AI-Generated Deepfake Scam Ads Target Seniors on Meta Platforms

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Scammers used AI-generated deepfake videos of U.S. politicians to promote fraudulent government benefits in political ads on Meta's Facebook and Instagram. These ads, targeting mainly seniors, led to financial harm and widespread misinformation, exploiting weak content moderation and reaching tens of thousands of users.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions the use of AI to create deepfake videos in political ads that promote false government benefits, leading to financial and informational harm to users. The harm is realized and ongoing, as fraudulent advertisers have spent millions and reached tens of thousands of users. The AI system's role is pivotal in generating convincing fake content that facilitates the scam. Therefore, this qualifies as an AI Incident due to direct harm caused by AI-generated misinformation and fraud.[AI generated]
AI principles
AccountabilityFairnessRobustness & digital securitySafetyTransparency & explainabilityDemocracy & human autonomy

Industries
Media, social platforms, and marketing

Affected stakeholders
ConsumersGeneral public

Harm types
Economic/PropertyPublic interest

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation

In other databases

Articles about this incident or hazard

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Aumentan anuncios políticos fraudulentos con IA en Meta, denuncia grupo de monitoreo

2025-10-02
www.diariolibre.com
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create deepfake videos in political ads that promote false government benefits, leading to financial and informational harm to users. The harm is realized and ongoing, as fraudulent advertisers have spent millions and reached tens of thousands of users. The AI system's role is pivotal in generating convincing fake content that facilitates the scam. Therefore, this qualifies as an AI Incident due to direct harm caused by AI-generated misinformation and fraud.
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Aumentan anuncios políticos fraudulentos con IA en Meta, denuncia grupo de monitoreo

2025-10-02
France 24
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions that scammers are leveraging advances in AI technology to create fraudulent political ads, including a fake video of Donald Trump, which misleads users and promotes scams. The AI system's outputs have directly caused harm by deceiving and potentially defrauding users, fulfilling the criteria for an AI Incident. The harm is realized and ongoing, as the ads have reached tens of thousands of users and caused misinformation and fraud. The involvement of AI in generating the deceptive content and its role in the harm is clear and direct.
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En la política de EE. UU. están pululando noticias falsas hechas con IA; ¿por qué?

2025-10-02
www.elcolombiano.com
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create deepfake videos that are used in political ads to spread false information and scams, leading to realized harm (financial and informational harm) to users. The AI system's outputs (deepfake videos) are directly involved in causing harm by misleading people, fulfilling the criteria for an AI Incident under the definitions provided. The harm includes deception, potential financial loss, and violation of rights through misinformation, which are significant harms caused by the AI system's use.
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Aumento de anuncios políticos falsos generados por IA en Estados Unidos

2025-10-02
www.vanguardia.com
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create manipulated videos of political figures promoting false government benefits, which have been disseminated widely on Meta's platforms. This has directly caused harm by misleading users and facilitating fraud, particularly targeting older adults. The AI system's role in generating these deceptive videos is pivotal to the incident. Therefore, this qualifies as an AI Incident due to realized harm to communities and individuals through misinformation and fraud enabled by AI-generated content.
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La amenaza digital que podría colarse en la campaña electoral de Costa Rica: informe revela que Meta permite este tipo de publicaciones

2025-10-02
El Financiero, Grupo Nación
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake videos used in fraudulent political ads on Facebook and Instagram, platforms powered by AI systems for content recommendation and ad targeting. These AI systems have been exploited to spread misinformation and scams, causing direct harm to users (harm to communities and violation of rights). The involvement of AI in content creation and dissemination is central to the harm described. The report also warns about the plausible future harm in Costa Rica's elections from similar AI-enabled disinformation campaigns. Therefore, this qualifies as an AI Incident due to the realized harm from AI-generated disinformation and fraud.
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Aumentan anuncios políticos fraudulentos con IA en Meta, denuncia grupo de monitoreo

2025-10-02
UDG TV
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create deepfake videos that are used in fraudulent political ads, which have reached and harmed many users by promoting false government benefits. This constitutes direct harm to communities and individuals, including potential financial and psychological harm to victims of the scams. The AI system's role is pivotal in enabling the creation of these realistic fake videos that facilitate the fraud. Therefore, this event qualifies as an AI Incident under the framework definitions.
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Inédita ola en EE.UU. de avisos políticos falsos realizados con IA

2025-10-05
Perfil
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create deepfake videos of political figures promoting false government benefits, which have been used in scams that have caused financial harm to victims. The AI system's role is pivotal in generating convincing fake content that facilitates these scams. This constitutes a violation of rights and harm to communities through deception and financial loss. Therefore, this event qualifies as an AI Incident.
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Aumentan anuncios políticos fraudulentos con IA en Meta, denuncia grupo de monitoreo | Teletica

2025-10-03
Teletica (Canal 7)
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI-generated deepfake videos in political ads that spread false information, leading to financial and informational harm to users. The harm is realized and ongoing, as these ads have reached tens of thousands of users and caused deception. The AI system's role in generating the deepfakes is pivotal to the incident. Therefore, this qualifies as an AI Incident rather than a hazard or complementary information.
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Aumentan anuncios políticos fraudulentos con IA en Meta

2025-10-05
Tribuna Noticias
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly through the use of deepfake technology to create ultrarealistic videos that mislead users, constituting a violation of rights and harm to communities by spreading misinformation and scams. The harm is realized as users have been targeted and deceived, and the AI system's role is pivotal in enabling the fraud. Therefore, this qualifies as an AI Incident.
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Estafadores usan inteligencia artificial en anuncios políticos en Meta y gastan millones para engañar a usuarios, alerta Tech Transparency Project

2025-10-05
EL IMPARCIAL | Noticias de México y el mundo
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems used to generate deepfake videos for fraudulent political ads, which have directly caused harm by deceiving users and spreading misinformation. The harm includes financial scams and manipulation of political information, impacting communities and violating rights to truthful information. The AI system's use is central to the incident, as the advanced AI-generated content enables the scams. Therefore, this qualifies as an AI Incident rather than a hazard or complementary information.
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Deepfake political scam ads surge on Meta platforms, watchdog says - The Economic Times

2025-10-02
Economic Times
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI deepfakes to create fraudulent political ads that have been disseminated on Meta's platforms, leading to realized harm in the form of financial scams targeting seniors. The AI system's role in generating deceptive content and enabling targeted advertising is central to the harm caused. Therefore, this qualifies as an AI Incident due to direct harm to people (financial injury) and harm to communities through misinformation and scams.
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Deepfake political scam ads surge on Meta platforms, watchdog says | World News - The Times of India

2025-10-02
The Times of India
Why's our monitor labelling this an incident or hazard?
The use of deepfake videos indicates the involvement of AI systems generating realistic but fake content. The ads promote false government benefits, which constitutes harm to communities through misinformation and potential financial harm to individuals. Since the harm is occurring due to the AI-generated content, this qualifies as an AI Incident.
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Deepfake Political Scam Ads Surge On Meta, Advertisers Spend $49 Million: Report

2025-10-02
NDTV
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of deepfake videos, which are AI-generated synthetic media, to create fraudulent political ads that have been disseminated widely on Meta's platforms. These ads have caused direct financial harm to victims by promoting fake government benefits and stimulus checks. The involvement of AI in generating deepfakes is central to the scam's effectiveness and harm. Therefore, this qualifies as an AI Incident due to realized harm (financial scams) directly linked to the AI system's use.
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Deepfake political scam ads surge on Meta platforms

2025-10-03
The Express Tribune
Why's our monitor labelling this an incident or hazard?
The use of deepfake videos involves AI systems generating realistic fake content. The scammers' use of these AI-generated deepfakes to promote fake government benefits constitutes a direct harm to individuals (seniors targeted by scams) and communities (misinformation and fraud). The ads have reached tens of thousands of users, indicating realized harm. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI system's use in scams.
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Deepfake Political Scam Ads Surge On Meta Platforms

2025-10-02
Channels Television
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly through the use of deepfake technology to create fake videos of politicians, which are then used in scam ads targeting vulnerable populations. The harm is direct and significant, involving financial losses to older adults, which qualifies as harm to persons. The AI system's use in generating deceptive content is pivotal to the incident. Therefore, this qualifies as an AI Incident.
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Scammers spend millions on Meta political ads using deepfake Trump videos, says watchdog

2025-10-02
Malay Mail
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly through the use of deepfake technology, which is a form of AI-generated synthetic media. The scammers' use of these AI-generated videos has directly led to harm (financial scams targeting seniors), fulfilling the criteria for an AI Incident. The harm is realized and ongoing, as the ads have reached tens of thousands of users and caused financial losses. Therefore, this qualifies as an AI Incident rather than a hazard or complementary information.
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Scammers using deepfake ads of US politicians on Meta apps

2025-10-02
NewsBytes
Why's our monitor labelling this an incident or hazard?
The use of deepfake technology, an AI system capable of generating realistic fake videos, is explicitly mentioned as the tool scammers use to create misleading political ads. These ads have been deployed on social media platforms, leading to realized harm by misleading and potentially defrauding vulnerable populations. Therefore, this event qualifies as an AI Incident due to the direct harm caused by the malicious use of AI-generated content.
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Deepfake political scam ads surge on Meta platforms, watchdog says - Jamaica Observer

2025-10-02
Jamaica Observer
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of deepfake videos, which are AI-generated synthetic media, to perpetrate scams targeting vulnerable populations. The harm is realized as users are deceived into believing false information and potentially losing money. The AI system's development and use directly contribute to the harm by enabling realistic fake content that misleads users. This fits the definition of an AI Incident due to direct harm to people and violation of rights through deceptive practices.
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Deepfakes flood Facebook political ads, turning the platform into a goldmine for scammers

2025-10-02
GameReactor
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions deepfake AI videos used in political ads on Facebook to scam users with false claims about government payouts. This involves AI systems generating manipulated content that directly causes harm by misleading people and facilitating scams, which fits the definition of an AI Incident. The harm includes financial loss to individuals and broader harm to communities through misinformation. The platform's role in enabling these ads further supports the classification as an AI Incident rather than a hazard or complementary information.
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Deepfake political scam ads surge on Meta platforms, watchdog says

2025-10-02
SpaceDaily
Why's our monitor labelling this an incident or hazard?
The event involves AI systems in the form of deepfake technology used to create fraudulent political ads that have caused harm to individuals, particularly seniors, through scams and misinformation. The harm includes financial loss and deception, which falls under harm to communities and individuals. The AI system's use is central to the incident, as the deepfake videos are the key tool enabling the scams. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI system's use.
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Scammers spend millions on deepfake videos on Meta

2025-10-03
Algoa FM
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of deepfake videos, which are AI-generated synthetic media, to create deceptive political ads. These ads have led to financial harm by promoting fake government benefits and targeting seniors, a vulnerable group. The AI system's use in generating deepfakes is central to the scam's effectiveness and the resulting harm. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI system's outputs in the form of deepfake videos used for scams.
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Deepfake political scam ads surge on Meta platforms, watchdog says

2025-10-02
News on the Neck
Why's our monitor labelling this an incident or hazard?
Deepfake videos are generated by AI systems that create realistic but fake content. The scammers' use of these AI-generated deepfakes to promote fraudulent political ads constitutes a direct use of AI systems leading to harm, specifically harm to communities and individuals through misinformation and scams. This fits the definition of an AI Incident because the AI system's use has directly led to harm through deception and fraud.
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Scammers among top political ad spenders on Meta using deepfakes of Trump, report finds

2025-10-02
Daily Observer || Daily Newspaper in Bangladesh
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly through the use of deepfake technology, which is a form of AI-generated synthetic media. The scammers' use of these AI-generated deepfakes to deceive users and promote fraudulent schemes has directly caused harm to individuals, especially seniors, by misleading them into believing false government benefits and potentially losing money. This constitutes harm to communities and individuals, fitting the definition of an AI Incident. The report also highlights the failure of content moderation systems to prevent this harm, further linking AI system use to the incident.
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Deepfake political scam ads surge on Meta platforms, watchdog finds

2025-10-02
thesun.my
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of deepfake videos, which are AI-generated synthetic media, to create fraudulent political ads that have been disseminated widely on Meta's platforms. These ads have caused direct harm by scamming users, especially seniors, out of money through false promises of stimulus checks and other benefits. The harm is realized and significant, involving violations of rights and financial injury. Therefore, this qualifies as an AI Incident due to the direct link between the AI system's malicious use and the resulting harm.
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Meta allows impersonation scams to run rampant as political deepfakes hawk phony benefits | Biometric Update

2025-10-03
Biometric Update
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of generative AI models to create deepfake videos of prominent political figures used in scam ads on Meta's platforms. These AI-generated deepfakes are central to the scam operation, which has caused real harm to individuals, especially seniors, through financial fraud. The AI system's role is pivotal in producing convincing fake content that enables these scams. The harm is realized and ongoing, meeting the criteria for an AI Incident rather than a hazard or complementary information. The article also discusses Meta's inadequate enforcement, which indirectly contributes to the persistence of harm.
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طفرة كبيرة في الإعلانات السياسية الاحتيالية على منصات "ميتا"

2025-10-02
العربي الجديد
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI-generated deepfake videos in political ads to perpetrate fraud, which directly caused harm to people (financial scams targeting elderly users). The AI system's development and use were central to the incident, as the deepfake technology enabled the creation of convincing fake content that misled users. The harm is realized and significant, including financial loss and misinformation, fulfilling the criteria for an AI Incident. The report also details the platform's partial mitigation efforts, but the ongoing presence of fraudulent ads confirms the incident's active status.
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طفرة كبيرة في الإعلانات الاحتيالية على منصات "ميتا"

2025-10-02
البيان
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (deepfake technology) to create and distribute fraudulent political ads on Meta platforms. These ads have directly led to harm by deceiving users into believing false claims about government aid, resulting in financial losses and exploitation of vulnerable groups (seniors). The AI system's role is pivotal in generating convincing fake videos that enabled the scam. Therefore, this qualifies as an AI Incident due to realized harm caused by AI-generated content.
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محتالون أنفقوا ملايين الدولارات على إعلانات سياسية مزيفة عبر "ميتا"

2025-10-02
موقع عرب 48
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (deepfake technology) to create fake videos of political figures, which were then used in advertisements on Meta's platforms. These ads caused direct harm by misleading and defrauding elderly users, leading to financial losses. The AI system's role is pivotal in generating convincing fake content that enabled the scam. Therefore, this qualifies as an AI Incident due to realized harm (fraud, financial loss, violation of rights) caused by the AI-enabled deepfake ads.
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محتالون ينفقون عشرات ملايين الدولارات على إعلانات مزيفة عبر منصات

2025-10-02
صحيفة الاقتصادية
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems through the use of deepfake technology to create fake videos of politicians. These AI-generated videos are used in fraudulent political ads that have caused direct financial harm to victims, particularly elderly people. The harm is realized and significant, involving deception and financial loss, which fits the definition of an AI Incident. The AI system's use is malicious and directly linked to the harm. Hence, the classification is AI Incident.
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طفرة كبيرة في الإعلانات السياسية الاحتيالية على منصات "ميتا" (مجموعة مراقبة)

2025-10-02
SWI swissinfo.ch
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems to create deepfake videos of politicians, which were then used in fraudulent political advertisements on Meta's platforms. These ads caused direct harm by misleading and scamming elderly users, resulting in financial losses and exploitation. The AI system's role in generating realistic fake content was pivotal to the harm, fulfilling the criteria for an AI Incident under the definitions provided. The harm to communities and individuals through deception and financial fraud is clearly articulated and directly linked to the AI-generated content.
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عشرات ملايين الدولارات تُنفق على إعلانات "سياسية" عبر "ميتا".. ما القصة؟

2025-10-02
Alwasat News
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems through the use of deepfake technology, a form of AI-generated synthetic media. The fraudulent ads caused direct harm to people, particularly seniors, by misleading them into believing in fake government aid, resulting in financial losses and exploitation. The AI system's role was pivotal in enabling the creation of realistic fake videos that facilitated the scam. Therefore, this meets the criteria for an AI Incident due to direct harm to people and violation of rights through deceptive use of AI.
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"ميتا" حديقة احتيال افتراضية بعشرات ملايين الدولارات

2025-10-02
اندبندنت عربية
Why's our monitor labelling this an incident or hazard?
The report explicitly mentions the use of AI technology (deepfake videos) to create fake political ads that have been disseminated widely on Meta's platforms, causing direct harm to tens of thousands of users, especially seniors, through financial scams. This meets the definition of an AI Incident because the AI system's use directly led to harm to people (financial loss and deception), and violations of rights (fraud and misinformation). The involvement of AI in generating the deceptive content is central to the harm caused, not merely background information or potential future risk.
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طفرة كبيرة في الإعلانات السياسية الاحتيالية على منصات "ميتا"

2025-10-05
Aljazeera
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (deepfake technology) to create manipulated videos of politicians, which were then used in fraudulent political advertisements. This use of AI directly led to harm to communities and individuals (financial scams targeting seniors), fulfilling the criteria for an AI Incident. The harm is realized and ongoing, with millions spent by scammers and many users targeted. Therefore, this is classified as an AI Incident rather than a hazard or complementary information.
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Les "deepfakes" frauduleux explosent sur Facebook et Instagram

2025-10-02
Le Figaro.fr
Why's our monitor labelling this an incident or hazard?
Deepfakes are AI systems that generate manipulated video content. Their use in political ads to spread false information directly harms communities by misleading the public and undermining democratic processes. Since the article states that these deepfakes are actively used and causing harm, this qualifies as an AI Incident under the framework, specifically harm to communities through misinformation.
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Intelligence artificielle : les deepfakes explosent sur les plateformes de Meta, selon un rapport

2025-10-02
SudOuest.fr
Why's our monitor labelling this an incident or hazard?
The report explicitly mentions the use of AI technology to create deepfake videos that mislead users, resulting in fraudulent activities and financial harm. The AI system's outputs (deepfake videos) are central to the harm caused, fulfilling the criteria for an AI Incident due to direct harm to people through deception and fraud. The involvement of AI in the creation and dissemination of these harmful deepfakes on Meta's platforms is clear and directly linked to the harm described.
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Vidéo truquée de Donald Trump: les "deepfakes" explosent sur les plateformes de Meta

2025-10-02
TVA Nouvelles
Why's our monitor labelling this an incident or hazard?
The event involves AI systems in the form of deepfake technology used to create hyperrealistic fake videos. These AI-generated videos are used maliciously in political ads to promote false government benefits, leading to direct harm through financial scams and misinformation targeting vulnerable populations. The harm includes violation of rights and harm to communities through deception and fraud. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to significant harm.
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"Deepfakes" : 150.000 publicités trompeuses repérées sur Facebook et Instagram

2025-10-02
Boursier.com
Why's our monitor labelling this an incident or hazard?
The event involves AI systems generating deepfake videos used in fraudulent advertisements, which have directly led to harm by misleading users and facilitating scams involving false promises of government aid. The harm includes violation of rights (deceptive practices), harm to communities (misinformation and scams), and financial harm to individuals. The AI system's use in creating manipulated content is central to the incident. Therefore, this qualifies as an AI Incident.
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Les deepfakes explosent sur Facebook et Instagram, avec de nombreuses vidéos truquées d'hommes politiques

2025-10-02
LaProvence.com
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create hyperrealistic deepfake videos of politicians, which are then used in fraudulent political ads on Facebook and Instagram. These ads have directly led to harm by deceiving tens of thousands of users, particularly elderly people, into believing false claims about government benefits, resulting in financial loss and misinformation. The AI system's use in generating these videos is central to the harm caused, fulfilling the criteria for an AI Incident involving violations of rights and harm to communities. The harm is realized, not just potential, as evidenced by the reported financial losses and ongoing fraudulent ad campaigns.
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"Un chèque de 5 000 dollars de Trump", les deepfake explosent

2025-10-02
L'essentiel
Why's our monitor labelling this an incident or hazard?
The event involves AI systems (deepfake technology) used maliciously to create fraudulent advertisements that have caused harm to many users through scams. The harm is realized (financial harm to victims), and the AI system's role is pivotal in generating convincing fake content. Therefore, this qualifies as an AI Incident due to direct harm caused by AI-generated deceptive content.
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Tech Transparency Project dénonce l'essor des deepfakes sur les plateformes de Meta - The Media Leader FR

2025-10-03
The Media Leader FR - N°1 sur les décideurs médias
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI technology to create hyperrealistic deepfake videos of political figures, which are used in fraudulent advertisements on Facebook and Instagram. These ads have caused direct financial harm to victims by promoting fake government relief payments, leading to scams and loss of money. The AI system's involvement in generating the deceptive content is central to the harm caused. Hence, this event meets the criteria for an AI Incident as the AI system's use has directly led to harm to people and communities.
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Les deepfakes politiques trompeurs connaissent une hausse explosive sur Facebook et Instagram.

2025-10-03
Génération-NT
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI (deepfake technology) to create realistic but fake videos of political figures used in fraudulent ads. These ads have directly led to harm by deceiving users into providing sensitive information, constituting an AI Incident under the framework. The involvement of AI in generating the deceptive content and the resulting realized harm (fraud, violation of rights, harm to communities) clearly qualifies this as an AI Incident rather than a hazard or complementary information. The platform's failure to prevent these ads despite policies against deception further supports this classification.
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Les plus grosses dépenses américaines en publicités politiques sur les plateformes de Meta sont des "deepfakes", utilisant des vidéos truquées hyperréalistes d'hommes politiques américains, y compris du président Donald Trump, selon un rapport

2025-10-04
Jean Marc Morandini
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems generating deepfake videos used in political ads that have directly led to harm by deceiving and financially scamming tens of thousands of users, particularly elderly individuals. The use of AI-generated content to perpetrate fraud and misinformation fits the definition of an AI Incident, as the AI system's outputs have directly caused significant harm to people and communities. The report details realized harm, not just potential risk, confirming this classification.