Delhi High Court Orders Takedown of AI-Generated Deepfakes Targeting Ajay Devgn

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The Delhi High Court ordered the removal of AI-generated deepfake and obscene content depicting Bollywood actor Ajay Devgn without his consent. The court restrained several websites and platforms from using his personality traits via AI and deepfake technology, citing violations of his personality rights and reputational harm.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions AI-generated deepfake videos that depict the actor in false and damaging contexts, including obscene content. This constitutes a violation of personality and publicity rights, which falls under violations of human rights or breach of applicable law protecting fundamental rights. The harm is realized as the content is circulating and causing reputational damage. The court's order to remove such content confirms the harm and the AI system's role in generating the harmful content. Hence, this is an AI Incident.[AI generated]
AI principles
Respect of human rightsPrivacy & data governanceAccountabilityTransparency & explainability

Industries
Media, social platforms, and marketing

Affected stakeholders
Other

Harm types
ReputationalHuman or fundamental rights

Severity
AI incident

AI system task:
Content generation


Articles about this incident or hazard

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Delhi High Court orders removal of obscene and AI-generated deepfake videos depicting actor Ajay Devgn

2025-11-28
Firstpost
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake videos that depict the actor in false and damaging contexts, including obscene content. This constitutes a violation of personality and publicity rights, which falls under violations of human rights or breach of applicable law protecting fundamental rights. The harm is realized as the content is circulating and causing reputational damage. The court's order to remove such content confirms the harm and the AI system's role in generating the harmful content. Hence, this is an AI Incident.
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Delhi High Court Backs Ajay Devgn's Personality Rights, Orders Immediate Removal of His AI Deepfakes and Unauthorised Digital Content

2025-11-28
LatestLY
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (deepfake technology) to create unauthorized digital content that infringes on Ajay Devgn's personality rights, a form of violation of intellectual property and personal rights. The court's order to remove such content indicates that harm has materialized. Therefore, this is an AI Incident as the AI system's use has directly led to a violation of rights and harm to the individual concerned.
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Actor Ajay Devgn gets court relief: Delhi HC orders takedown of deepfakes, objectionable content

2025-11-27
The Indian Express
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems generating deepfake content that harms the personality rights and reputation of Ajay Devgn, which is a violation of rights under applicable law. The court's intervention to order takedown of such content and prevent unauthorized use of material for AI training confirms the direct involvement of AI in causing harm. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to violations of rights and reputational harm.
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Delhi high court protects personality rights of Bollywood actor Ajay Devgan

2025-11-27
Hindustan Times
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of AI tools to create deceptive deepfake images, which are being misused to harm the actor's reputation and goodwill. The misuse of AI-generated deepfakes constitutes a direct harm to the actor's personality rights, a form of violation of rights under applicable law. Since the harm is realized and the AI system's misuse is central to the incident, this qualifies as an AI Incident. The court's intervention and takedown orders are responses to this harm but do not change the classification of the event itself.
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Deterring Digital Doppelgangers: Delhi HC Protects Ajay Devgn's Personality Rights Against Deepfakes & Misuse

2025-11-27
News18
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems through the use of deepfake technology to create unauthorized and harmful content that damages Ajay Devgn's reputation and commercial interests. The court's intervention to remove such content indicates that harm has already occurred. The misuse of AI-generated deepfakes for creating obscene and misleading content constitutes a violation of personality rights and causes reputational and economic harm, fitting the definition of an AI Incident. The involvement of AI in generating harmful content and the direct harm caused justifies this classification.
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Delhi High Court backs Ajay Devgn's personality rights, orders deepfake takedown

2025-11-28
India Today
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the misuse of AI and deepfake technologies to create unauthorized and obscene content exploiting Ajay Devgn's likeness, which constitutes a violation of personality rights, a form of human rights violation. The court's intervention to restrain such misuse confirms that harm has occurred or is ongoing. The involvement of AI systems (deepfake technology) in causing this harm meets the criteria for an AI Incident, as the AI system's use has directly led to a breach of rights. The legal response and injunction are reactions to this realized harm, not merely potential or complementary information.
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Ajay Devgn Gets Relief From Delhi High Court Against AI Deepfakes And Misuse

2025-11-28
TimesNow
Why's our monitor labelling this an incident or hazard?
The article describes the circulation of AI-generated deepfake content that misuses the celebrity's identity, causing harm to his reputation and personal rights. This constitutes a violation of rights due to the AI system's use in generating manipulated content. Since the harm has already occurred and the AI system's role is pivotal in causing this harm, this qualifies as an AI Incident.
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Delhi HC orders takedown of Ajay Devgn's obscene deepfake videos

2025-11-27
Asianet News Network Pvt Ltd
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI-generated deepfake videos that have caused reputational harm and violate the actor's personality rights, which are protected under law. The court's order to remove such content confirms that harm has materialized due to the AI system's use. The AI system's role in creating malicious, obscene deepfakes is pivotal to the harm, fulfilling the criteria for an AI Incident. Other issues like unauthorized merchandise are noted but are separate and do not negate the AI-related harm from deepfakes.
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Delhi HC protects Ajay Devgn's personality rights, orders takedown of objectionable contents - CNBC TV18

2025-11-27
cnbctv18.com
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI deepfake technology used without consent to create objectionable content and impersonate Ajay Devgn, leading to violations of his personality rights. The court's intervention to restrain such use and order takedowns indicates that harm has occurred due to the AI system's misuse. This fits the definition of an AI Incident because the AI system's use has directly led to a breach of fundamental rights (personality/publicity rights).
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Ajay Devgn gets relief from Delhi High Court against the deepfake AI and misuse

2025-11-28
mid-day
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly through the creation and distribution of deepfake content, which is AI-generated and has caused direct harm to Ajay Devgn's reputation and rights. The court's ruling to remove such content and prohibit unauthorized AI training on copyrighted material confirms the harm caused by AI misuse. The harms include violation of personality and publicity rights, reputational damage, and unauthorized commercial use, all linked to AI system misuse. Hence, it meets the criteria for an AI Incident due to realized harm stemming from AI system use.
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India News | Delhi HC Orders Removal of Obscene Deepfakes Targeting Actor Ajay Devgan | LatestLY

2025-11-27
LatestLY
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions AI-generated deepfake videos that have caused harm to the actor's personality and publicity rights, which falls under violations of human rights and harm to communities. The court's intervention to remove such content confirms that harm has materialized due to the AI system's use. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to harm (reputational and rights violations).
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Delhi HC orders removal of obscene deepfakes targeting actor Ajay Devgan

2025-11-27
Asian News International (ANI)
Why's our monitor labelling this an incident or hazard?
The deepfake videos are explicitly described as AI-generated and obscene, directly causing reputational harm to the actor, which is a violation of his rights. The court's intervention to order takedown of these videos confirms the harm has materialized. The AI system's use in creating malicious deepfakes that damage an individual's reputation fits the definition of an AI Incident, as the AI system's use has directly led to harm (violation of rights and harm to the individual).
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Delhi HC protects Ajay Devgn's personality rights, orders takedown of objectionable contents

2025-11-27
Jammu Kashmir Latest News | Tourism | Breaking News J&K
Why's our monitor labelling this an incident or hazard?
The event involves the use and misuse of AI systems (deepfake technology) to create inappropriate and sexually explicit content without consent, which constitutes a violation of personality rights and intellectual property rights. The court's intervention to restrain such use and order takedowns indicates that harm has occurred or is ongoing due to AI-generated content. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to violations of rights and harm to the individual's personality rights.
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Delhi HC protects Ajay Devgn's personality rights, orders takedown of objectionable contents

2025-11-27
NewsDrum
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (deepfake technology) to create unauthorized and obscene content involving Ajay Devgn, which constitutes a violation of his personality rights and intellectual property rights. The court's intervention to restrain such use and order takedown of objectionable AI-generated content indicates that harm has occurred due to the AI system's misuse. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to violations of rights and harm to the individual concerned.
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Delhi HC Protects Ajay Devgn's Personality Rights, Orders Takedown Of Objectionable Contents

2025-11-27
ETV Bharat News
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of artificial intelligence and deepfake technology to create unauthorized and objectionable content involving Ajay Devgn's personality traits. This misuse has caused harm by violating his personality rights and spreading obscene content, which is a breach of legal protections. The court's order to restrain and remove such content confirms that harm has materialized due to AI misuse. Therefore, this event qualifies as an AI Incident under the framework.
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Delhi HC orders takedown of Ajay Devgan deepfakes, upholds Personality Rights

2025-11-28
storyboard18.com
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI-generated deepfake videos, which are AI systems creating manipulated content. The harm is realized as the deepfakes are offensive and violate the actor's personality rights, a form of legal and reputational harm. The court's order to remove such content confirms the harm has occurred and is linked directly to the AI system's use. Hence, this is an AI Incident involving harm to rights and reputation caused by AI-generated content.