AI-Generated Deepfake Video Falsifies Brazilian Election Poll Results

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Supporters of Jair Bolsonaro used AI-powered deepfake technology to create and spread manipulated videos and audio of TV Globo's Jornal Nacional, falsely showing Bolsonaro leading in Ipec election polls. The disinformation campaign, widely shared on social media, undermined public trust and threatened the integrity of Brazil's democratic process.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of an AI system (deepfake technology) to alter video and audio content of news anchors, producing false information about election results. This misinformation can harm communities by misleading voters and undermining democratic institutions, which qualifies as harm to communities under the AI Incident definition. The AI system's use directly led to the dissemination of false narratives, fulfilling the criteria for an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
AccountabilityTransparency & explainabilityRespect of human rightsDemocracy & human autonomy

Industries
Media, social platforms, and marketing

Affected stakeholders
General publicBusiness

Harm types
ReputationalPublic interest

AI system task:
Content generation


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