Google Maps Error Strands Tourists in Australian Wilderness for a Week

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Two German tourists, Philipp Maier and Marcel Schoene, were stranded for a week in remote Australian wilderness after Google Maps' AI navigation directed them onto a closed, hazardous dirt road. Their car became stuck, forcing them to survive extreme conditions and dangerous wildlife before reaching safety. Google apologized for the incident.[AI generated]

Why's our monitor labelling this an incident or hazard?

Google Maps uses AI systems to generate navigation routes based on multiple data sources. The tourists relied on the AI system's directions, which led them into a hazardous environment causing physical harm and risk to their health. The incident is a clear example of harm caused by the use of an AI system's outputs, fulfilling the criteria for an AI Incident due to injury or harm to persons resulting from the AI system's malfunction or erroneous guidance.[AI generated]
AI principles
SafetyRobustness & digital securityTransparency & explainabilityAccountabilityHuman wellbeing

Industries
Travel, leisure, and hospitalityMobility and autonomous vehiclesConsumer services

Affected stakeholders
Consumers

Harm types
Physical (injury)PsychologicalEconomic/PropertyReputational

Business function:
Logistics

AI system task:
Goal-driven organisationOrganisation/recommenders


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