AI Character 'Amelia' Repurposed to Spread Far-Right Hate Speech in the UK

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

An AI-generated character named 'Amelia', originally created as an educational tool against extremism in the UK, has been hijacked and widely used on social media to spread racist and far-right rhetoric. The AI's adaptability enabled viral dissemination of hate speech, causing social harm and concern among its original developers.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly states that Amelia is an AI-generated character spreading far-right extremist rhetoric, which is harmful content. The AI system's use in generating and adapting this content has directly led to the dissemination of hate speech and extremist messages, causing harm to communities and violating rights. The harm is realized and ongoing, as evidenced by the viral spread and the associated threats and social impact. Hence, this qualifies as an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
FairnessSafety

Industries
Media, social platforms, and marketingEducation and training

Affected stakeholders
General public

Harm types
PsychologicalPublic interestHuman or fundamental rights

Severity
AI incident

AI system task:
Content generationInteraction support/chatbots


Articles about this incident or hazard

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"Αμέλια": Η βρετανίδα ΑΙ μαθήτρια που σπέρνει ακροδεξιά ρητορική

2026-01-25
NEWS 24/7
Why's our monitor labelling this an incident or hazard?
The article explicitly states that Amelia is an AI-generated character spreading far-right extremist rhetoric, which is harmful content. The AI system's use in generating and adapting this content has directly led to the dissemination of hate speech and extremist messages, causing harm to communities and violating rights. The harm is realized and ongoing, as evidenced by the viral spread and the associated threats and social impact. Hence, this qualifies as an AI Incident rather than a hazard or complementary information.
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Γνωρίστε την Amelia: Η AI ακροδεξιά γκοθ έφηβη που έχει καταλάβει το διαδίκτυο

2026-01-25
in.gr
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create and adapt the character Amelia, who is then used to spread racist and far-right extremist messages online. This dissemination of hateful content has led to harm to communities, fulfilling the harm criteria under AI Incident. The AI system's development and use have directly contributed to this harm, as the AI-generated character became a vehicle for hate speech and extremist propaganda. Therefore, this event qualifies as an AI Incident rather than a hazard or complementary information.
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"Amelia": Η AI μαθήτρια που έγινε meme της άκρας δεξιάς και βγήκε από τις "φούσκες" του διαδικτύου

2026-01-25
LiFO
Why's our monitor labelling this an incident or hazard?
The AI system (the character "Amelia" generated and modified through AI tools) is explicitly involved in producing and spreading harmful extremist and racist content. The harm is realized as the content fuels hate speech, extremist narratives, and social harm, including threats and harassment reported to the police. The AI's role is pivotal as the character's AI-generated nature and adaptability have facilitated the rapid and widespread dissemination of this harmful content beyond initial closed circles. The event describes direct harm to communities and violations of rights through the use of AI-generated content, meeting the criteria for an AI Incident rather than a hazard or complementary information.
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Σάλος στη Βρετανία με την "Amelia": Η AI μαθήτρια που έγινε meme της ακροδεξιάς ρητορικής και βγήκε από τις "φούσκες" του διαδικτύου - HuffPost - Ειδήσεις και Απόψεις από την Ελλάδα και τον Κόσμο

2026-01-25
HuffPost Greece
Why's our monitor labelling this an incident or hazard?
The AI system (Amelia) is explicitly mentioned as the source of content that has been repurposed to spread racist and far-right messages, which constitutes harm to communities. The misuse and viral spread of the AI-generated content have caused social harm, fulfilling the criteria for an AI Incident. Although the original intent was educational, the actual use and dissemination have led to realized harm. Hence, this event qualifies as an AI Incident rather than a hazard or complementary information.
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"Amelia": Η AI "μαθήτρια" που έγινε meme της άκρας δεξιάς και βγήκε από τις φούσκες του διαδικτύου

2026-01-26
Pagenews.gr
Why's our monitor labelling this an incident or hazard?
The AI system 'Amelia' was initially developed as an educational tool against extremism but has been hijacked and transformed into a far-right symbol spreading racist and hateful messages. The AI-generated content is directly linked to the dissemination of harmful extremist rhetoric, which harms communities and violates rights. The event involves the use and misuse of the AI system leading to realized harm, including social harm and hate speech proliferation. Therefore, this qualifies as an AI Incident because the AI system's outputs have directly or indirectly led to harm to communities and violations of rights.
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"Αμέλια": Η βρετανίδα ΑΙ μαθήτρια που σπέρνει ακροδεξιά ρητορική - ERT Open

2026-01-25
ertopen.com
Why's our monitor labelling this an incident or hazard?
The event involves an AI system generating and spreading extremist content that is actively causing harm by promoting far-right rhetoric and hate speech, which affects communities and social cohesion. The AI's role is pivotal in enabling the viral spread and adaptability of this harmful content. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to significant harm to communities and violations of rights.
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Σταρ της βρετανικής Ακροδεξιάς η "Αμέλια", μαθήτρια που δημιούργησε η ΤΝ

2026-01-27
Protagon.gr
Why's our monitor labelling this an incident or hazard?
The AI system (the avatar Amelia created via AI) was developed and used initially for a positive purpose (counter-extremism education). However, its outputs have been manipulated and disseminated widely on social media to promote far-right extremist and racist messages, leading to harm to communities through the spread of hate speech and extremist propaganda. This misuse and the resulting social harm meet the criteria for an AI Incident, as the AI system's outputs have directly or indirectly led to harm to communities and violations of rights. The event is not merely a potential risk but a realized harm, and thus it is not an AI Hazard or Complementary Information. It is not unrelated because the AI system is central to the event.
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AI-generated British schoolgirl becomes far-right social media meme

2026-01-25
The Guardian
Why's our monitor labelling this an incident or hazard?
The AI system's use in generating and adapting the Amelia character and related content has directly led to harm by spreading far-right extremist and racist messages, which harm communities and contribute to social disruption. The article explicitly states the AI-generated memes are viral and widely disseminated, with significant social impact including hate mail and threats. This meets the criteria for an AI Incident as the AI system's use has directly led to harm to communities through extremist content dissemination.
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How did an AI-generated purple-haired goth become a symbol for the UK far right?

2026-01-25
Metro
Why's our monitor labelling this an incident or hazard?
The AI system involved is the generative AI used to create the character Amelia. The misuse of this AI-generated character by far-right users to spread racist and extremist content constitutes a direct harm to communities and a violation of rights. The article details that this harm is actively occurring, with viral dissemination and significant social impact. The AI system's outputs have been co-opted for harmful purposes, fulfilling the criteria for an AI Incident due to realized harm linked to the AI system's use and misuse.
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Meet 'Amelia': the AI-generated British schoolgirl who is a far-right social media star

2026-01-25
Democratic Underground
Why's our monitor labelling this an incident or hazard?
The AI system is explicitly involved as it generates the persona and content that is spreading racist and far-right messages. This content is actively circulating on social media, causing harm to communities by promoting hate speech and xenophobia. Therefore, this qualifies as an AI Incident due to realized harm to communities through the AI-generated content.
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How an AI Goth Girl Became a Political Meme Machine

2026-01-26
eWEEK
Why's our monitor labelling this an incident or hazard?
The AI system (the AI-generated character Amelia and AI tools used to create memes) is directly involved in the dissemination of extremist and hateful content, which is causing harm to communities by promoting radicalization and hate speech. The harm is realized and ongoing, as evidenced by the widespread sharing of these memes and the associated cryptocurrency activity. Therefore, this qualifies as an AI Incident due to the direct link between AI-generated content and harm to communities through extremist propaganda and monetization of hate.
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Far-Right Dweebs Are Getting Scammed by an AI-Generated Waifu

2026-01-28
Futurism
Why's our monitor labelling this an incident or hazard?
The AI system is involved in generating the fictional character "Amelia" and related content that is used to manipulate and scam users into investing in a fraudulent cryptocurrency. This directly leads to financial harm (harm to property) to the victims. The AI-generated content is pivotal in creating the deceptive persona that enables the scam. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI system's use in the scam.
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This cute AI-generated schoolgirl is a growing far-right meme

2026-01-31
Yahoo News
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated videos and images featuring a fictional character used to spread far-right extremist views and disinformation. This content is actively proliferating on social media, influencing public discourse and promoting harmful stereotypes and hate speech. The AI system's outputs are directly involved in causing harm to communities by enabling the spread of extremist propaganda and racist tropes. Hence, this qualifies as an AI Incident due to realized harm caused by the AI-generated content.
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This cute AI-generated schoolgirl is a growing far-right meme

2026-01-31
CNN International
Why's our monitor labelling this an incident or hazard?
The article describes how AI-generated content featuring a fictional character is actively used to spread far-right, racist, and Islamophobic messages online. The AI system's outputs (images and videos) are central to the dissemination of harmful content that impacts communities by promoting hate speech and extremist ideologies. This meets the criteria for an AI Incident because the AI system's use has directly led to harm to communities through the spread of disinformation and hate speech. The harm is realized and ongoing, not merely potential, and the AI system's role is pivotal in creating and amplifying this content.
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UK schoolgirl game character Amelia co-opted by far right

2026-01-30
eNCAnews
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI-generated videos (AI system use) that have been maliciously used by far-right actors to spread extremist and hateful content. The harm is realized as the content is actively disseminated, influencing public opinion and contributing to social division and potential incitement. The AI system's role is pivotal in creating and spreading this harmful content. Hence, it meets the criteria for an AI Incident due to violations of rights and harm to communities.
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British government's anti-conservative AI Amelia gets commandeered and becomes...a rightwing hero

2026-01-29
American Thinker
Why's our monitor labelling this an incident or hazard?
The AI system (Amelia) was developed and deployed by the government for a specific purpose but has been hijacked and misused by far-right groups to spread extremist and racist content. This misuse has directly led to harm to communities through the dissemination of hateful and divisive messages. The involvement of the AI system in generating and spreading this content is central to the incident. Therefore, this qualifies as an AI Incident due to the realized harm caused by the AI system's outputs being used to promote harmful ideologies and social disruption.
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UK schoolgirl game character Amelia co-opted by far-right

2026-01-30
RTL Today
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated videos featuring the character Amelia being used by far-right actors to spread hateful, racist, and extremist messages. The AI system's use in generating these videos is central to the harm, as it facilitates the rapid and widespread dissemination of harmful content. This directly harms communities by promoting hate and extremist ideologies, fulfilling the criteria for harm to communities and violations of rights. The involvement of AI in producing and spreading this content, and the resulting realized harm, classifies this event as an AI Incident.
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UK schoolgirl game character Amelia co-opted by far-right | Fox 11 Tri Cities Fox 41 Yakima

2026-01-30
FOX 11 41 Tri Cities Yakima
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions AI-generated videos that use the character Amelia to spread far-right extremist messages, racist and homophobic insults, and hateful propaganda. The AI system's role in generating and circulating this harmful content directly leads to harm to communities and breaches of rights. The malicious use of AI to create and spread extremist content is a clear example of an AI Incident as defined, since the harm is realized and ongoing.
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How AI character Amelia spread across Europe

2026-02-02
Euronews English
Why's our monitor labelling this an incident or hazard?
The event clearly involves AI systems, specifically AI-generated characters used to create content that spreads harmful political and extremist messages. The misuse of the AI character Amelia and its variants has directly led to harms including the spread of hate speech, threats, and the promotion of far-right extremist views, which constitute violations of human rights and harm to communities. The AI system's role is pivotal as the character's AI-generated nature enables the creation and viral spread of these memes. The harms are realized and ongoing, not merely potential, thus classifying this as an AI Incident rather than a hazard or complementary information.
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Meet Amelia, the British â€~school girl’ with purple hair who has become far right social media star

2026-02-02
Firstpost
Why's our monitor labelling this an incident or hazard?
The AI-generated character Amelia is being used to disseminate racist and far-right extremist content widely on social media, which constitutes harm to communities. The character was originally designed for counter-extremism education but has been hijacked to spread harmful messages. The involvement of AI in generating this content and its role in spreading extremist views that can harm social cohesion and promote hate meets the definition of an AI Incident. The harm is realized and ongoing, not merely potential, so this is not an AI Hazard or Complementary Information.
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New UK Analysis Highlights How AI Tools Are Supercharging Online Extremist Narratives - HSToday

2026-02-02
HSToday
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated videos and memes being used to spread extremist and racist content, which is a direct use of AI systems to produce harmful outputs. The harm is realized as these narratives are proliferating online, influencing communities and potentially inciting hatred or violence. Therefore, this qualifies as an AI Incident due to harm to communities caused by the AI system's outputs.
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Au Royaume-Uni, " Amelia " est devenue l'icône d'une extrême-droite britannique dopée à l'IA

2026-01-27
Ouest France
Why's our monitor labelling this an incident or hazard?
The use of AI tools to create and spread manipulated images and content that promote extremist and hateful ideologies constitutes an AI system's use leading to harm to communities (harm category d). The AI-generated content is actively used to influence public opinion and propagate harmful messages, which fits the definition of an AI Incident as the AI system's use has directly led to harm to communities through the spread of extremist propaganda and hate speech.
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Au Royaume-Uni, "Amelia", l'avatar d'un jeu éducatif du gouvernement, a été détournée par l'extrême droite

2026-01-27
Franceinfo
Why's our monitor labelling this an incident or hazard?
The avatar Amelia is an AI-generated character, thus involving an AI system. The misuse of this AI-generated content by extremist groups to spread racist and xenophobic messages on social media has directly led to harm to communities by promoting hate and discrimination. The harm is realized, as evidenced by viral videos and widespread dissemination of hateful content. This fits the definition of an AI Incident because the AI system's outputs have directly contributed to violations of rights and harm to communities.
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Comment un personnage fictif de jeu vidéo éducatif est devenu la star de l'extrême droite au Royaume-Uni

2026-01-27
DH.be
Why's our monitor labelling this an incident or hazard?
The AI system is involved as it generates the fictional character Amelia, whose images and videos are then manipulated and widely disseminated by far-right groups to spread racist and extremist messages. This has directly led to harm to communities by promoting hate speech and extremist ideologies, fulfilling the criteria for an AI Incident. The event is not merely a potential risk but describes actual harm occurring through the viral spread of this content. The involvement of AI in generating the character and content is explicit, and the harm is clearly articulated in the form of community harm and violation of rights through racist propaganda.
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Comment Amelia, personnage fictif de jeu vidéo éducatif, est devenue la star IA de l'extrême droite britannique

2026-01-27
La Libre.be
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems to generate manipulated content featuring a fictional character, which is then used by extremist groups to spread racist and provocative messages. This has caused harm to communities by promoting hate speech and disinformation, which aligns with harm category (d) - harm to communities. The AI system's use in generating this content is central to the incident. The widespread dissemination and viral nature of this content indicate realized harm rather than just potential harm. Hence, the event qualifies as an AI Incident rather than a hazard or complementary information.
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Royaume-Uni : comment Amelia, une écolière créée par IA, est devenue une égérie d'extrême droite

2026-01-28
La Croix
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system generating a digital avatar that has been widely disseminated and manipulated to spread extremist and hateful content, causing harm to communities and violating social and possibly legal norms. The AI system's outputs have been used maliciously, leading to real-world social harm. Therefore, this qualifies as an AI Incident due to the direct link between the AI-generated content and the harm caused by its misuse in spreading extremist ideology and hate speech.
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Comment Amelia, l'avatar IA anti-radicalisation, est-elle devenue une star de l'extrême droite ?

2026-01-28
Génération-NT
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (generative AI platforms enabling mass reproduction and modification of the avatar) whose use has directly led to harm by facilitating the spread of extremist and hateful content, thus harming communities and violating social and possibly legal norms. The misuse of the AI-generated avatar has transformed a prevention tool into a vector of radicalization and hate, fulfilling the criteria for an AI Incident. The harm is realized and ongoing, not merely potential, and the AI's role is pivotal in enabling the scale and speed of this harmful dissemination.
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So wurde die KI-Figur "Amelia" zur rechten Internet-Ikone

2026-02-03
SRF News
Why's our monitor labelling this an incident or hazard?
The AI system (the generative AI creating the character Amelia and its variations) is explicitly involved as the character is AI-generated and used in an educational context. The misuse of this AI-generated content to spread extremist and xenophobic messages has directly led to harm to communities by normalizing hate speech and radicalization online. The event describes realized harm, not just potential harm, as the extremist messages are actively spreading and influencing social discourse. The involvement of the AI system in generating the character and its variants is pivotal to the harm, as the AI enables the mass creation and variation of the meme content that facilitates this spread. Hence, this is an AI Incident rather than a hazard or complementary information.
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KI-generierte Teenagerin Amelia wird zur rechten Ikone

2026-02-01
watson.de/
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions that AI-generated memes and videos featuring Amelia are widely shared and contain racist and extremist messages, which are misleading and contribute to the spread of hate and radicalization online. The AI system's use in generating these contents is central to the harm caused, fulfilling the criteria for an AI Incident involving violations of rights and harm to communities. The harm is realized and ongoing, not merely potential, as the extremist content is actively disseminated and celebrated by right-wing groups, thus meeting the definition of an AI Incident.
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KI-Meme Amelia: Wie eine Präventionsfigur zur rechten Ikone wurde

2026-02-01
watson.ch/
Why's our monitor labelling this an incident or hazard?
The event involves AI systems generating and spreading manipulated extremist content using the character Amelia, which directly leads to harm to communities by promoting racism and hate speech. The AI-generated memes and videos are widely disseminated and believed, amplifying extremist narratives and causing social harm. This fits the definition of an AI Incident because the AI system's use has directly led to violations of rights and harm to communities. The article does not merely discuss potential future harm or general AI developments but reports on realized harm caused by AI-generated extremist propaganda.
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KI-Figur Amelia verbreitet politisches Meme in ganz Europa

2026-02-03
Euronews Deutsch
Why's our monitor labelling this an incident or hazard?
An AI system is clearly involved as the figures are AI-generated. The misuse and spread of these AI-generated political memes have directly led to harm to communities through the dissemination of extremist, misleading, and polarizing content, which is a form of social harm. The event describes realized harm, including threats to staff and the spread of hateful narratives. Although the original AI system was developed for educational purposes, its outputs have been co-opted and misused, fulfilling the criteria for an AI Incident. The harm is not merely potential but ongoing and significant, affecting social cohesion and safety, thus ruling out classification as a hazard or complementary information.