Deepfake Video of Morgan Freeman Sparks Fears of AI-Driven Manipulation

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AI expert Bob de Jong and voice actor Boet Schouwink created a viral deepfake video convincingly portraying Morgan Freeman using generative adversarial networks. While no direct harm occurred, the video's realism has raised public concern about AI's potential to mislead, manipulate, and blur the line between reality and synthetic content.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of an AI system (deepfake technology based on GANs) to create manipulated content. While the video itself is a demonstration and has caused fear and concern, there is no indication that actual harm has occurred yet. The article discusses the plausible future risks of such technology being used maliciously to cause harm, such as misinformation or historical distortion. Therefore, this event represents an AI Hazard, as the AI system's use could plausibly lead to harm in the future, but no direct harm has been reported at this time.[AI generated]
AI principles
Transparency & explainabilityAccountabilityRobustness & digital securitySafetyDemocracy & human autonomyRespect of human rights

Industries
Media, social platforms, and marketingArts, entertainment, and recreationDigital security

Affected stakeholders
General public

Harm types
ReputationalPublic interestPsychological

Severity
AI hazard

AI system task:
Content generation


Articles about this incident or hazard

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Ne, ovo nije Morgan Freeman! Ovo je dokaz da uskoro nećemo moći razlikovati stvarnost od manipulacije!

2023-01-02
Haber.ba
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake technology based on GANs) to create manipulated content. While the video itself is a demonstration and has caused fear and concern, there is no indication that actual harm has occurred yet. The article discusses the plausible future risks of such technology being used maliciously to cause harm, such as misinformation or historical distortion. Therefore, this event represents an AI Hazard, as the AI system's use could plausibly lead to harm in the future, but no direct harm has been reported at this time.
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Ovo nije Morgan Frimen VIDEO

2023-01-03
B92
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology using generative adversarial networks) used to create synthetic video content that can mislead people. While the video has caused fear and concern among viewers about potential misuse and harm, there is no indication that any direct or indirect harm has occurred yet. The main focus is on the potential risks and societal implications of deepfake AI technology, making this an AI Hazard rather than an AI Incident. It is not merely general AI news because it highlights plausible future harm from AI misuse.
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Ne, ovo nije Morgan Freeman, ovo je dokaz da uskoro više nećemo moći razlikovati stvarnost od...

2023-01-02
Net.hr
Why's our monitor labelling this an incident or hazard?
An AI system (deepfake technology using GANs) is explicitly involved in generating synthetic video content that can mislead viewers. Although no direct harm has been reported yet, the article highlights plausible future harms such as deception, misinformation, and manipulation that could arise from such technology. Therefore, this event represents an AI Hazard because it plausibly could lead to harms like violations of rights or harm to communities through misinformation and manipulation, even though no actual harm has yet occurred.
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Ne, ovo nije Morgan Freeman, ovo je dokaz da uskoro više nećemo moći razlikovati stvarnost od manipulacije | Riportal

2023-01-02
riportal.net.hr
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology using GANs) used to create synthetic media that can mislead viewers. While the video has caused public concern and fear about future misuse, there is no indication that any direct or indirect harm has occurred yet. The article focuses on the potential for future harm through manipulation and misinformation, making this a plausible risk rather than a realized incident. Therefore, this qualifies as an AI Hazard, as the development and use of deepfake AI technology could plausibly lead to harms such as misinformation, manipulation, and erosion of trust in reality.
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Ovo je pomalo zastrašujuće, uskoro nećemo moći razlikovati stvarnost od manipulacije: Mislili smo da se radi o poznatom glumcu, ali...

2023-01-03
klik.hr
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used to create synthetic media that can manipulate perceptions of reality. While the video has caused fear and concern, there is no indication that any direct or indirect harm (such as misinformation causing social disruption or rights violations) has occurred yet. The article focuses on the potential risks and societal implications of such AI-generated content rather than a realized incident. Therefore, this qualifies as an AI Hazard, as the AI system's use could plausibly lead to harm in the future, but no harm has been reported at this time.
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Ovo nije Morgan Frimen - BIGportal.ba

2023-01-03
BIGportal.ba
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology using GANs) used to create synthetic media. While the video has caused public concern and fear about future misuse, there is no indication that any direct or indirect harm has occurred so far. The article focuses on the plausible future risks of deepfake technology rather than a realized incident. Therefore, this qualifies as an AI Hazard, as the AI system's use could plausibly lead to harm such as misinformation or manipulation, but no harm has yet materialized.