MrBeast and BBC Stars Used in Deepfake Scam Videos The world's biggest YouTuber, MrBeast, and two BBC presenters have been targeted in a series of
2023-10-04
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AI-generated deepfake videos featuring MrBeast, BBC presenters, Tom Hanks, and Gayle King have been used in online scams, deceiving viewers into financial fraud and phishing schemes. The manipulated videos, widely circulated on platforms like TikTok, exploit celebrity likenesses to promote fake offers and products, causing real harm to individuals.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly, as deepfakes are created using artificial intelligence to manipulate video content. The use of these deepfakes to scam people constitutes direct harm to individuals (financial harm and deception), fulfilling the criteria for an AI Incident. The harm is realized, not just potential, as the scams are actively targeting unsuspecting people. Therefore, this qualifies as an AI Incident due to the direct link between AI-generated content and harm to people.[AI generated]