AI-Generated Deepfake Influencers Promote Far-Right Politics on TikTok

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AI-generated deepfake profiles resembling relatives of French far-right politicians Marine Le Pen and Marion Maréchal have amassed large followings on TikTok. These fictitious influencers spread sexualized images and political messages supporting the Rassemblement National, misleading users and manipulating public opinion, raising concerns about AI-driven misinformation in democratic processes.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event explicitly involves AI systems generating deepfake videos that impersonate political figures to spread misleading political content. The use of AI-generated deepfakes in this context directly leads to harm to communities by spreading misinformation and manipulating political opinions, which can disrupt democratic processes and violate rights related to truthful information and fair political participation. The harm is occurring as the videos have been widely viewed and are influencing public discourse. Hence, this is an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsRobustness & digital securitySafetyTransparency & explainabilityDemocracy & human autonomyHuman wellbeing

Industries
Media, social platforms, and marketingGovernment, security, and defence

Affected stakeholders
General public

Harm types
ReputationalPsychologicalPublic interestHuman or fundamental rights

Business function:
Marketing and advertisement

AI system task:
Content generationOrganisation/recommenders

In other databases

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