AI-Generated Deepfake Scam Targets Spanish TV Host Susanna Griso

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AI-generated deepfakes of journalist Susanna Griso have been used to create fraudulent videos and ads, imitating her voice and image to promote fake investment schemes, particularly in cryptocurrencies. The scam has led to financial harm and identity theft, prompting Griso to file multiple complaints and publicly warn viewers.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions the use of AI to imitate the journalist's voice and image to create fraudulent advertisements that mislead users into investing in fake schemes, which constitutes direct harm to individuals (financial harm) and harm to communities through scams. The AI system's use in this fraudulent impersonation directly leads to realized harm, fulfilling the criteria for an AI Incident. The event is not merely a potential risk or a general update but describes ongoing harm caused by AI-generated deepfakes used in scams.[AI generated]
AI principles
Privacy & data governanceRespect of human rightsTransparency & explainabilityRobustness & digital securityAccountabilitySafety

Industries
Media, social platforms, and marketingFinancial and insurance servicesDigital security

Affected stakeholders
ConsumersWorkers

Harm types
Economic/PropertyHuman or fundamental rightsReputationalPsychological

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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Susanna Griso, víctima de una nueva estafa: "Me imitan perfectamente"

2024-04-25
LaVanguardia
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to imitate the journalist's voice and image to create fraudulent advertisements that mislead users into investing in fake schemes, which constitutes direct harm to individuals (financial harm) and harm to communities through scams. The AI system's use in this fraudulent impersonation directly leads to realized harm, fulfilling the criteria for an AI Incident. The event is not merely a potential risk or a general update but describes ongoing harm caused by AI-generated deepfakes used in scams.
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Susanna Griso explota y denuncia ser víctima de suplantación de identidad: "Me imitan, pero todo es falso"

2024-04-24
El Español
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions that AI has been used to create fake versions of Susanna Griso's image to perpetrate scams, which constitutes direct harm to individuals (fraud victims) and harm to the community through deception. The use of AI-generated deepfakes for identity theft and fraud is a clear AI Incident as it has directly led to harm. The event also highlights ongoing and repeated misuse of AI for these purposes, confirming the realized harm rather than just potential risk.
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Susanna Griso se sincera en 'Espejo público' tras haber sido víctima de una nueva estafa

2024-04-25
okdiario.com
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to simulate the voice and image of Susanna Griso to create fraudulent audiovisual content promoting a fake investment scheme. This constitutes a direct AI Incident because the AI system's use has led to violations of rights (identity theft) and financial harm to victims. The harm is not hypothetical but currently occurring, as the scam is widespread and the victim has filed multiple complaints. Therefore, this event meets the criteria for an AI Incident.
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"¡Estoy harta!": Susanna Griso reacciona en 'Espejo Público' a su polémica estafa por suplantación con IA

2024-04-24
El Confidencial
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI for digital cloning (deepfake) to impersonate Susanna Griso without consent, which was used to scam people into investing in cryptocurrencies. This is a direct harm caused by the AI system's use, fulfilling the criteria for an AI Incident due to harm to people (fraud victims) and communities (trust erosion, misinformation). The mention of future risks further underscores the seriousness of the incident. Therefore, this event qualifies as an AI Incident rather than a hazard or complementary information.
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Susanna Griso alerta en 'Espejo Público' de una nueva estafa con su imagen suplantada por IA: "¡Estoy harta!"

2024-04-24
eldiario.es
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to generate fake video and voice of Susanna Griso to scam people into investing in cryptocurrencies. This is a direct misuse of AI technology causing harm to people through fraud, which fits the definition of an AI Incident. The harm is realized (people are being scammed), and the AI system's role is pivotal in creating the deceptive content. The warnings about future potential misuse reinforce the seriousness but do not change the classification since harm is already occurring.