AI Deepfake Attack Targets NRLW Star Jaime Chapman

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

NRLW star Jaime Chapman has been targeted with malicious AI-generated deepfake images that altered her appearance without consent, causing reputational harm and distress. The Gold Coast Titans, along with NSW Police and the NRL Integrity Unit, are investigating the incident as Chapman urges an end to such damaging practices.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly states that AI-generated deepfake images of Jaime Chapman have been circulated online, causing harm to her reputation and emotional well-being. The use of AI to create and distribute defamatory content directly leads to harm to a person, fulfilling the criteria for an AI Incident. The involvement of law enforcement and integrity units further supports the recognition of this as a serious harm event related to AI misuse.[AI generated]
AI principles
Respect of human rightsPrivacy & data governanceSafetyHuman wellbeingAccountabilityTransparency & explainability
Industries
Media, social platforms, and marketingDigital securityGovernment, security, and defence
Affected stakeholders
Women
Harm types
ReputationalPsychologicalHuman or fundamental rights
Severity
AI incident
AI system task:
Content generation

Articles about this incident or hazard

Thumbnail Image

Jaime Chapman images: Gold Coast Titans denounce defamatory online content

2025-05-13
Sporting News
Why's our monitor labelling this an incident or hazard?
The article explicitly states that AI-generated deepfake images of Jaime Chapman have been circulated online, causing harm to her reputation and emotional well-being. The use of AI to create and distribute defamatory content directly leads to harm to a person, fulfilling the criteria for an AI Incident. The involvement of law enforcement and integrity units further supports the recognition of this as a serious harm event related to AI misuse.
Thumbnail Image

Police, integrity unit involved after AI images of NRLW star released

2025-05-13
Zero Tackle
Why's our monitor labelling this an incident or hazard?
The article describes AI-generated fake images being maliciously distributed without consent, causing reputational and emotional harm to Jaime Chapman. The involvement of AI in creating harmful content that violates personal rights and leads to victimization fits the definition of an AI Incident, as the harm has already occurred and authorities are involved in response.
Thumbnail Image

Footy star lashes out over fake AI photo of her in a revealing outfit

2025-05-12
Daily Mail Online
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake photos that have been used to create false and damaging images of Jaime Chapman. The harm is direct and realized, as Chapman herself reports the damaging effects on her and her loved ones. The AI system's role is pivotal in creating these doctored images, which constitute a violation of personal rights and reputational harm. This fits the definition of an AI Incident because the AI's use has directly led to harm to a person (emotional and reputational harm).
Thumbnail Image

'Scary': NRLW player goes public over disturbing image

2025-05-12
News.com.au
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions deepfake AI programs being used to create fake images of Jaime Chapman, which have been circulated online. This use of AI has directly led to harm by damaging her reputation and causing distress. The harm falls under violations of human rights and harm to the individual. Therefore, this qualifies as an AI Incident because the AI system's use has directly caused harm.
Thumbnail Image

Chapman, Titans working with police over AI images of NRLW star

2025-05-13
Australian Broadcasting Corporation
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the production and distribution of fake AI images (deepfakes) of Jaime Chapman, which is a direct use of AI systems to create harmful content. This has led to reputational and emotional harm to the individual, fitting the definition of harm to a person or group. The involvement of authorities to investigate the malicious use of AI-generated images further supports the classification as an AI Incident. The harm is realized, not just potential, and the AI system's use is central to the incident.