AI-Generated Deepfake Video Falsely Claims Ozzy Osbourne Is Dying

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An AI-generated deepfake video falsely depicting Ozzy Osbourne discussing his impending death circulated widely online, causing distress and spreading misinformation. Kelly Osbourne publicly condemned the video, clarifying that her father is not dying and criticizing the creators for causing emotional and reputational harm through AI-generated content.[AI generated]

Why's our monitor labelling this an incident or hazard?

An AI system was used to create a deepfake video with a synthetic voice and image of Ozzy Osbourne, spreading false information about his health status. This constitutes harm to the individual and potentially to the community by spreading misinformation. The harm is realized as the video was widely shared and prompted a public response to correct the falsehood. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI-generated content.[AI generated]
AI principles
Transparency & explainabilityRespect of human rightsPrivacy & data governanceRobustness & digital securityAccountability

Industries
Media, social platforms, and marketing

Affected stakeholders
General public

Harm types
ReputationalPsychologicalPublic interest

AI system task:
Content generation


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