Deepfake Video Impersonates Medanta Hospital Chief, Prompts Police Action

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A deepfake video using AI technology falsely depicted Dr. Naresh Trehan, chairman of Medanta Hospital, endorsing an anti-obesity drug. The misleading video went viral on social media, causing reputational harm and potential public misinformation. Medanta Hospital filed a complaint, leading Gurugram police to register an FIR against unknown individuals.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event explicitly involves an AI system (deepfake technology) used to create misleading content that has directly led to harm: reputational damage to Dr. Trehan and Medanta Hospitals, and potential public confusion or harm due to misinformation about medical treatment. This fits the definition of an AI Incident because the AI-generated deepfake video has directly caused harm to individuals and communities by spreading false information and damaging reputations.[AI generated]
AI principles
AccountabilityTransparency & explainabilitySafetyRespect of human rightsPrivacy & data governance
Industries
Media, social platforms, and marketingHealthcare, drugs, and biotechnology
Affected stakeholders
BusinessGeneral public
Harm types
ReputationalPublic interest
Severity
AI incident
AI system task:
Content generation

Articles about this incident or hazard

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Beware! Deepfake Video of Naresh Trehan Giving Weight Loss Advice Goes Viral, Gurugram Police Registers Case

2024-03-20
DNP INDIA
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to create misleading content that has directly led to harm: reputational damage to Dr. Trehan and Medanta Hospitals, and potential public confusion or harm due to misinformation about medical treatment. This fits the definition of an AI Incident because the AI-generated deepfake video has directly caused harm to individuals and communities by spreading false information and damaging reputations.
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Police register FIR over 'deepfake video' of Medanta chief

2024-03-19
The Tribune
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI system generating synthetic media. The video falsely portrays a medical professional endorsing a drug, which can mislead patients and damage reputations, thus causing harm to individuals and communities. This meets the criteria for an AI Incident as the AI system's use has directly led to harm through misinformation and impersonation. The registration of an FIR confirms the harm is realized, not just potential.
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FIR filed against deepfake video of Medanta Hospital chief - Weekly Voice

2024-03-19
Weekly Voice
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI system-generated manipulated content. The video falsely portrays Dr. Naresh Trehan endorsing a drug, which can mislead the public and damage reputations, thus causing harm to individuals and communities. The harm is realized as the video has gone viral and led to a police complaint. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI-generated content.
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Police register FIR over 'deepfake video' of Medanta chief | Technology

2024-03-19
Devdiscourse
Why's our monitor labelling this an incident or hazard?
The deepfake video is an AI system-generated manipulated content that has been used maliciously to impersonate a medical professional and promote a drug falsely. This has caused reputational harm and potential misinformation that could affect public health decisions, constituting harm to individuals and communities. Since the harm is realized and the AI system's misuse is central to the incident, this qualifies as an AI Incident under violations of rights and harm to communities.
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India News | Police Register FIR over 'deepfake Video' of Medanta Chief | LatestLY

2024-03-19
LatestLY
Why's our monitor labelling this an incident or hazard?
The deepfake video is an AI system's output (manipulated video content generated using AI techniques). Its use has directly led to reputational harm to the individual and the hospital, and it may cause harm to patients by spreading misleading medical information. This fits the definition of an AI Incident as the AI system's use has directly led to harm (reputational and potential health-related misinformation).
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Medanta Hospital Files Complaint Over Deepfake Video Featuring Dr Naresh Trehan Endorsing Obesity Drug | Gurgaon News - Times of India

2024-03-19
The Times of India
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deep learning-based deepfake technology) used to create manipulated audio-visual content. The use of this AI system has directly led to harm by spreading false medical claims and damaging reputations, fulfilling the criteria for an AI Incident. The complaint and police investigation confirm the harm has materialized, not just a potential risk. Therefore, this is classified as an AI Incident.
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Video of Medanta Hospital chief promoting weight loss drug is a deepfake, say Gurgaon Police

2024-03-19
The Indian Express
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI system generating manipulated content. The use of this AI-generated video has directly led to harm by spreading false medical claims, risking public health and damaging reputations. This fits the definition of an AI Incident because the AI system's use has directly led to harm to people (misleading health information) and harm to reputation (a form of harm to communities and individuals).
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Deepfake video shows Medanta's Dr Naresh Trehan speaking on weight-loss drug, case filed

2024-03-20
Hindustan Times
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system, specifically generative AI used to create a deepfake video. The misuse of this AI-generated content has directly led to reputational harm to Dr. Naresh Trehan and Medanta Hospital, which is a form of harm to communities and individuals. Since the harm has already occurred and legal action is underway, this qualifies as an AI Incident rather than a hazard or complementary information.
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Police register case over 'deepfake video' of Medanta chairman Dr Naresh Trehan

2024-03-20
India Today
Why's our monitor labelling this an incident or hazard?
The video is described as a 'deepfake,' which implies the use of AI techniques to create realistic but fake content. The deepfake video has been circulated on social media, causing harm by spreading false information and potentially misleading the public. This constitutes harm to communities and individuals through misinformation and reputational damage. Therefore, this event qualifies as an AI Incident because the AI system's use (deepfake generation) has directly led to harm.
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FIR Against Unknown People Over 'Deepfake Video' Of Medanta Chief Dr Naresh Trehan - Republic World

2024-03-19
Republic World
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is a product of AI technology used to fabricate false content. The video disseminates false medical information that could harm viewers who might rely on it, thus causing harm to people's health. The involvement of law enforcement and the registration of an FIR indicate that harm has occurred or is occurring. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI system's misuse (deepfake generation and dissemination).