Amazon Prime Video Accused of AI-Generated Voice Dubbing

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Amazon Prime Video faces backlash after allegations that it used AI-generated voices to dub Korean dramas into Spanish. Professional actors, including Joel Gómez Jiménez, decried the poor audio quality and warned that AI dubbing threatens voice-over jobs and undermines viewer experience, sparking widespread criticism on social media.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions the use of AI systems to generate dubbed voices for series, which is a direct use of AI technology. The harm involves violation of labor rights and professional harm to voice actors, as well as harm to the community of viewers who feel disrespected by the AI dubbing quality. Since the AI system's use has directly led to these harms and public outcry, it meets the criteria for an AI Incident. The harm is not merely potential but realized, as the AI dubbing is already deployed and criticized. Thus, the event is best classified as an AI Incident.[AI generated]
AI principles
AccountabilityFairnessTransparency & explainabilityHuman wellbeingRespect of human rights

Industries
Media, social platforms, and marketing

Affected stakeholders
WorkersConsumers

Harm types
Economic/PropertyReputational

Business function:
Other

AI system task:
Content generation


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