Globoplay’s AI Dubbing Sparks Union Backlash

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Globoplay used AI-generated voices to dub foreign interviews in its 'Rio-Paris: A Tragédia do Voo 447' documentary, replacing professional voice actors. The Sindicato dos Artistas e Técnicos do Estado do Rio de Janeiro (Sated-RJ) issued a strong repudiation, citing job displacement, intellectual property violations, quality concerns and demanding regulation of AI dubbing.[AI generated]

Why's our monitor labelling this an incident or hazard?

The use of AI to generate voices for dubbing directly impacts the employment of professional voice actors, causing economic harm and threatening labor rights. The event describes realized harm (job losses and protests) caused by the AI system's use in production. The AI involvement is explicit and central to the harm described. Therefore, this qualifies as an AI Incident due to violation of labor rights and harm to a community of workers.[AI generated]
AI principles
AccountabilityFairnessHuman wellbeing

Industries
Media, social platforms, and marketing

Affected stakeholders
Workers

Harm types
Economic/Property

Severity
AI incident

AI system task:
Content generation


Articles about this incident or hazard

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IA vai substituir dubladores? Fim da profissão pode ser inevitável; entenda

2024-06-06
uol.com.br
Why's our monitor labelling this an incident or hazard?
The article does not report any realized harm or incident caused by AI systems but rather focuses on the potential for AI to replace human dubbing professionals, which could plausibly lead to job loss and related social harms in the future. It also mentions ongoing debates and calls for regulation, which are responses to this potential hazard. Therefore, the event is best classified as an AI Hazard, as it concerns plausible future harm from AI use in dubbing, without evidence of an actual incident yet.
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Globo usa IA em vozes de série e causa protesto de dubladores

2024-06-06
Terra
Why's our monitor labelling this an incident or hazard?
The use of AI to generate voices for dubbing directly impacts the employment of professional voice actors, causing economic harm and threatening labor rights. The event describes realized harm (job losses and protests) caused by the AI system's use in production. The AI involvement is explicit and central to the harm described. Therefore, this qualifies as an AI Incident due to violation of labor rights and harm to a community of workers.
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Documentário do Globoplay troca dubladores por IA e gera revolta nas redes sociais

2024-06-04
Olhar Digital - O futuro passa primeiro aqui
Why's our monitor labelling this an incident or hazard?
An AI system (voice synthesis) is explicitly involved in the dubbing process, replacing human actors. The event stems from the use of AI in content production. While there is concern about job displacement and cultural impact, no direct or indirect harm meeting the AI Incident criteria is reported. The event mainly reports societal and professional responses to AI use, including calls for regulation and protection of jobs, which aligns with Complementary Information rather than an Incident or Hazard.
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Globo dribla acordo para usar IA em série e causa protesto de dubladores

2024-06-05
Notícias da TV
Why's our monitor labelling this an incident or hazard?
An AI system was explicitly used to generate voices for dubbing, replacing human professionals and causing direct economic harm to approximately 50 dubbing workers. The use of AI in this way led to realized harm (job loss, economic impact) and accessibility problems, which are harms to people and communities. Therefore, this event qualifies as an AI Incident because the AI system's use directly led to harm as defined in the framework.
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Empresa contratada pela Globo usa método obscuro de IA para dublagem de série

2024-06-07
Notícias da TV
Why's our monitor labelling this an incident or hazard?
The article explicitly describes the use of an AI system for voice cloning in a commercial production, which has directly led to job losses and economic harm to dubbing professionals. The lack of transparency about training data raises concerns about possible unauthorized use of personal voice data, implicating rights violations. The harm is realized and significant, affecting a community of workers and raising ethical and legal issues. This fits the definition of an AI Incident, as the AI system's use has directly and indirectly caused harm to people (economic and rights-related).
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IA vai substituir dubladores? Fim da profissão pode ser inevitável; entenda

2024-06-06
O TEMPO
Why's our monitor labelling this an incident or hazard?
The article explicitly states that AI was used to dub interviews in a documentary, replacing human dubbers and causing a backlash from the dubbing professionals' union and the public. This replacement leads to harm to the labor rights of dubbers by removing their employment opportunities and potentially degrading the quality of the product, which harms the community of professionals and viewers. The AI system's use in this context directly led to these harms, qualifying this as an AI Incident under the definitions provided.
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IA vai substituir dubladores? Fim da profissão pode ser inevitável; entenda

2024-06-07
Notícias ao Minuto Brasil
Why's our monitor labelling this an incident or hazard?
An AI system was explicitly used to generate dubbed voices for a documentary, replacing human professionals. This use of AI has directly caused harm by depriving voice actors of employment, which is a violation of labor rights and harms the community of dubbing professionals. The article details the negative repercussions and the union's formal repudiation, confirming that harm has occurred. Therefore, this qualifies as an AI Incident due to realized harm linked to the AI system's use.
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Série do Globoplay sobre acidente da Air France usa dublagem de IA

2024-06-05
Poder360
Why's our monitor labelling this an incident or hazard?
The article reports on the use of AI-generated dubbing in a documentary and the resulting public and advocacy group reaction. However, there is no evidence of direct or indirect harm caused by the AI system, nor any plausible future harm described. The event is primarily about societal and governance responses to AI use in media, without a specific incident or hazard of harm occurring or being imminent. Therefore, it fits the category of Complementary Information, as it provides context and discussion about AI use and regulation rather than reporting an AI Incident or AI Hazard.
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Globo dá 'golpe baixo' em artistas e sindicato emite dura nota

2024-06-06
https://www.jornaldacidadeonline.com.br/
Why's our monitor labelling this an incident or hazard?
An AI system is explicitly involved as GloboPlay used AI to generate synthetic voices for dubbing. The union's response indicates that this use has directly led to harm: loss of jobs for voice actors, violation of their labor and intellectual property rights, and degradation of artistic quality. These harms fall under violations of labor and intellectual property rights and harm to communities (the professional community of artists). Therefore, this event qualifies as an AI Incident because the AI system's use has directly led to realized harm to people and their rights.