AI-Generated Deepfakes Exploit Ronaldo and Montenegro in Fraudulent Campaigns in Portugal

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Between March and May 2025, AI-generated deepfake videos and edited images featuring Cristiano Ronaldo and Prime Minister Luís Montenegro were used in Portugal to promote fraudulent investment schemes. This disinformation campaign, identified by IBERIFIER, led to financial harm and public deception through the misuse of AI technologies.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions the use of AI technologies (deepfakes and AI-edited videos) to create and spread disinformation that has led to harm, including financial fraud and social disruption. The AI system's use in generating misleading content directly contributes to these harms, fulfilling the criteria for an AI Incident. The harms include violations of rights (misinformation affecting public discourse), harm to communities (social confusion and distrust), and harm to property (financial fraud). Therefore, this event qualifies as an AI Incident.[AI generated]
AI principles
AccountabilityTransparency & explainabilityPrivacy & data governanceRespect of human rightsRobustness & digital securitySafetyDemocracy & human autonomy

Industries
Financial and insurance servicesMedia, social platforms, and marketingGovernment, security, and defenceDigital security

Affected stakeholders
ConsumersGeneral public

Harm types
Economic/PropertyReputationalPublic interestHuman or fundamental rightsPsychological

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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Cristiano Ronaldo e Luís Montenegro usados em campanha de desinformação

2025-08-04
SAPO
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI technologies (deepfakes and AI-edited videos) to create and spread disinformation that has led to harm, including financial fraud and social disruption. The AI system's use in generating misleading content directly contributes to these harms, fulfilling the criteria for an AI Incident. The harms include violations of rights (misinformation affecting public discourse), harm to communities (social confusion and distrust), and harm to property (financial fraud). Therefore, this event qualifies as an AI Incident.
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Cristiano Ronaldo e Luís Montenegro usados em campanha de desinformação - Renascença

2025-08-04
Rádio Renascença
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake videos and AI-edited content being used to spread false narratives and fraudulent schemes, which directly harms communities and individuals by misleading them and potentially causing financial loss. The AI system's use in generating and disseminating disinformation is a direct cause of harm, fitting the definition of an AI Incident due to realized harm to communities and individuals through misinformation and fraud.
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Cristiano Ronaldo e Luís Montenegro usados em campanha de desinformação

2025-08-04
ECO
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake videos and AI-edited screenshots used to spread false information, which has led to fraudulent investment schemes and social-political misinformation. These outcomes constitute harm to communities and individuals, fulfilling the criteria for an AI Incident. The AI system's development and use in creating and amplifying disinformation directly or indirectly caused these harms, making this event an AI Incident rather than a hazard or complementary information.
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Aumento de desinformação com base em deepfakes que utilizam imagem de Cristiano Ronaldo e o primeiro-ministro - Tek Notícias

2025-08-04
SAPO Tek
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI systems (deepfake video generation and AI image editing) being used to create false content that is actively disseminated, causing harm such as fraudulent schemes and social/political destabilization. This meets the definition of an AI Incident because the AI system's use has directly led to harm to communities (disinformation, fraud, social confusion) and violations of rights (e.g., misinformation affecting political processes). Therefore, the event qualifies as an AI Incident rather than a hazard or complementary information.
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Ronaldo e Montenegro são as figuras portuguesas mais exploradas nas campanhas de desinformação

2025-08-04
euronews
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI tools being used to generate deepfake videos and edited images to spread false narratives and disinformation campaigns. These campaigns have caused real harm by misleading the public, influencing political debates, and fostering social polarization and xenophobia. The AI system's use in generating and disseminating false content is a direct contributing factor to these harms, fitting the definition of an AI Incident due to violations of rights and harm to communities.
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Desinformação com IA aumenta: CR7 e Montenegro são usados para fraudes

2025-08-04
Notícias ao Minuto
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake videos and AI-edited screenshots used to create fraudulent content that misleads the public into investing in scams. This use of AI has directly led to harm by facilitating financial fraud and spreading disinformation that harms public trust and social cohesion. Therefore, this qualifies as an AI Incident because the AI system's use has directly caused harm to people and communities through deception and fraud.
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Cristiano Ronaldo e Luís Montenegro usados em campanha de desinformação com IA

2025-08-04
SIC Notícias
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI technologies such as deepfake videos and AI-edited screenshots to create and spread disinformation that has real-world consequences, including financial fraud and social unrest. The harm is realized and ongoing, as the disinformation campaigns have influenced public opinion, political processes, and caused financial harm. This fits the definition of an AI Incident because the AI system's use has directly led to harm to communities and individuals through misinformation and fraud.