Video Game Studios Face Backlash Over AI Voice Cloning Without Actor Consent

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Voice actors raised concerns after Hi-Rez Studios included contract clauses allowing AI to clone actors’ voices, even posthumously, without explicit consent or compensation. Following public backlash and union pressure, the studio pledged to revise its policies to better protect actors’ rights against unauthorized AI-generated voice use.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event clearly involves an AI system used for voice cloning and synthesis. The controversy centers on the use and potential misuse of AI-generated voices without consent, which constitutes a violation of intellectual property and personal rights. This fits the definition of an AI Incident because the AI system's use has directly led to a breach of obligations intended to protect fundamental and intellectual property rights. The harm is realized in terms of rights violations and potential reputational and economic damage to voice actors. Although physical harm or property damage is not involved, the breach of rights is sufficient to classify this as an AI Incident under the framework.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsTransparency & explainabilityHuman wellbeingDemocracy & human autonomy

Industries
Arts, entertainment, and recreationMedia, social platforms, and marketing

Affected stakeholders
Workers

Harm types
Economic/PropertyReputationalHuman or fundamental rightsPsychological

Severity
AI incident

Business function:
Research and developmentHuman resource management

AI system task:
Content generation


Articles about this incident or hazard

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Paladins and Smite Developers Accused of Using AI to Clone Voices

2023-08-18
IGN Southeast Asia
Why's our monitor labelling this an incident or hazard?
The article involves AI systems in the context of voice cloning technology, which is an AI application. The accusation implies potential violation of rights (intellectual property and personal rights) if AI voice cloning is used without consent, which would be an AI Incident if confirmed. However, the developer denies the use and has taken steps to prevent such misuse, and no actual harm or misuse is confirmed. Therefore, this event does not describe a realized AI Incident or a plausible AI Hazard but rather provides information about ongoing concerns and responses related to AI use in voice cloning. This fits the definition of Complementary Information, as it updates on societal and governance responses to AI-related concerns.
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After backlash over using AI to clone dead voice actors, Smite and Paladins studio says it will change its contract

2023-08-17
gamesradar
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system used to synthesize voice performances, which is an AI system by definition. The controversy arises from the contract clause allowing AI cloning of deceased or incapacitated actors' voices, implicating potential violations of rights and consent, which are harms under the framework. Since no actual harm has been reported yet but the clause could plausibly lead to such harm, this situation constitutes an AI Hazard. The company's response to remove the clause and work with actors to opt out is a governance response but does not change the classification of the event as a hazard due to the plausible future harm from the clause's existence.
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Smite developer wanted to use AI to clone actors' voices after they die

2023-08-18
Metro
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system used for voice cloning and synthesis. The controversy centers on the use and potential misuse of AI-generated voices without consent, which constitutes a violation of intellectual property and personal rights. This fits the definition of an AI Incident because the AI system's use has directly led to a breach of obligations intended to protect fundamental and intellectual property rights. The harm is realized in terms of rights violations and potential reputational and economic damage to voice actors. Although physical harm or property damage is not involved, the breach of rights is sufficient to classify this as an AI Incident under the framework.
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Video game voice actors say 'soul of the industry is on trial' with unregulated AI

2023-08-20
The Star
Why's our monitor labelling this an incident or hazard?
The article explicitly involves AI systems used to clone and generate voice and likeness content without actors' consent, leading to direct harm including violation of intellectual property and labor rights, unauthorized use of personal likeness, and economic harm to voice actors. These harms fall under violations of human rights and labor rights as defined. The AI's role is pivotal as the misuse of AI-generated voices and likenesses is the core issue causing the harm. The article also documents actual incidents of such misuse, not just potential risks, confirming this as an AI Incident rather than a hazard or complementary information.
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Hi-Rez Studios updates voice actor policy regarding AI use

2023-08-18
GamesIndustry.biz
Why's our monitor labelling this an incident or hazard?
The article details a company's policy change concerning AI use in voice acting, which is a governance response to prior concerns. There is no mention of any realized harm, malfunction, or misuse of AI systems causing injury, rights violations, or other harms. The event does not describe an AI incident or hazard but rather a complementary information update about societal and governance responses to AI use in the entertainment industry.
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Video game actors voice AI concerns

2023-08-20
ArkansasOnline
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated voice cloning and likeness reuse without permission or compensation, which has already occurred and caused harm to voice actors. This constitutes a violation of labor and intellectual property rights, fitting the definition of an AI Incident. The actors' concerns and union negotiations further confirm the direct impact of AI misuse. Hence, this is an AI Incident rather than a hazard or complementary information.