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Between March and May 2025, AI-generated deepfake videos and edited images featuring Cristiano Ronaldo and Prime Minister Luís Montenegro were used in Portugal to promote fraudulent investment schemes. This disinformation campaign, identified by IBERIFIER, led to financial harm and public deception through the misuse of AI technologies.[AI generated]
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI technologies (deepfakes and AI-edited videos) to create and spread disinformation that has led to harm, including financial fraud and social disruption. The AI system's use in generating misleading content directly contributes to these harms, fulfilling the criteria for an AI Incident. The harms include violations of rights (misinformation affecting public discourse), harm to communities (social confusion and distrust), and harm to property (financial fraud). Therefore, this event qualifies as an AI Incident.[AI generated]