Neil deGrasse Tyson Demonstrates Dangers of AI Deepfakes with Viral Video

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Astrophysicist Neil deGrasse Tyson shared a highly realistic AI-generated deepfake video of himself falsely claiming the Earth is flat, to warn about the dangers of deepfake technology. The incident highlights the growing risk of AI-generated misinformation and the difficulty in distinguishing real from fake content online.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions the use of AI-generated deepfake technology to create a realistic but fake video of a public figure. Although no direct harm is reported, the potential for such deepfakes to mislead, deceive, or be used in scams is clearly articulated, indicating a plausible risk of harm in the future. Therefore, this event fits the definition of an AI Hazard, as the AI system's use could plausibly lead to harm such as misinformation or scams, but no harm has yet materialized according to the article.[AI generated]
AI principles
AccountabilityRobustness & digital securitySafetyTransparency & explainabilityDemocracy & human autonomy

Industries
Media, social platforms, and marketing

Affected stakeholders
General public

Harm types
Public interestReputational

Severity
AI hazard

AI system task:
Content generation


Articles about this incident or hazard

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This Neil deGrasse Tyson deepfake is the most 'terrifying' yet

2025-11-01
indy100.com
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI-generated deepfake technology to create a realistic but fake video of a public figure. Although no direct harm is reported, the potential for such deepfakes to mislead, deceive, or be used in scams is clearly articulated, indicating a plausible risk of harm in the future. Therefore, this event fits the definition of an AI Hazard, as the AI system's use could plausibly lead to harm such as misinformation or scams, but no harm has yet materialized according to the article.
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Neil deGrasse Tyson Spooks Internet By Sharing AI Deepfake Video: 'Earth Is Flat'

2025-11-01
NDTV
Why's our monitor labelling this an incident or hazard?
An AI system (deepfake technology) was used to create false video content, which is a direct use of AI. The event involves the use of AI to generate misleading content, illustrating the potential for harm to communities through misinformation. However, the article focuses on raising awareness of these risks rather than reporting a realized harm or incident. Therefore, this event represents a plausible risk of harm from AI use rather than an actual incident of harm. It fits the definition of an AI Hazard because the deepfake technology could plausibly lead to misinformation and harm if misused, even though no direct harm is reported here.
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Is Earth Flat? Astrophysicist's Video Forces People To Wonder What Is Real: 'Deepfakes Are Becoming...'

2025-11-01
News18
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used to generate realistic fake video content. Although the video was created intentionally as a demonstration and no direct harm is reported, the event underscores the plausible future harm that such AI-generated deepfakes could cause, including misinformation and reputational damage. Therefore, it fits the definition of an AI Hazard, as the development and use of deepfake AI systems could plausibly lead to incidents causing harm to communities and individuals. The event is not an AI Incident because no actual harm has occurred yet, nor is it merely Complementary Information or Unrelated.
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Neil deGrasse Tyson says 'the earth is flat' as he reveals terrifying AI deepfake

2025-10-31
The Independent
Why's our monitor labelling this an incident or hazard?
An AI deepfake video is explicitly involved, demonstrating the use of AI systems to generate realistic but false content. However, the article does not report that this deepfake has caused actual harm such as misinformation spreading widely or resulting in societal harm. Instead, it is a warning about potential dangers. Therefore, this event represents a plausible risk of harm from AI deepfakes rather than a realized harm incident. This fits the definition of an AI Hazard, as the AI system's use could plausibly lead to harm (misinformation and its consequences), but no direct harm is reported yet.
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Neil deGrasse Tyson warns of alarming AI deepfakes: 'Reality is broken'

2025-11-01
The News International
Why's our monitor labelling this an incident or hazard?
An AI system (deepfake generation) is explicitly involved in creating misleading content that has been widely disseminated, causing harm by deceiving viewers and distorting public perception of reality. This fits the definition of an AI Incident because the AI's use has directly led to harm to communities through misinformation and deception. The event is not merely a warning or potential risk but describes actual harm occurring due to the AI deepfake video.
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Earth is flat: Neil deGrasse Tyson shares deepfake video of himself

2025-11-01
The Siasat Daily
Why's our monitor labelling this an incident or hazard?
An AI system (deepfake generation) is clearly involved, as the video is AI-generated. The event stems from the use of AI to create misleading content. Although the video is shared publicly and has caused concern, there is no direct evidence of actual harm such as injury, rights violations, or disruption. The main issue is the plausible risk that such deepfakes could mislead people and cause harm in the future. Therefore, this event fits the definition of an AI Hazard, as it plausibly could lead to harm but does not document harm that has already occurred.