AI Deepfake Attack Targets NRLW Star Jaime Chapman

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NRLW star Jaime Chapman has been targeted with malicious AI-generated deepfake images that altered her appearance without consent, causing reputational harm and distress. The Gold Coast Titans, along with NSW Police and the NRL Integrity Unit, are investigating the incident as Chapman urges an end to such damaging practices.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly states that AI-generated deepfake images of Jaime Chapman have been circulated online, causing harm to her reputation and emotional well-being. The use of AI to create and distribute defamatory content directly leads to harm to a person, fulfilling the criteria for an AI Incident. The involvement of law enforcement and integrity units further supports the recognition of this as a serious harm event related to AI misuse.[AI generated]
AI principles
Respect of human rightsPrivacy & data governanceSafetyHuman wellbeingAccountabilityTransparency & explainability
Industries
Media, social platforms, and marketingDigital securityGovernment, security, and defence
Affected stakeholders
Women
Harm types
ReputationalPsychologicalHuman or fundamental rights
Severity
AI incident
AI system task:
Content generation

Articles about this incident or hazard