AI-Generated Deepfake Video Falsely Claims Ozzy Osbourne Is Dying

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An AI-generated deepfake video falsely depicting Ozzy Osbourne discussing his impending death circulated widely online, causing distress and spreading misinformation. Kelly Osbourne publicly condemned the video, clarifying that her father is not dying and criticizing the creators for causing emotional and reputational harm through AI-generated content.[AI generated]

Why's our monitor labelling this an incident or hazard?

An AI system was used to create a deepfake video with a synthetic voice and image of Ozzy Osbourne, spreading false information about his health status. This constitutes harm to the individual and potentially to the community by spreading misinformation. The harm is realized as the video was widely shared and prompted a public response to correct the falsehood. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI-generated content.[AI generated]
AI principles
Transparency & explainabilityRespect of human rightsPrivacy & data governanceRobustness & digital securityAccountability

Industries
Media, social platforms, and marketing

Affected stakeholders
General public

Harm types
ReputationalPsychologicalPublic interest

Severity
AI incident

AI system task:
Content generation


Articles about this incident or hazard

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Kelly Osbourne Sets Record Straight on Dad Ozzy's Health

2025-07-12
The Daily Beast
Why's our monitor labelling this an incident or hazard?
An AI system was used to create a deepfake video with a synthetic voice and image of Ozzy Osbourne, spreading false information about his health status. This constitutes harm to the individual and potentially to the community by spreading misinformation. The harm is realized as the video was widely shared and prompted a public response to correct the falsehood. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI-generated content.
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Ozzy Osbourne is 'not dying'

2025-07-12
The News International
Why's our monitor labelling this an incident or hazard?
An AI system was used to create a synthetic voice mimicking Ozzy Osbourne, spreading false claims about his health and death. This misuse of AI has led to misinformation and potential harm to the individual's reputation and emotional distress to the family and public. Although no physical harm or legal violation is explicitly mentioned, the AI-generated content has caused social harm through misinformation and fear-mongering. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI system's malicious use in spreading false health information.
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Kelly Osbourne debunks rumors about Dad Ozzy Osbourne's health and clarifies 'He's not dying'

2025-07-12
NEWS.am STYLE
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate a fake video with a voice resembling Ozzy Osbourne's, spreading false claims about his health. This constitutes the use of AI to create misleading content that could harm the reputation and emotional well-being of individuals and communities. However, the article focuses on debunking the misinformation rather than reporting actual harm caused by the AI-generated content. Since the harm is potential and the event centers on the existence of AI-generated misinformation, this qualifies as an AI Hazard due to the plausible risk of harm from such AI-generated fake content.
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Kelly Osbourne shuts down rumours of Ozzy Osbourne's health: 'He's not dying' | - Times of India

2025-07-12
The Times of India
Why's our monitor labelling this an incident or hazard?
An AI system is explicitly involved as the video is described as AI-generated, creating false and harmful content about a public figure's health. This misinformation can be considered harm to communities and individuals by spreading false narratives and causing distress. Since the AI-generated video is actively circulating and causing harm, this qualifies as an AI Incident under the definition of harm to communities and individuals through misinformation.
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Kelly Osbourne räumt mit Gerüchten über Gesundheit von Vater Ozzy auf

2025-07-12
GMX
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake video generation) to create and spread false information about a person's health, which is a violation of rights and causes harm to communities through misinformation. The harm is realized as the video is circulating and causing false beliefs and distress. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI-generated fake video.
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Kelly Osbourne SHUTS Down Claims About Dad Ozzy Osbourne's Health: 'He's Not Dying'

2025-07-12
News18
Why's our monitor labelling this an incident or hazard?
An AI system is explicitly involved as it generated fake videos purporting to be Ozzy Osbourne speaking about his death. This misinformation can harm communities by spreading false narratives and causing emotional distress, which fits the definition of harm to communities. Since the AI-generated content is actively circulating and causing harm, this qualifies as an AI Incident rather than a mere hazard or complementary information. The clarification by Kelly Osbourne is a response to this incident but does not negate the harm caused by the AI-generated videos.
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Kelly Osbourne Debunks Rumors About Dad Ozzy Osbourne's Health and Clarifies 'He's Not Dying'

2025-07-12
PEOPLE.com
Why's our monitor labelling this an incident or hazard?
An AI system is explicitly involved as the video is AI-generated, spreading false claims about Ozzy Osbourne's health and death. This misinformation can harm communities by causing emotional distress and spreading false narratives. Since the AI-generated content has already been disseminated and is causing harm through misinformation, this qualifies as an AI Incident under harm to communities. The event is not merely a potential hazard or complementary information but a realized harm due to AI misuse.
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Kelly Osbourne delivers blunt response to claims dad Ozzy is 'dying'

2025-07-12
HELLO!
Why's our monitor labelling this an incident or hazard?
The presence of AI is explicit in the creation of viral AI videos falsely portraying Ozzy Osbourne's health status. The videos spread misinformation, which could plausibly lead to harm such as emotional distress or reputational damage. However, the article focuses on denying the claims and clarifying the truth, with no indication that harm has materialized. Thus, it fits the definition of an AI Hazard, as the AI-generated content could plausibly lead to harm but has not directly or indirectly caused harm yet.
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Kelly Osbourne Responds to Rumors About Dad Ozzy Osbourne's Health | Just Jared: Celebrity News and Gossip | Entertainment

2025-07-12
Just Jared
Why's our monitor labelling this an incident or hazard?
An AI-generated video falsely claiming that Ozzy Osbourne is dying has circulated, causing distress and misinformation. Although no physical harm or direct legal violation is reported, the spread of false AI-generated content about a person's health can be considered harm to communities and individuals through misinformation and reputational damage. Since the harm is occurring due to the AI-generated content's dissemination, this qualifies as an AI Incident under harm to communities and individuals.
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Kelly Osbourne: Ozzy Osbourne isn't dying!

2025-07-12
Femalefirst
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate a fake video of Ozzy Osbourne discussing his mortality, which is misinformation causing reputational and emotional harm. This fits the definition of an AI Incident because the AI-generated content has directly led to harm (misinformation and distress). The article's main focus is on the AI-generated video's impact and the harm it caused, not just the response or broader context, so it is not merely Complementary Information. Therefore, the event is classified as an AI Incident.
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Kelly Osbourne: Ihr Vater Ozzy Osbourne liegt nicht im Sterben!

2025-07-12
Viply
Why's our monitor labelling this an incident or hazard?
The video is explicitly described as AI-generated (a deepfake) and spreads false information about Ozzy Osbourne's health, which can harm his reputation and cause emotional distress to his family and fans. This constitutes harm to communities through misinformation and emotional harm. Since the AI system's use directly led to this harm, this qualifies as an AI Incident.
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Kelly Osbourne speaks out about claims that dad Ozzy Osbourne is...

2025-07-13
New York Post
Why's our monitor labelling this an incident or hazard?
An AI system is involved as the video circulating is AI-generated, simulating Ozzy Osbourne's voice and image. The use of this AI-generated content has led to misinformation and emotional distress, which can be considered harm to communities or individuals. However, the article mainly reports on the clarification and debunking of the false AI-generated video rather than the incident itself causing ongoing harm. Since the harm is indirect and the main focus is on addressing the misinformation, this fits best as Complementary Information rather than an AI Incident or AI Hazard.
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'What is wrong with you people?' Kelly Osbourne reacts to rumors of her dad Ozzy 'dying' | Mint

2025-07-14
mint
Why's our monitor labelling this an incident or hazard?
The event involves an AI system generating a fake video impersonating Ozzy Osbourne, which is spreading false information and causing reputational and emotional harm. The AI system's use here directly leads to misinformation and potential harm to the individuals involved (harm to reputation and emotional distress), which qualifies as harm to communities or individuals. Therefore, this is an AI Incident due to the realized harm caused by the AI-generated deepfake video spreading false claims about Ozzy Osbourne's health.
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Kelly Osbourne Responds to Claim Ozzy Osbourne Is Dying and Has Suicide Pact With Sharon Osbourne

2025-07-13
E! Online
Why's our monitor labelling this an incident or hazard?
An AI system is explicitly involved as the video is AI-generated, using synthetic voice and imagery to create false content. The harm here is the spread of misinformation about a person's health, which can be considered harm to the individual and potentially to the community by spreading false narratives. Since the AI-generated content is actively causing harm through misinformation, this qualifies as an AI Incident.
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Kelly Osbourne responds to rumors dad Ozzy is 'dying', has suicide...

2025-07-13
Page Six
Why's our monitor labelling this an incident or hazard?
The event involves an AI system in the form of a deepfake video that falsely portrays Ozzy Osbourne making statements about his death. This is an example of AI-generated misinformation. However, the article does not report any realized harm such as injury, rights violations, or disruption caused by this video. The main focus is on the response to the misinformation and clarification of facts. Therefore, this event represents a potential risk of harm from AI-generated misinformation but does not document actual harm occurring. Given the lack of realized harm, it does not qualify as an AI Incident. It also does not primarily focus on warnings or credible future risks beyond this single event, so it is not an AI Hazard. The article mainly provides context and response to the AI-generated misinformation, fitting the definition of Complementary Information.
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Rock Icon Has Fans Worried He's Going to Die and His Family Is Speaking Out

2025-07-13
Men's Journal
Why's our monitor labelling this an incident or hazard?
An AI system (voice synthesis) is involved in creating a misleading video that falsely portrays Ozzy Osbourne's health status. This AI-generated content has caused public concern and misinformation, which could plausibly lead to harm such as reputational damage, emotional distress, or misinformation spread. However, no direct harm such as injury, rights violation, or disruption has been reported as having occurred. Therefore, this event is best classified as an AI Hazard, reflecting the plausible risk of harm from AI-generated misinformation, rather than an AI Incident or Complementary Information.
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"What is wrong with you people?" Kelly Osbourne reacts to rumors of her dad Ozzy "dying"

2025-07-14
News Nation English
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI-generated video falsely portraying Ozzy Osbourne making statements about his death. This is a clear example of AI-generated misinformation. However, the article does not report any actual harm resulting from this video, only rumors and clarifications. Since the AI-generated content could plausibly lead to harm such as reputational damage or emotional distress, it fits the definition of an AI Hazard rather than an AI Incident. There is no indication of direct or indirect harm having occurred yet, only potential harm from misinformation spread.
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Kelly Osbourne Issues Blunt Response to Rumors Dad Ozzy Is Dying

2025-07-13
TV Insider
Why's our monitor labelling this an incident or hazard?
The event involves AI-generated videos (deepfakes) that falsely depict Ozzy Osbourne's health status, spreading misinformation. This constitutes harm to communities by misleading the public and causing emotional distress to the family. Since the AI system's use directly led to this harm, it qualifies as an AI Incident under the definition of harm to communities and reputational harm caused by AI-generated misinformation.
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Kelly Osbourne stellt klar: Ihr Vater ist nicht todkrank

2025-07-13
Promiflash.de
Why's our monitor labelling this an incident or hazard?
The article mentions an AI-generated video spreading false information about Ozzy Osbourne's health, which could be considered misinformation. However, the main focus is on Kelly Osbourne's public clarification to counter these rumors. There is no indication that the AI-generated content caused actual harm, disruption, or rights violations. The misinformation is not described as causing harm to individuals or communities, nor is there a credible risk of such harm detailed. Therefore, this is not an AI Incident or AI Hazard but rather complementary information about societal response to AI-generated misinformation.
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Im Popkultur-Ticker halten wir Sie up to date.

2025-07-13
Aargauer Zeitung
Why's our monitor labelling this an incident or hazard?
An AI system (deepfake video generation) is involved in creating misleading content that falsely portrays a person, which can cause reputational harm and spread misinformation. However, the article does not describe any realized physical harm, legal violations, or direct injury resulting from this video. The harm is reputational and misinformation-based, which can be considered harm to communities or individuals. Since the misinformation is actively spreading and causing distress, this qualifies as an AI Incident due to harm to communities and individuals through false information dissemination.
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Kelly Osbourne Addresses Rumors About Ozzy's Health - Internewscast Journal

2025-07-13
internewscast.com
Why's our monitor labelling this an incident or hazard?
The presence of an AI system is inferred from the mention of a fabricated AI video mimicking Ozzy Osbourne's voice. The AI system's use here is malicious, generating false content that spreads misinformation. While this misuse could cause harm such as reputational damage or emotional distress, the article does not report any direct or indirect harm materializing from this event. Instead, it focuses on clarifying and dismissing the rumors. Therefore, this event is best classified as Complementary Information, as it provides context and response to an AI-related misinformation issue without reporting a new AI Incident or AI Hazard.
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Kelly Osbourne Slams Ozzy Osbourne Death Rumors: 'That's AI, Not My Dad!'

2025-07-14
International Business Times UK
Why's our monitor labelling this an incident or hazard?
An AI system (deepfake generation technology) was used to create and spread false and harmful content about Ozzy Osbourne's health, leading to misinformation and emotional distress among the public and the family. This constitutes harm to communities through misinformation and reputational harm, which fits the definition of an AI Incident because the AI system's use directly led to harm. The article focuses on the harm caused by the AI-generated content rather than just the existence of the AI technology or general AI news, so it is not Complementary Information or Unrelated.
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Kelly Osbourne Goes OFF On Fans Claiming Dad Ozzy Is 'Dying' & Has A Suicide Pact With Sharon!

2025-07-14
Perez Hilton
Why's our monitor labelling this an incident or hazard?
An AI system was involved in generating a fake video that misrepresents Ozzy Osbourne's health, which is a misuse of AI technology. However, the article focuses on the family's response to this misinformation and the emotional distress caused by it, rather than any direct or indirect physical harm, legal violation, or disruption caused by the AI system. The harms described are reputational and emotional, which while significant, do not clearly meet the framework's criteria for an AI Incident. The event does not describe a plausible future harm scenario either, as the harm is already realized but not within the defined categories. Thus, it is best categorized as Complementary Information about the misuse of AI-generated content and its social implications.
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Kelly Osbourne demands 'stop' over awful Ozzy 'dying' rumours days after farewell concert - Manchester Evening News

2025-07-14
Manchester Evening News
Why's our monitor labelling this an incident or hazard?
The AI system is involved in generating a misleading video, which is a form of misinformation. However, the article centers on the response to this misinformation rather than the misinformation causing direct harm or a plausible future harm. The harm from misinformation is not explicitly detailed as occurring or escalating here, and the article does not describe new or ongoing harm caused by the AI system. Therefore, this is best classified as Complementary Information, providing context on societal responses to AI-generated misinformation rather than reporting a new AI Incident or AI Hazard.
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Kelly Osbourne Addresses Disturbing Rumor About Dad Ozzy Osbourne

2025-07-14
Celebrity
Why's our monitor labelling this an incident or hazard?
An AI-generated video spreading false and harmful misinformation about a person's health and personal matters constitutes an AI Incident due to the direct harm caused by misinformation and reputational damage. The AI system's use in creating this misleading content directly led to harm, fulfilling the criteria for an AI Incident. Kelly Osbourne's response is part of the incident's context but does not negate the harm caused by the AI-generated misinformation.
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Kelly responds to claim Ozzy is dying and has suicide pact with Sharon - Daily Times

2025-07-15
Daily Times
Why's our monitor labelling this an incident or hazard?
An AI system is explicitly involved as the video circulating is AI-generated, mimicking Ozzy Osbourne's voice and appearance to spread false information. This use of AI has directly led to misinformation and emotional distress, which can be considered harm to the community and individuals involved. Therefore, this qualifies as an AI Incident due to the realized harm caused by the malicious or misleading use of AI-generated content.
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Stars & Celebrities: Kelly Osbourne räumt mit Sterbegerüchten rund um Ozzy auf

2025-07-14
stuttgarter-nachrichten.de
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system to generate a synthetic video imitating a person's voice, which directly led to misinformation and emotional harm to individuals involved. This constitutes harm to communities and individuals through the spread of false information and potential violation of personal rights. Therefore, this qualifies as an AI Incident due to the realized harm caused by the AI-generated content.
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Kelly Osbourne reacts to rumours of her dad Ozzy 'dying' - The Shillong Times

2025-07-14
The Shillong Times
Why's our monitor labelling this an incident or hazard?
An AI system was used to create a deepfake video with a synthetic voice resembling Ozzy Osbourne, spreading false information about his health and death. This constitutes the use of AI-generated content causing harm to the individual and potentially to the community by spreading misinformation and emotional distress. Since the AI-generated video is actively causing harm through misinformation and reputational damage, this qualifies as an AI Incident under the category of harm to communities and individuals through misinformation and false claims.
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Ozzy Osbourne Declining Health Video DEBUNKED

2025-07-14
EntertainmentNow
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate a fake video with a voice resembling Ozzy Osbourne, spreading false information about his health and death. This misinformation can harm communities by causing emotional distress and spreading false narratives. The AI system's use directly led to this harm, fulfilling the criteria for an AI Incident. The article focuses on debunking the misinformation but confirms the AI-generated video's existence and its impact, which is a realized harm rather than a potential one.
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Desmiente Kelly Osbourne que su papá Ozzy esté muriendo

2025-07-14
La Prensa.mx
Why's our monitor labelling this an incident or hazard?
The event describes the use of AI to create deepfake videos spreading false information about a public figure's health. While the AI-generated content is misleading and could plausibly lead to harm such as reputational damage or emotional distress, the article focuses on denying the misinformation and clarifying the situation. There is no indication that actual harm has occurred yet, but the AI-generated videos represent a credible risk of harm. Therefore, this qualifies as an AI Hazard due to the plausible future harm from AI-generated misinformation.
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Kelly Osbourne arremete contra quienes afirman que Ozzy Osbourne está muriendo - El Diario NY

2025-07-14
El Diario Nueva York
Why's our monitor labelling this an incident or hazard?
The AI system (video generation with AI) was used to create misleading content that falsely suggests Ozzy Osbourne is dying. This misinformation has spread on social media, causing harm to the community by spreading false narratives and distress to the family. The harm is realized, not just potential, as the video circulated widely and prompted public denial. Therefore, this qualifies as an AI Incident due to harm to communities and reputational harm caused by AI-generated misinformation.
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Desmiente Kelly Osbourne que su papá Ozzy esté muriendo

2025-07-14
Las Noticias de Chihuahua - Entrelíneas
Why's our monitor labelling this an incident or hazard?
The event describes AI-generated content (deepfake videos) that falsely suggest a serious health condition of a person, which can cause harm to the individual's reputation and potentially distress to the community. Since the AI-generated video is actively spreading misinformation and causing harm, this qualifies as an AI Incident due to harm to communities and potential violation of personal rights. The AI system's use in generating and disseminating false content directly leads to harm, fulfilling the criteria for an AI Incident.
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'Ozzy no se está muriendo'

2025-07-14
El Heraldo de Aguascalientes
Why's our monitor labelling this an incident or hazard?
An AI-generated video was used to create false content about Ozzy Osbourne's health, which is a direct example of AI-generated misinformation causing harm to the individual's reputation and potentially to the community by spreading false information. The AI system's use here directly led to harm in the form of misinformation and emotional distress, fitting the definition of an AI Incident.