AI-Generated Deepfake Elon Musk Used in YouTube Crypto Scam During Solar Eclipse

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On April 8, 2024, scammers used AI-generated deepfake videos and voices of Elon Musk in fake SpaceX YouTube livestreams during the solar eclipse. These streams, viewed by tens of thousands, promoted fraudulent crypto giveaways, deceiving viewers into sending cryptocurrency to scam wallets, resulting in direct financial harm.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves an AI system generating fake video and audio content impersonating Elon Musk, which is then used to mislead viewers into cryptocurrency scams. This use of AI directly leads to harm by facilitating financial fraud and theft, which constitutes harm to individuals (harm to persons). Therefore, this qualifies as an AI Incident because the AI system's use has directly led to realized harm through scams and financial loss.[AI generated]
AI principles
AccountabilityTransparency & explainabilityRobustness & digital securitySafetyHuman wellbeingRespect of human rights

Industries
Media, social platforms, and marketingFinancial and insurance servicesDigital security

Affected stakeholders
Consumers

Harm types
Economic/PropertyReputationalPsychological

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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AI-generated Elon Musk videos flood YouTube with fake eclipse streams to promote crypto scams

2024-04-08
Mashable
Why's our monitor labelling this an incident or hazard?
The event involves an AI system generating fake video and audio content impersonating Elon Musk, which is then used to mislead viewers into cryptocurrency scams. This use of AI directly leads to harm by facilitating financial fraud and theft, which constitutes harm to individuals (harm to persons). Therefore, this qualifies as an AI Incident because the AI system's use has directly led to realized harm through scams and financial loss.
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Fake SpaceX Solar Eclipse Livestreams Promote Crypto Scam

2024-04-09
cryptonews.com
Why's our monitor labelling this an incident or hazard?
The event explicitly describes an AI system generating a deepfake video and voice of Elon Musk to promote a fraudulent crypto investment scheme. This AI-generated content is used maliciously to deceive and defraud viewers, leading to direct harm (financial loss) to those who fall victim to the scam. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to harm to persons through the scam.
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SpaceX giveaway scam floods YouTube with deep fake Elon Musk

2024-04-09
crypto.news
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly through the use of deepfake technology to create realistic fake videos of Elon Musk. These AI-generated videos are used in live streams to perpetrate scams that have caused actual financial harm to victims. The harm is direct and material, as users are deceived into sending cryptocurrency to fraudulent wallets. This fits the definition of an AI Incident because the AI system's use has directly led to harm to property and communities. The event is not merely a potential risk or a complementary update but a realized harm caused by AI misuse.
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AI-generated Elon Musk videos flood YouTube with fake eclipse streams to promote crypto scams

2024-04-08
Mashable SEA
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI-generated content (videos and voice) used maliciously to impersonate a public figure and promote crypto scams. The AI system's outputs directly lead to financial harm to victims, fulfilling the criteria for an AI Incident. The harm is a violation of property rights (financial theft) and harm to individuals. The article describes realized harm (scams occurring) rather than potential harm, so it is not merely a hazard. The AI system's role is pivotal in enabling the scam's credibility and reach. Hence, the classification is AI Incident.