AI-Generated Sex Worker Ads Flood Social Media Platforms

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

AI-powered chatbots and virtual companions offering sexually explicit content are being widely advertised on Instagram, Facebook, and TikTok, bypassing content moderation systems. These ads, often targeting men and sometimes using children's characters, have led to the spread of harmful, exploitative, and inappropriate AI-generated content, violating platform policies.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves AI systems explicitly described as using machine learning to generate sexualized virtual companions and content. The use of these AI systems has led to the dissemination of sexually explicit ads that evade moderation, potentially exposing users to harmful content and violating platform policies. This constitutes indirect harm to communities and possible violations of rights (e.g., exploitation, exposure to inappropriate content). Therefore, this qualifies as an AI Incident because the AI system's use has directly led to harm through the spread of inappropriate and potentially exploitative content on social media platforms.[AI generated]
AI principles
SafetyRespect of human rightsRobustness & digital securityAccountabilityTransparency & explainabilityHuman wellbeing

Industries
Media, social platforms, and marketingDigital securityConsumer services

Affected stakeholders
ChildrenGeneral publicBusinessConsumers

Harm types
Human or fundamental rightsPsychologicalReputational

Severity
AI incident

Business function:
Marketing and advertisementCitizen/customer serviceICT management and information security

AI system task:
Interaction support/chatbotsContent generationOrganisation/recommenders


Articles about this incident or hazard

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Social media awash with ads for AI SEX WORKERS

2023-09-01
Daily Mail Online
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly described as using machine learning to generate sexualized virtual companions and content. The use of these AI systems has led to the dissemination of sexually explicit ads that evade moderation, potentially exposing users to harmful content and violating platform policies. This constitutes indirect harm to communities and possible violations of rights (e.g., exploitation, exposure to inappropriate content). Therefore, this qualifies as an AI Incident because the AI system's use has directly led to harm through the spread of inappropriate and potentially exploitative content on social media platforms.
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Ads for AI sex workers are flooding Instagram and TikTok

2023-09-01
NBC News
Why's our monitor labelling this an incident or hazard?
The article explicitly involves AI systems (AI chatbots and AI-generated sexualized images) whose use in advertising has directly led to harms such as the spread of sexualized content, potential exploitation, and gender-based discrimination. The platforms' failure to consistently enforce policies allows these harms to persist. The presence of sexualized AI-generated images resembling minors and the targeting of male audiences reflect violations of rights and harm to communities. These harms are realized and ongoing, not merely potential, qualifying this as an AI Incident rather than a hazard or complementary information. The article also discusses societal and governance responses but the primary focus is on the incident of harmful AI content dissemination.
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AI Girlfriend Ads Are Reportedly on the Rise on Instagram, TikTok

2023-09-02
Tech Times
Why's our monitor labelling this an incident or hazard?
The article involves AI systems (AI chatbots generating explicit content) and discusses their use and the challenges in moderating their advertisements on social media and app stores. While the content is sexually explicit and potentially harmful, the article does not document any direct harm or incident caused by these AI systems, nor does it describe a specific event where harm occurred or was narrowly avoided. The focus is on the presence of these ads, the platforms' moderation efforts, and the broader trend, which fits the definition of Complementary Information as it provides context and updates on AI-related content moderation issues without reporting a concrete AI Incident or AI Hazard.
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TikTok and Instagram Allow AI-Generated Sexual Ads to Flood Their Platforms

2023-09-07
Breitbart
Why's our monitor labelling this an incident or hazard?
The event involves AI systems generating sexualized content that has been distributed via ads on major social media platforms. The AI-generated content has bypassed moderation, leading to potential harm to children and teens exposed to inappropriate material, which constitutes harm to communities and possibly violations of rights related to protection from harmful content. The platforms' failure to prevent this content from appearing indicates a malfunction or inadequacy in AI-based moderation systems. Therefore, the event meets the criteria for an AI Incident, as the AI system's use has directly or indirectly led to harm through exposure to inappropriate sexual content, especially involving minors.