incident or hazard?
Alexa is an AI system that processes voice inputs to generate responses and perform tasks. The report indicates that Amazon uses data from Alexa interactions to profile users and serve targeted ads, sharing data with numerous advertising partners. This practice is inconsistent with Amazon's privacy policies and involves the use of personal data without full transparency, potentially violating user privacy rights. Since this involves violations of rights through the use of AI systems and has already occurred, it qualifies as an AI Incident under the category of violations of human rights or breach of obligations intended to protect fundamental rights.
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Amazon Alexa Voice Data Tracking Might Lead To Privacy Issues; How To Prevent It?

2022-04-30
Tech Times
Why's our monitor labelling this an incident or hazard?
Amazon Alexa is an AI system that processes voice data to provide services. The research and Amazon's own admission confirm that voice data is tracked and shared with numerous ad companies, leading to privacy violations. This is a direct harm to users' rights and privacy, fitting the definition of an AI Incident under violations of human rights or breach of legal protections. The article describes realized harm, not just potential risk, so it is not merely a hazard or complementary information.
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Amazon uses Echo devices' voice data in producing targeted ads- research

2022-04-29
MSPoweruser
Why's our monitor labelling this an incident or hazard?
The event clearly involves AI systems (Alexa voice assistant) processing user voice data to generate targeted ads, which is a use of AI for profiling and recommendation. The research suggests that this use leads to significant data sharing with advertising partners, implying potential privacy violations and breaches of user rights. However, the article does not document a confirmed incident of harm or legal violation, but rather a research study with contested findings and company denial. Therefore, it does not meet the threshold for an AI Incident, as the harm is not definitively established or ongoing. It also does not describe a plausible future harm scenario beyond the current research findings. The main focus is on the research findings and the company's response, which provides context and updates on AI system use and societal concerns. Hence, the event is best classified as Complementary Information, as it informs about AI system use and related societal and governance issues without confirming an incident or hazard.
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Alexa voice data used to send you targeted ads - How to stop it now

2022-04-30
Komando.com
Why's our monitor labelling this an incident or hazard?
Alexa is an AI system that processes voice inputs to generate outputs and actions. The article describes how data from Alexa, including from third-party Skills, is collected and shared without clear disclosure, leading to targeted advertising and privacy violations. This constitutes a violation of human rights related to privacy and data protection, fulfilling the criteria for an AI Incident. The harm is realized, not just potential, as the data collection and sharing are ongoing and documented by researchers. Hence, the event is classified as an AI Incident.
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Amazon uses Alexa voice data to target you with ads: Report

2022-04-29
Social News XYZ
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (Alexa voice assistant) whose data is used for targeted advertising. The use of voice data to infer user interests and share with numerous advertising partners indicates AI-driven data processing and profiling. Although the article does not report a confirmed violation or harm, the practice could plausibly lead to violations of privacy and data protection rights, which fall under human rights and legal obligations. Therefore, this situation represents a plausible risk of harm rather than a confirmed incident. It is best classified as an AI Hazard due to the credible potential for harm arising from the AI system's use of personal data for targeted advertising without clear user consent.
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Amazon admits to using Alexa chats for customized ads

2022-04-29
Input
Why's our monitor labelling this an incident or hazard?
The article explicitly states that Amazon uses AI-powered voice data processing from Alexa to profile users and target ads, sharing data with many advertisers without clear transparency. This constitutes a violation of privacy rights, a breach of obligations under applicable law, and harm to individuals' rights. The AI system's use directly leads to this harm. Therefore, this qualifies as an AI Incident under the framework, specifically under violations of human rights or breach of obligations protecting fundamental rights.
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Researchers Find Amazon Uses Alexa Voice Data To Target You With Ads (Slashdot)

2022-04-29
Tech Investor News
Why's our monitor labelling this an incident or hazard?
An AI system (Alexa voice assistant) is involved as it processes voice data to infer user interests and target ads. The use of this AI system's data for targeted advertising without full transparency or consistent privacy compliance constitutes a violation of user privacy rights, which falls under violations of human rights or breach of obligations under applicable law protecting fundamental rights. The event describes realized harm through privacy violations and unauthorized data sharing, thus qualifying as an AI Incident rather than a hazard or complementary information. Although Amazon disputes some claims, the researchers' findings and the described data practices indicate direct or indirect harm linked to the AI system's use.
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Report: Amazon and third parties use Alexa voice data for ads while Siri respects privacy (Michael Potuck/9 to 5 Mac)

2022-04-29
Tech Investor News
Why's our monitor labelling this an incident or hazard?
The article describes a study's findings about Amazon's use of Alexa voice data for targeted advertising, contrasting it with Apple's approach. While this raises privacy and potential rights issues, there is no explicit report of a realized harm or legal breach. The company's denial suggests the matter is contested. Therefore, this is best classified as Complementary Information, providing context and updates on AI system use and privacy implications, without confirmed incident or hazard.
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Researchers find Amazon uses Alexa voice data to target you with ads ((Jennifer Pattison Tuohy)/The Verge)

2022-04-28
Tech Investor News
Why's our monitor labelling this an incident or hazard?
Alexa is an AI system that processes voice inputs to generate outputs and services. The report indicates that Amazon and third parties use data from Alexa interactions to profile users and serve targeted ads, which is a violation of privacy rights and possibly legal obligations. This constitutes a breach of obligations under applicable law intended to protect fundamental rights (privacy), thus meeting the criteria for an AI Incident due to violations of rights caused by the AI system's use.
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Amazon Uses Alexa to Target Ads: Study

2022-05-02
Voicebot.ai
Why's our monitor labelling this an incident or hazard?
Alexa is an AI system that processes voice inputs to generate outputs including targeted ads. The research shows that data from Alexa interactions is used to profile users and target ads, shared with multiple partners, which constitutes a violation of privacy rights if done without proper consent or transparency. This is a direct harm to users' rights and privacy, fulfilling the criteria for an AI Incident under violations of human rights or breach of obligations under applicable law. Amazon's denial and opt-out options do not negate the fact that the research documents realized harm. The event is not merely a potential risk or a complementary update but a documented incident of harm linked to AI use.
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Amazon utilizes Alexa speech data to target you with advertisements, according to researchers -- Appedus

2022-04-29
Mobile App Development | Design | Marketing Magazine: Appedus
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (Alexa voice assistant) whose use of speech data for targeted advertising has directly led to privacy violations and profiling without adequate transparency or user consent. The researchers provide evidence of data sharing with numerous advertising partners and targeted ads based on AI-inferred user interests. This constitutes a breach of privacy rights and fundamental rights protections, qualifying as an AI Incident. Although Amazon disputes some findings, the researchers' analysis and the admitted use of voice data for ad targeting confirm realized harm related to AI system use.
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Amazon admits it quietly records your voice using Alexa to send you targeted ads - WSTale.com

2022-04-29
WSTale.com
Why's our monitor labelling this an incident or hazard?
Amazon's Alexa is an AI system that processes voice input to generate outputs such as targeted ads. The event describes how voice recordings are used to infer user interests and serve targeted ads both on and off the platform, without clear disclosure to users. This lack of transparency and potential misuse of personal data constitutes a violation of user rights and privacy, which falls under harm category (c) - violations of human rights or breach of obligations under applicable law protecting fundamental rights. Since the harm is realized (users are being targeted with ads based on voice data without clear consent), this is an AI Incident rather than a hazard or complementary information.
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Dozens of companies would spy on your conversations with Alexa

2022-04-29
Bullfrag
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (Alexa's voice recognition and data processing AI) used in a way that leads to violations of user privacy and potentially breaches of rights related to data protection and consent. The harm is realized as users' voice data is collected and shared with numerous third parties for targeted advertising without adequate transparency or control, constituting a violation of rights under applicable privacy laws. Therefore, this qualifies as an AI Incident due to the direct harm to user privacy and rights caused by the AI system's use.
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Amazon found using Alexa voice data to target users with ads

2022-04-29
India Today
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (Alexa) and its use of voice data, which is central to the report. The researchers claim that voice data is used for targeted advertising, which could implicate privacy rights and user consent issues, potentially a violation of rights. However, Amazon denies these claims and calls the research flawed. There is no clear evidence in the article that harm has occurred or that legal or regulatory actions have been taken. The event is primarily about the disclosure of research findings and the company's response, which fits the definition of Complementary Information as it provides updates and context on AI use and societal concerns without confirming an AI Incident or AI Hazard. Hence, the classification is Complimentary Info.
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Amazon te está espiando a través de Alexa, nuevo estudio - ElNacional.cat

2022-05-02
ElNacional.cat
Why's our monitor labelling this an incident or hazard?
Alexa is an AI system that processes voice inputs to generate outputs and recommendations. The study reveals that Amazon uses data collected via Alexa to target personalized ads, sharing data with many advertising partners, which implicates potential violations of privacy and user rights. This constitutes a violation of human rights related to privacy and data protection, fulfilling the criteria for an AI Incident. The harm is realized as users are being surveilled and their data used in ways they may not fully consent to or understand, leading to a breach of obligations intended to protect fundamental rights.
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Amazon recopila datos de los usuarios a partir de sus interacciones con Alexa para mostrar anuncios personalizados

2022-04-30
20 minutos
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (Alexa) that processes voice interactions to infer user interests and target ads, which directly leads to privacy harms and potential violations of user rights. The researchers' findings confirm that AI-driven data collection and sharing with advertisers occur, causing realized harm. Although Amazon disputes the findings, the evidence of data use for targeted advertising based on AI inference is sufficient to classify this as an AI Incident under violations of rights. The event is not merely a potential risk or complementary information but a documented case of harm linked to AI use.
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Alexa estaría escuchándote para mostrarte publicidad

2022-04-30
Noticias RCN | Noticias de Colombia y el Mundo
Why's our monitor labelling this an incident or hazard?
The Alexa device is an AI system (voice assistant) that processes user speech to generate outputs and recommendations. The alleged use of data from these devices to target advertising involves the use of AI in analyzing user interests. The event describes a potential violation of privacy rights (human rights) due to unauthorized data sharing. However, the incident is based on a report and allegations, with Amazon denying the claims. There is no clear evidence that harm has already occurred, only concerns and calls for transparency and control. Therefore, this event represents a plausible risk of harm related to AI use, fitting the definition of an AI Hazard rather than an AI Incident. It is not merely complementary information because the main focus is on the potential privacy violation risk, not on responses or ecosystem updates.
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Amazon calificó esta investigación como 'defectuosa'

2022-04-29
Teleamazonas
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (Alexa) and discusses data sharing and targeted advertising, which implicates privacy concerns and potential rights violations. However, the article reports on a disputed research study without confirmed harm or legal violations. There is no direct or indirect evidence of realized harm or breach of law, only allegations and company responses. Thus, it does not meet the threshold for an AI Incident or AI Hazard. Instead, it provides important contextual information about AI use, privacy, and societal responses, fitting the definition of Complementary Information.
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Amazon utiliza tu voz para mostrarte anuncios ¿un nuevo problema de privacidad?

2022-04-29
Unocero
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of Amazon's AI-powered smart speakers (Alexa) to collect and share user interaction data with advertising partners without full user awareness or consent, leading to privacy violations. This involves the use of an AI system in a way that directly harms users' privacy rights, fulfilling the criteria for an AI Incident under violations of human rights and legal obligations. The harm is realized, not just potential, as data is being shared and privacy compromised. Hence, the event is classified as an AI Incident.
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Los Amazon Alexa usarían datos de voz para crear anuncios personalizados según un estudio

2022-04-29
El Español
Why's our monitor labelling this an incident or hazard?
The event involves AI systems (Amazon Alexa voice assistants) processing user voice data to infer interests and target ads, which is a direct use of AI technology. The study documents that this use has already occurred and resulted in personalized ads based on voice data, implying realized harm in terms of privacy violations and lack of transparency. The sharing of processed transcripts with multiple advertising companies and the poor privacy policy compliance by third-party skills further supports the classification as an AI Incident due to violation of rights. Amazon's denial does not negate the evidence presented by the researchers. Therefore, this event qualifies as an AI Incident.
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Amazon compartiría tus conversaciones con Alexa con decenas de empresas para mostrarte publicidad

2022-04-29
Hipertextual
Why's our monitor labelling this an incident or hazard?
Alexa is an AI system that processes voice inputs to generate outputs influencing advertising content shown to users. The study reveals that Amazon shares data from Alexa interactions with numerous third-party advertisers without explicit user consent, leading to violations of privacy and data protection rights. This constitutes a breach of obligations under applicable law protecting fundamental rights, specifically privacy and data protection. Since the harm (privacy violation and unauthorized data sharing) has already occurred, this qualifies as an AI Incident under the framework.
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Amazon usa los datos de voz que almacena Alexa para mostrar publicidad dirigida, según revela un nuevo informe

2022-04-29
Business Insider
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (Alexa's voice data processing and ad targeting algorithms) whose use has directly led to harm in the form of privacy violations and potential breaches of user rights. The AI system infers user interests from voice data and shares this with advertising partners to deliver targeted ads, which the report claims is inconsistent with stated privacy policies. This constitutes a violation of fundamental rights related to privacy and data protection, fitting the definition of an AI Incident. The harm is realized, not just potential, as targeted advertising based on voice data is actively occurring. The event is not merely complementary information or a hazard, as the harm is ongoing and documented.
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El informe afirma que Amazon utiliza datos de los altavoces inteligentes de Alexa para publicar anuncios dirigidos

2022-04-29
RASA INFORMA
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system—Amazon Alexa's voice-activated smart speaker system that processes voice data to infer user interests and target ads. The use of this AI system's data processing capabilities has directly led to privacy harms, including unauthorized data sharing and insufficient transparency, which are violations of fundamental rights and privacy laws. The researchers' findings and Amazon's confirmation of targeted advertising based on voice data demonstrate realized harm. Hence, this qualifies as an AI Incident under the framework, as the AI system's use has directly led to violations of human rights (privacy) and breaches of legal obligations.