YouTuber Cyprien Targeted by AI-Generated Deepfake Scam Ads

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AI-generated deepfake videos featuring YouTuber Cyprien and news anchor Anne-Claire Coudray falsely promoted a non-existent casino app, misleading viewers and damaging reputations. The deepfakes, widely circulated on social media, prompted Cyprien to file a legal complaint against the creators for identity theft and fraud.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves AI systems generating realistic fake videos and audio (deepfakes) to deceive people into believing false endorsements for a casino app. This use of AI directly leads to harm by facilitating scams and fraud, which can cause financial and reputational damage to individuals and communities. Therefore, it qualifies as an AI Incident due to realized harm from malicious AI use.[AI generated]
AI principles
AccountabilityTransparency & explainabilityPrivacy & data governanceRespect of human rightsRobustness & digital securitySafety

Industries
Media, social platforms, and marketingDigital securityFinancial and insurance services

Affected stakeholders
WorkersConsumers

Harm types
ReputationalEconomic/PropertyHuman or fundamental rightsPsychological

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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Non, Anne-Claire Coudray et Cyprien n'ont pas fait de pub pour une application de casino

2024-04-12
La Voix du Nord
Why's our monitor labelling this an incident or hazard?
The event involves AI systems generating realistic fake videos and audio (deepfakes) to deceive people into believing false endorsements for a casino app. This use of AI directly leads to harm by facilitating scams and fraud, which can cause financial and reputational damage to individuals and communities. Therefore, it qualifies as an AI Incident due to realized harm from malicious AI use.
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YouTube : touché par un deepfake généré par l'IA, Cyprien porte plainte contre ses auteurs

2024-04-16
Les Numériques
Why's our monitor labelling this an incident or hazard?
The event involves an AI system generating a deepfake video impersonating Cyprien to promote a non-existent app promising financial gains. This misuse of AI directly leads to harm by deceiving people, potentially causing financial loss and reputational damage. Therefore, it qualifies as an AI Incident due to realized harm caused by the malicious use of an AI-generated deepfake.
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Cyprien rendu " fou " par ces fausses pubs générées par IA, le youtubeur veut porter plainte

2024-04-15
Yahoo actualités
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake videos that misuse the identities of public figures to promote false information and scams. This misuse of AI has directly caused harm by deceiving viewers and potentially enabling fraud, which fits the definition of an AI Incident due to harm to communities and violation of rights. The involvement of AI in generating these videos is clear, and the harm is realized, not just potential. Therefore, this event qualifies as an AI Incident.
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Le youtubeur Cyprien attaque les auteurs d'un deepfake usurpant son image

2024-04-15
20minutes
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI-generated deepfake technology and synthetic voice cloning to create fraudulent videos and accounts impersonating Cyprien and other content creators. These AI systems are used maliciously to deceive viewers into believing false endorsements, which harms the individuals' reputations and potentially misleads consumers into scams. The harm is realized and ongoing, not merely potential, fulfilling the criteria for an AI Incident due to direct harm caused by AI misuse.
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"Une arnaque": victime de deepfake, le youtubeur Cyprien veut attaquer les auteurs d'une fausse publicité

2024-04-15
BFMTV
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems to generate deepfake videos that impersonate a public figure to promote a likely scam application. The harm is realized as the victim's reputation and public image are damaged, and the public is misled by false advertising. The AI system's use directly leads to this harm, fulfilling the criteria for an AI Incident under violations of rights and harm to communities. The ongoing misuse and the victim's response further confirm the incident nature rather than a mere hazard or complementary information.
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Ces fausses pubs générées par IA rendent " fou " le youtubeur Cyprien qui porte plainte

2024-04-15
Le Huffington Post
Why's our monitor labelling this an incident or hazard?
The event involves AI systems generating deepfake videos that impersonate individuals without consent, which constitutes a violation of personal rights and intellectual property. The videos promote fraudulent applications, causing harm to communities through deception and potential financial loss. Since the AI-generated content has already been disseminated and caused harm, this qualifies as an AI Incident under the definitions provided.