Hollywood Outrage Over AI-Generated Video Using Tom Cruise and Brad Pitt's Likenesses

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

An AI video generator, Seedance 2.0 by ByteDance, was used to create a realistic video of Tom Cruise and Brad Pitt fighting, using their likenesses and voices without consent. Hollywood industry groups condemned the act as copyright and labor rights violations, warning of threats to creators' jobs and intellectual property.[AI generated]

Why's our monitor labelling this an incident or hazard?

The AI system (Synthesia 2.0) was used to generate unauthorized videos using copyrighted material and actors' likenesses without consent, which is a violation of intellectual property and labor rights. The harm is realized as the video is spreading and causing industry backlash, threatening creators' rights and jobs. Therefore, this is an AI Incident involving violations of rights due to the AI system's use.[AI generated]
AI principles
Respect of human rightsPrivacy & data governance

Industries
Media, social platforms, and marketing

Affected stakeholders
WorkersBusiness

Harm types
Economic/PropertyHuman or fundamental rights

Severity
AI incident

AI system task:
Content generation

In other databases

Articles about this incident or hazard

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톰 크루즈·브래드 피트 싸우는 AI 영상에 할리우드 충격 "우린 끝났다

2026-02-14
Chosun.com
Why's our monitor labelling this an incident or hazard?
The AI system (Synthesia 2.0) was used to generate unauthorized videos using copyrighted material and actors' likenesses without consent, which is a violation of intellectual property and labor rights. The harm is realized as the video is spreading and causing industry backlash, threatening creators' rights and jobs. Therefore, this is an AI Incident involving violations of rights due to the AI system's use.
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톰 크루즈와 브래드 피트의 격투..."할리우드는 끝인 것 같다" AI영상에 충격

2026-02-14
아시아경제
Why's our monitor labelling this an incident or hazard?
The AI system (Seedance 2.0) is explicitly mentioned as generating videos that use copyrighted material and actors' likenesses without permission, leading to direct violations of copyright law and labor rights. The harms are realized and ongoing, as evidenced by official condemnations and demands to cease infringement. Therefore, this qualifies as an AI Incident due to direct harm caused by the AI system's use in infringing intellectual property and rights of individuals.
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"우리 시대 끝나" 톰 크루즈·브래드 피트 'AI 격투 영상'에 할리우드 발칵 - 연예 | 기사 - 더팩트

2026-02-14
더팩트
Why's our monitor labelling this an incident or hazard?
The event involves an AI system explicitly mentioned ('Synthesia 2.0') used to generate realistic video content without actors' consent, constituting unauthorized use of copyrighted material and likeness rights. The harms include violations of intellectual property and labor rights, as well as potential economic harm to actors and the film industry community. These harms have already materialized, as indicated by the public backlash and official statements from industry bodies. Hence, the event meets the criteria for an AI Incident due to direct involvement of AI in causing these harms.
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톰 크루즈·브래드 피트 액션 영상, 단 두 줄로 뚝딱..."우린 이제 끝났다"

2026-02-14
연합뉴스TV
Why's our monitor labelling this an incident or hazard?
The AI system (Synthesys 2.0) was used to generate a video that infringes on copyright and uses actors' voices and likenesses without authorization, which constitutes a violation of intellectual property and labor rights. The harm is realized and ongoing, as the video is publicly shared and the industry is responding to these infringements. Therefore, this qualifies as an AI Incident due to direct involvement of AI in causing rights violations and harm to actors and the film industry.
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톰 크루즈와 브래드 피드가 격투를?...美 영화계, 틱톡의 AI 생성 모델 규탄

2026-02-16
inews24
Why's our monitor labelling this an incident or hazard?
The AI system (Synthesys 2.0) is explicitly mentioned as generating videos that use copyrighted material and actors' images without permission, which is a violation of intellectual property rights and personal rights. The harm is realized and ongoing, as evidenced by the public outcry, official condemnations, and legal demands from industry groups. This fits the definition of an AI Incident because the AI system's use has directly led to a breach of intellectual property rights and unauthorized use of personal likenesses, causing significant harm to rights holders.
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톰 크루즈vs브래드 피트, 옥상에서 맞짱? 중국발 AI 영상에 美 발칵[할리우드비하인드]

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넥스지 토모야-하루 '꽁냥꽁냥 하트'[포토엔HD] - 손에 잡히는 뉴스 눈에 보이는 뉴스 - 뉴스엔
Why's our monitor labelling this an incident or hazard?
The event involves an AI system ('Seedance 2.0') that generated videos infringing on copyrighted works, which is a violation of intellectual property rights. This harm has already occurred as the videos are widely distributed and have caused significant concern from the MPA. Therefore, this qualifies as an AI Incident because the AI system's use directly led to a breach of legal protections for intellectual property, harming creators and the industry.
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브래드 피트·톰 크루즈 격투, 알고 보니.."할리우드는 끝났다" 中 AI 영상 '시댄스' 쇼크 | 스타뉴스

2026-02-16
스타뉴스
Why's our monitor labelling this an incident or hazard?
The AI system 'Synthesys 2.0' is explicitly mentioned as generating videos using copyrighted material without authorization, which is a breach of intellectual property rights and labor rights protections. The harm is realized, as the unauthorized AI-generated content is already spreading and causing industry backlash and legal responses. This fits the definition of an AI Incident because the AI system's use has directly led to violations of rights and significant harm to creators and the industry.
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Ketika Video AI Seedance 2.0 Membuat Seisi Hollywood Berang

2026-02-16
Tempo Media
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI system (Seedance 2.0) used to generate videos that infringe on copyright by reproducing protected characters and actors without permission. The harm—violation of intellectual property rights—has already occurred and is recognized by affected parties, who have responded with legal measures. This fits the definition of an AI Incident because the AI system's use has directly led to a breach of intellectual property rights, a form of harm under category (c).
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Video AI Tom Cruise-Brad Pitt Berkelahi Viral, Asosiasi Industri Murka

2026-02-15
beritasatu.com
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (Seedance 2.0) to generate videos that infringe on copyright, which is a violation of intellectual property rights. The MPA explicitly states that the AI service has caused widespread unauthorized use of copyrighted material, which is a direct harm under the AI Incident definition (violation of intellectual property rights). Therefore, this qualifies as an AI Incident due to realized harm caused by the AI system's use.
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Video AI Duel Tom Cruise vs Brad Pitt Bikin Hollywood Meradang

2026-02-16
beritasatu.com
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI system (Seedance 2.0) that generates realistic video content based on copyrighted films without permission, leading to claims of large-scale copyright infringement by the MPA. The harm is a violation of intellectual property rights, which is a direct harm caused by the AI system's use. The event involves actual use of the AI system resulting in harm, not just potential or future risk. Hence, it meets the criteria for an AI Incident rather than a hazard or complementary information.
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Hollywood Terancam Punah? AI China Bisa Buat Video Ultra Realistis

2026-02-16
detiki net
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (Seedance 2.0) that generates realistic video content based on text prompts, clearly fitting the definition of an AI system. The use of this AI system has directly led to violations of intellectual property rights, a recognized harm under the AI Incident framework. The large-scale unauthorized use of copyrighted material and the resulting threat to creative industries and jobs constitute realized harm. Therefore, this event qualifies as an AI Incident rather than a hazard or complementary information.
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Video AI Tom Cruise Viral, Paramount Tuduh ByteDance Langgar Hak Cipta

2026-02-16
KOMPAS.com
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems used to create content that infringes on intellectual property rights, which is a breach of applicable law protecting intellectual property rights (a category of harm under AI Incident definition). The harm is realized as the AI-generated content is publicly disseminated and causes legal and reputational harm to the rights holders. The involvement of AI in generating the infringing content is clear, and the legal complaints confirm the direct link between the AI system's use and the harm. Therefore, this qualifies as an AI Incident due to violation of intellectual property rights caused by the AI system's outputs.
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Hollywood Melawan! Motion Picture Tuntut ByteDance soal Seedance 2.0 - Harianjogja.com

2026-02-15
Harianjogja.com
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI system (Seedance 2.0) that generates highly realistic videos and is accused of training on copyrighted film content without authorization. This constitutes a violation of intellectual property rights, a recognized harm under the AI Incident definition. The harm is realized as the Motion Picture Association has filed legal action, indicating direct consequences from the AI system's development and use. The event is not merely a potential risk or a complementary update but a concrete incident involving AI-related harm.
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ByteDance lancar Seedance 2.0, model AI generatif untuk video realistik

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Astro Awani
Why's our monitor labelling this an incident or hazard?
An AI system (Seedance 2.0) is explicitly involved as a generative AI model for video creation. The event reports actual misuse of the AI system in generating deepfake videos of real individuals without consent, which constitutes a violation of intellectual property rights and potentially harms individuals' rights and the creative community. The presence of copyright infringement and misuse leading to harm to rights holders and creators qualifies this as an AI Incident under the framework, as the AI system's use has directly led to violations of intellectual property rights and harm to communities.
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ByteDance Janji Perketat AI Seedance 2.0 Setelah 'Disemprot' Studio Film Hollywood |Republika Online

2026-02-16
Republika Online
Why's our monitor labelling this an incident or hazard?
The AI system Seedance 2.0 is explicitly mentioned as the tool involved in the unauthorized use of copyrighted content, which is a direct violation of intellectual property rights. The harm has already occurred as studios have issued warnings and accusations of illegal exploitation. ByteDance's promise to improve protections is a response to this incident, not the incident itself. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to a breach of intellectual property rights.
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Ketika Karakter Marvel dan Star Wars Dibajak oleh AI Seedance 2.0, Hollywood Marah Besar

2026-02-17
SINDOnews Tekno
Why's our monitor labelling this an incident or hazard?
Seedance 2.0 is an AI system that generates video content from text prompts, involving AI in its development and use. The unauthorized use of copyrighted characters and actor likenesses constitutes a violation of intellectual property rights, a form of harm under the AI Incident definition. The article states that this infringement is occurring at scale, directly impacting rights holders, thus qualifying as an AI Incident rather than a mere hazard or complementary information.
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TikTok dan ByteDance Batasi AI Seedance 2.0 Usai Ancaman Hukum Disney, Menantang Batas Hak Cipta Hollywood

2026-02-17
JawaPos.com
Why's our monitor labelling this an incident or hazard?
Seedance 2.0 is an AI system that generates realistic videos from text prompts, including unauthorized use of copyrighted characters and actors' likenesses. The event reports actual legal actions and industry accusations against ByteDance for copyright infringement and misuse of likeness rights, indicating realized harm. This fits the definition of an AI Incident because the AI system's use has directly led to violations of intellectual property rights and harm to the creative community. The event is not merely a potential risk or a complementary update but a concrete case of harm caused by AI use.
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Platform Video AI China Seedance Tunduk setelah Digertak Hollywood

2026-02-17
detiki net
Why's our monitor labelling this an incident or hazard?
The AI system (Seedance 2.0) is explicitly mentioned and is used to generate video content that allegedly infringes on copyrighted material, which constitutes a violation of intellectual property rights. The harm has already occurred as videos with unauthorized use of copyrighted characters have been distributed, prompting legal warnings from major industry players. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to a breach of intellectual property rights.
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Perusahaan Induk TikTok Diprotes Warner Bros. atas Video AI Batman, Catwoman, dan Superman

2026-02-18
KOMPAS.com
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (Seedance 2.0) generating unauthorized content using copyrighted characters, leading to a violation of intellectual property rights. This fits the definition of an AI Incident under category (c) "Violations of human rights or a breach of obligations under the applicable law intended to protect fundamental, labor, and intellectual property rights." The harm is realized, not just potential, as the AI system has already been used to create infringing content. The involvement of the AI system in the development and use stages is clear, and the legal complaints and demands for cessation confirm the harm. Hence, the classification as AI Incident is appropriate.
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Konflik AI Disney Vs ByteDance: Urgensi Revisi UU Hak Cipta

2026-02-18
KOMPAS.com
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI system (Seedance 2.0) that generates videos using copyrighted characters without authorization, which directly implicates violations of intellectual property rights. The AI system's development and use involve training on copyrighted material and producing outputs that infringe on rights holders' protections. This meets the criteria for an AI Incident because the AI system's use has directly led to a breach of applicable law protecting intellectual property rights. The event is not merely a potential risk but an ongoing legal conflict based on realized use of AI-generated content infringing copyrights.
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Warner Bros. Murka! Tuntut ByteDance Gegara Video AI Thanos vs Superman

2026-02-18
detikpop
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems used to generate videos featuring copyrighted characters without authorization, which is a breach of intellectual property rights. The AI system's development and use directly led to this harm, as the training data included Warner Bros.' protected content, and the outputs infringe on their rights. This fits the definition of an AI Incident under category (c) for violations of intellectual property rights. The lawsuit and public statements confirm the harm has occurred and is ongoing.
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Warner Bros. tuding ByteDance pakai karakter ikonik untuk video AI

2026-02-18
ANTARA News - The Indonesian News Agency
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (Seedance 2.0) generating videos using copyrighted characters without permission, leading to a violation of intellectual property rights. This harm is direct and realized, as the AI system's outputs infringe on Warner Bros.' and others' rights. The legal actions and condemnations further confirm the recognition of harm. Hence, the event meets the criteria for an AI Incident rather than a hazard or complementary information.
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Warner Bros. kecam ByteDance atas Pelanggaran Hak Cipta Video AI Superman dan Batman

2026-02-18
Media Indonesia - News & Views -
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI system (Seedance 2.0) used to generate videos featuring copyrighted characters without authorization, constituting a violation of intellectual property rights. The harm is realized, as Warner Bros. has sent formal complaints and letters of protest, indicating actual infringement rather than hypothetical risk. The AI system's design is implicated as the root cause, not merely user misuse, fulfilling the criteria for an AI Incident. This is not merely complementary information or a hazard, as the infringement is ongoing and directly linked to the AI system's outputs.
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Kisruh AI Seedance, Netflix Gugat ByteDance Soal Pelanggaran Hak Cipta

2026-02-19
beritasatu.com
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (Seedance 2.0) whose use is alleged to have caused violations of intellectual property rights, a recognized category of harm under the AI Incident definition. The harm (copyright infringement) is stated as occurring, with Netflix and other studios accusing ByteDance of unauthorized use of their copyrighted content in AI training and output. Therefore, this qualifies as an AI Incident due to the direct link between the AI system's use and the violation of intellectual property rights.
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Warner Bros Tuding ByteDance Pake Karakter Ikonik untuk Video AI

2026-02-18
Kabarin.com
Why's our monitor labelling this an incident or hazard?
The article explicitly describes an AI system (Seedance 2.0) generating videos using copyrighted characters without authorization, leading to legal complaints from Warner Bros. and other studios. This is a direct violation of intellectual property rights, which is one of the harms defined under AI Incidents. The AI system's use (content generation) is the cause of the harm. The event is not merely a potential risk but an actual ongoing infringement, so it is not an AI Hazard or Complementary Information. It is not unrelated because the AI system is central to the issue. Hence, the classification is AI Incident.
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Ketika AI Superman vs Batman Bikin Warner Bros Kesal

2026-02-18
VOI - Waktunya Merevolusi Pemberitaan
Why's our monitor labelling this an incident or hazard?
An AI system (Seedance) is explicitly involved in generating video content using AI. The harm is a violation of intellectual property rights (copyright infringement) caused by the use of AI-generated content without authorization. This constitutes a breach of obligations under applicable law protecting intellectual property rights, which fits the definition of an AI Incident. The event describes realized harm (copyright violation) due to AI use, not just a potential risk or a complementary update.
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Studi di Hollywood e sindacato attori contro il video Cruise - Pitt creato dall'IA

2026-02-17
La Repubblica.it
Why's our monitor labelling this an incident or hazard?
The AI system Seedance 2.0 is explicitly mentioned as generating unauthorized video content featuring famous actors, which directly leads to violations of intellectual property rights and labor rights. The harm is realized, as evidenced by the official complaints and legal actions from the Motion Picture Association and the actors' union. The AI's role is pivotal in creating the infringing content, fulfilling the criteria for an AI Incident. The event is not merely a potential risk or a complementary update but a concrete case of harm caused by AI use.
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Gli studi di Hollywood contro l'IA di ByteDance che ha riprodotto Pitt e Cruise - Cinema - Ansa.it

2026-02-17
ANSA.it
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI system (Seedance 2.0) generating video content with unauthorized use of copyrighted characters and likenesses of actors, which constitutes a violation of intellectual property rights. This is a direct harm under the AI Incident definition (c) regarding breaches of intellectual property rights. The involvement of major studios and unions demanding cessation and legal investigations further confirms the harm is realized. Therefore, this event qualifies as an AI Incident rather than a hazard or complementary information.
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Che cos'è Seedance 2.0 e perché la nuova AI cinese di ByteDance ha scatenato una rivolta a Hollywood

2026-02-17
Wired
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (Seedance 2.0) that generates video content using AI techniques. The system's outputs have directly led to violations of intellectual property rights, as copyrighted characters are reproduced without permission, causing harm to the studios' rights. The legal complaints and investigations confirm that harm has materialized, making this an AI Incident under the OECD framework, specifically under harm category (c) related to violations of intellectual property rights.
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ByteDance rafforza i filtri sul tool video AI dopo lo stop Hollywood

2026-02-17
euronews
Why's our monitor labelling this an incident or hazard?
Seedance 2.0 is an AI system generating video content based on text prompts, including unauthorized use of copyrighted characters and images of real people, which constitutes a violation of intellectual property rights. The legal threats and complaints from Disney and others confirm that harm has occurred due to the AI system's use. ByteDance's response to impose restrictions is a mitigation measure but does not negate the fact that the AI system's use has already caused harm. Therefore, this event qualifies as an AI Incident due to realized harm involving copyright violations caused by the AI system's outputs.
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Hollywood in allarme contro l'IA di ByteDance che ha riprodotto Pitt e Cruise

2026-02-17
Prima Comunicazione
Why's our monitor labelling this an incident or hazard?
The AI system (Seedance 2.0) is explicitly mentioned as generating unauthorized video content featuring copyrighted characters and actors, which constitutes a violation of intellectual property rights. The involvement of the AI system in creating these videos directly leads to harm (copyright infringement) recognized under the framework. The event describes realized harm, not just potential harm, and includes legal and industry responses to this misuse. Therefore, this qualifies as an AI Incident.
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Personaggi Marvel e Star Wars "rubati": la diffida di Disney all'AI cinese Seedance

2026-02-18
Il Fatto Quotidiano
Why's our monitor labelling this an incident or hazard?
Seedance 2.0 is an AI generative system explicitly mentioned as creating videos with copyrighted characters without permission, directly leading to intellectual property rights violations. Disney and other rights holders have issued legal warnings, indicating harm has occurred. The AI system's use in generating these infringing videos is central to the incident. This fits the definition of an AI Incident as the AI system's use has directly led to a breach of intellectual property rights, a harm category under the framework.
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Hollywood contro l'IA di ByteDance che ha riprodotto Pitt e Cruise - Software e App

2026-02-18
ANSA.it
Why's our monitor labelling this an incident or hazard?
The AI system Seedance 2.0 is explicitly mentioned as generating video content with unauthorized use of copyrighted characters and actors' likenesses. This constitutes a violation of intellectual property rights, which is a breach of obligations under applicable law protecting intellectual property rights, thus meeting the criteria for an AI Incident. The involvement of legal actions and government investigations further supports the classification as an incident rather than a mere hazard or complementary information.
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Netflix si scaglia contro Seedance 2.0 per difendere le sue proprietà intellettuali

2026-02-18
Multiplayer.it
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI system (Seedance 2.0) generating videos based on Netflix's copyrighted titles without authorization, constituting a violation of intellectual property rights. This is a direct harm caused by the AI system's use, meeting the criteria for an AI Incident under the category of violations of intellectual property rights. Therefore, this event qualifies as an AI Incident.
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Video virale con una rissa tra Cruise e Pitt: Hollywood insorge contro l'IA cinese

2026-02-18
AGI
Why's our monitor labelling this an incident or hazard?
The AI system (Seedance 2.0) is explicitly mentioned as generating videos that infringe copyright and use actors' voices and images without authorization. This constitutes a violation of intellectual property rights and personal rights, which are harms under the AI Incident category. The event describes realized harm (copyright infringement and unauthorized use), not just potential harm, and involves the AI system's use. Therefore, this qualifies as an AI Incident rather than a hazard or complementary information.
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Disney accusa ByteDance: scoppia la disputa legale sui video AI con personaggi protetti

2026-02-18
TvBlog
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems used to generate videos with copyrighted characters without permission, constituting a violation of intellectual property rights, which is a recognized harm under the AI Incident definition (c). The harm is realized, not just potential, as Disney claims the AI-generated content is already being produced and distributed. Therefore, this qualifies as an AI Incident rather than a hazard or complementary information. The legal dispute and the cease and desist letter further confirm the direct link between the AI system's use and the harm to rights holders.
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Rissa tra Brad Pitt e Tom Cruise, che torano in ballo Epstein. Il video è virale, ma l'indignazione è unanime: 'Tutto finito'

2026-02-18
Tiscali Spettacoli
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI system generating a deepfake video using copyrighted characters and actors' likenesses without authorization, which constitutes a violation of intellectual property rights and actors' rights. The harms are realized as studios and actors face unauthorized use of their work and images, threatening their careers and legal rights. Additionally, the potential for misinformation and manipulation is highlighted, but the primary harm is the unauthorized use and infringement already occurring. Therefore, this qualifies as an AI Incident due to direct harm caused by the AI system's use.
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Rissa tra Tom Cruise e Brad Pitt in un VIDEO AI cinese, Hollywood in protesta per "violazione copyright, uso illecito di volti e voci"

2026-02-18
ilgiornaleditalia.it
Why's our monitor labelling this an incident or hazard?
The AI system Seedance 2.0 generated videos featuring copyrighted characters and actors' likenesses and voices without authorization, which has led to protests and legal actions from studios, actors' unions, and industry associations. The harm is realized as violations of intellectual property rights and unauthorized use of personal images and voices, impacting the rights and livelihoods of the actors and copyright holders. The AI system's use directly caused these harms, meeting the criteria for an AI Incident rather than a hazard or complementary information.
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la guerra tra i big dell'intrattenimento usa e seedance 2.0, il programma di ia creato da bytedance

2026-02-19
DAGOSPIA
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (Seedance 2.0) to create unauthorized, realistic video content that violates copyright and intellectual property rights, which constitutes harm under the framework. The harm is realized, not just potential, as the videos have been created and widely disseminated, prompting condemnation from industry bodies. Therefore, this qualifies as an AI Incident due to the direct involvement of AI in causing violations of intellectual property rights and reputational harm.
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L'IA di ByteDance genera deekfake realistici con gli attori di Hollywood: le major non la prendono bene

2026-02-19
Hardware Upgrade - Il sito italiano sulla tecnologia
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI system (Seedance 2.0) generating unauthorized deepfake videos using copyrighted material, which directly violates copyright laws and harms the rights of creators and actors. The harm is realized and ongoing, with videos circulating online and industry bodies condemning the practice. This fits the definition of an AI Incident due to violations of intellectual property rights and labor rights caused by the AI system's use.
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From AI slop to cinema-grade: How a viral Cruise-Pitt battle put Hollywood on high alert - The Times of India

2026-02-18
The Times of India
Why's our monitor labelling this an incident or hazard?
The AI system (Seedance 2.0) is explicitly mentioned as generating unauthorized videos using copyrighted characters and celebrity likenesses, which directly leads to violations of intellectual property rights and personal autonomy. The harm is realized as the videos have been widely circulated and have caused industry outrage and legal responses. Therefore, this event qualifies as an AI Incident due to the direct involvement of an AI system causing violations of rights and harm to the creative community.
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Why an AI video of Tom Cruise battling Brad Pitt spooked Hollywood

2026-02-18
Business Standard
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (Seedance 2.0) that generated unauthorized videos using copyrighted characters and celebrity likenesses, leading to direct harm in the form of intellectual property violations and breaches of personal autonomy rights. The article details actual harm occurring, including legal actions and public outcry, which fits the definition of an AI Incident. The AI system's development and use have directly caused these harms, not merely posing a future risk. Therefore, this event qualifies as an AI Incident rather than a hazard or complementary information.
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Watch the 15-Second Cruise-Pitt Clip That Put Hollywood In A Frenzy

2026-02-17
PolitiZoom
Why's our monitor labelling this an incident or hazard?
The AI system (Seedance 2.0) is explicitly mentioned as generating realistic videos that imitate real actors and creative works without authorization, which constitutes a violation of intellectual property rights and could cause economic harm to individuals and the industry. The harm is realized as the videos are widely circulated and have caused immediate condemnation and fear of job losses. Therefore, this qualifies as an AI Incident due to violations of intellectual property rights and harm to communities (the creative industry).
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What is Seedance? The Chinese AI app sending Hollywood into a panic

2026-02-19
BBC
Why's our monitor labelling this an incident or hazard?
Seedance 2.0 is explicitly described as an AI system generating video content from text prompts. The use of copyrighted characters without permission has led to cease-and-desist letters and investigations, indicating realized harm in the form of intellectual property rights violations. This fits the definition of an AI Incident because the AI system's use has directly led to a breach of legal obligations protecting intellectual property rights. Although the article also discusses broader concerns and potential future impacts, the primary focus is on the realized copyright infringement harm caused by the AI system's outputs.
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What is Seedance? The Chinese AI app sending Hollywood into a panic

2026-02-20
BBC
Why's our monitor labelling this an incident or hazard?
Seedance is clearly an AI system as it generates videos from text prompts using AI techniques. The concerns raised by studios about copyright infringement and the technology's impact indicate potential future harms related to intellectual property rights and industry disruption. However, the article does not describe any actual harm or incidents caused by Seedance's use so far. Therefore, this event represents a plausible risk of harm (AI Hazard) rather than a realized harm (AI Incident).
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Why an AI video of Tom Cruise battling Brad Pitt spooked Hollywood

2026-02-20
The Straits Times
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (Seedance 2.0) used to generate realistic video content. However, the article only reports on the circulation of the video and the resulting fear and outrage, without evidence of direct or indirect harm such as defamation, rights violations, or other tangible damages. Therefore, this event represents a plausible risk of harm from AI-generated deepfakes but does not document an actual incident of harm. Hence, it qualifies as an AI Hazard, reflecting the credible potential for harm from such AI-generated content.
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Chinese AI app Seedance sending Hollywood studios into panic

2026-02-20
Saudi Gazette
Why's our monitor labelling this an incident or hazard?
Seedance 2.0 is an AI system that generates video content from text prompts, combining visuals, audio, and dialogue. Its use has directly caused harm by infringing on copyrights of major studios like Disney and Paramount, which is a violation of intellectual property rights under applicable law. The event details actual harm (copyright infringement and legal actions) resulting from the AI system's use, not just potential or hypothetical harm. Hence, it meets the criteria for an AI Incident rather than a hazard or complementary information.
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Seedance: Chinese AI App Sending Hollywood Into Panic

2026-02-20
Newslex Point
Why's our monitor labelling this an incident or hazard?
Seedance 2.0 is an AI system that generates video content from text prompts, including unauthorized use of copyrighted characters, which constitutes a violation of intellectual property rights. The article explicitly states that major studios have issued cease-and-desist notices and that legal investigations are underway, indicating that harm has materialized. The AI system's use has directly led to these harms, fulfilling the criteria for an AI Incident. Although there are broader discussions about future creativity impacts, the realized copyright infringement is sufficient to classify this as an AI Incident rather than a hazard or complementary information.
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AI Videos of Cruise, Trump & West Spark Hollywood Copyright Clash with TikTok's ByteDance - News Directory 3

2026-02-20
News Directory 3
Why's our monitor labelling this an incident or hazard?
The article explicitly describes an AI system (Seedance 2.0) generating unauthorized videos using copyrighted material and celebrity likenesses, leading to legal actions from major studios. This constitutes a violation of intellectual property rights, a recognized harm under the AI Incident framework. The harm is realized, not just potential, as the AI-generated content has already been widely disseminated. Hence, the event meets the criteria for an AI Incident rather than a hazard or complementary information.
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What is Seedance and why does it have Hollywood spooked? - Tech Digest

2026-02-20
Tech Digest
Why's our monitor labelling this an incident or hazard?
The article describes an AI system (Seedance 2.0) that generates realistic video content including digital replicas of actors without their consent, which directly implicates violations of intellectual property rights and possibly personal rights. The viral spread of such content and the industry's reaction indicate that harm has already occurred. Therefore, this event qualifies as an AI Incident because the AI system's use has directly led to a breach of legal protections and rights, fulfilling the criteria for harm under the OECD framework.
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Chinese company behind TikTok introduces new app that could stir up Hollywood: 'This looks straight out of a real production'

2026-02-21
The Cool Down
Why's our monitor labelling this an incident or hazard?
The AI system Seedance 2.0 is explicitly mentioned and is used to generate video content that infringes on copyright by using protected characters without permission. This directly leads to legal actions and investigations, indicating realized harm under the category of violations of intellectual property rights. The presence of AI is central to the incident, as the AI's capability to produce realistic videos enables the infringement. Although environmental concerns and trust issues are noted, they are secondary to the direct legal harm caused. Therefore, this event qualifies as an AI Incident due to the direct link between the AI system's use and the violation of rights.
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Θα φέρει το Seedance 2.0 το τέλος του σινεμά όπως το ξέραμε;

2026-02-20
NEWS 24/7
Why's our monitor labelling this an incident or hazard?
Seedance 2.0 is an AI system capable of generating complex video content including copyrighted characters without authorization, which has led to legal complaints and accusations of intellectual property rights violations by major film studios. This constitutes a direct harm under the category of violations of intellectual property rights. The article clearly links the AI system's use to realized harm (copyright infringement), not just potential harm. Hence, this event meets the criteria for an AI Incident rather than a hazard or complementary information.
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Κίνα: Ανησυχία στη βιομηχανία του θεάματος για εφαρμογή Τεχνητής Νοημοσύνης που δημιουργεί ταινίες επιπέδου Χόλιγουντ

2026-02-20
enikos.gr
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI system (Seedance 2.0) that generates complex audiovisual content, which is a clear AI system involvement. The concerns raised by major studios about copyright infringement indicate potential violations of intellectual property rights, a recognized harm category. However, the article does not report any realized harm or incident but rather focuses on the potential and emerging risks and industry reactions. This fits the definition of an AI Hazard, as the AI system's use could plausibly lead to an AI Incident involving copyright violations and industry disruption in the future.
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Τεχνητή νοημοσύνη / Γιατί ένα βίντεο με τον Μπραντ Πιτ και τον Τομ Κρουζ να παλεύουν τρόμαξε το Χόλιγουντ

2026-02-18
TVXS - TV Χωρίς Σύνορα
Why's our monitor labelling this an incident or hazard?
The Seedance 2.0 AI system was used to create realistic videos without authorization, infringing on intellectual property and personal rights, which are recognized harms under the framework. The article reports actual use and dissemination of these videos, causing industry backlash and concerns about job losses, indicating realized harm rather than just potential. Hence, this is an AI Incident due to direct involvement of AI in causing violations of rights and economic harm.
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Seedance 2.0, ή αλλιώς η κινέζικη εφαρμογή που έσπειρε τον πανικό στο Χόλιγουντ

2026-02-20
Oneman.gr
Why's our monitor labelling this an incident or hazard?
Seedance 2.0 is an AI system that generates video content from text prompts, including unauthorized use of copyrighted characters, leading to legal actions and investigations for intellectual property violations. The harm is realized as major studios have formally complained and taken legal steps, showing direct consequences from the AI system's use. This fits the definition of an AI Incident because the AI system's use has directly led to a breach of intellectual property rights, a recognized harm under the framework.
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Seedance 2.0: Η ByteDance "βάζει φωτιά" στο Χόλιγουντ - Σφοδρή μετωπική για τα πνευματικά δικαιώματα και το μέλλον του κινηματογράφου - Αγώνας της Κρήτης

2026-02-17
Αγώνας της Κρήτης
Why's our monitor labelling this an incident or hazard?
The article explicitly involves an AI system (Seedance 2.0) that generates video content using copyrighted characters and actors without permission, constituting a violation of intellectual property rights. This is a direct harm under the AI Incident definition (c). Additionally, the impact on labor rights and creators' ability to earn a living further supports classification as an AI Incident. The legal actions and union responses confirm that harm has materialized, not just potential harm. Therefore, this event qualifies as an AI Incident due to the direct and significant harms caused by the AI system's use.
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Τεχνητή νοημοσύνη / Γιατί ένα βίντεο με τον Μπραντ Πιτ και τον Τομ Κρουζ να παλεύουν τρόμαξε το Χόλιγουντ

2026-02-18
news.makedonias.gr
Why's our monitor labelling this an incident or hazard?
The AI system (Seedance 2.0) was used to create a realistic synthetic video, which is a clear AI involvement. The event stems from the use of the AI system to generate content that could plausibly lead to harms such as misinformation, reputational damage, or other social harms. Since no actual harm or incident is reported, only fear and concern about potential misuse, this fits the definition of an AI Hazard rather than an AI Incident. The event highlights a credible risk of harm from AI-generated deepfakes but does not describe a realized harm or violation.
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Κίνα: Ανησυχία στη βιομηχανία του θεάματος για εφαρμογή Τεχνητής Νοημοσύνης που δημιουργεί ταινίες επιπέδου Χόλιγουντ

2026-02-20
news.makedonias.gr
Why's our monitor labelling this an incident or hazard?
The AI system is explicitly mentioned as generating copyrighted content without authorization, leading to claims of intellectual property rights violations by major studios. This constitutes a direct harm caused by the AI system's use, fulfilling the criteria for an AI Incident under the category of violations of intellectual property rights.
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Hollywood studios escalate dispute over ByteDance's 'pervasive copyright infringement' with its AI tools

2026-02-23
ArcaMax
Why's our monitor labelling this an incident or hazard?
The article explicitly states that ByteDance's AI system was trained on copyrighted materials without permission and produced infringing content, which constitutes a breach of intellectual property rights. This harm has already occurred and is the subject of legal cease-and-desist actions by the MPA and major studios. The AI system's development and use are central to the incident, fulfilling the criteria for an AI Incident under the OECD framework.
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With Tom Cruise-Brad Pitt AI fight, China's Seedance 2.0 is the latest test in AI-copyright tussle

2026-02-22
The Indian Express
Why's our monitor labelling this an incident or hazard?
Seedance 2.0 is an AI system generating videos that infringe on copyrighted works and personality rights without authorization, as evidenced by the cease-and-desist letters from the Motion Picture Association and legal actions mentioned. This constitutes a violation of intellectual property rights, a recognized harm under the AI Incident framework. The harm is realized, not merely potential, as the AI-generated content is already in use and causing disputes. Therefore, this event qualifies as an AI Incident due to direct involvement of an AI system causing harm through copyright infringement.
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Hollywood studios escalate dispute over ByteDance's 'pervasive copyright infringement' with its AI tools

2026-02-23
Los Angeles Times
Why's our monitor labelling this an incident or hazard?
The event explicitly describes an AI system (Seedance 2.0) whose development and use involved training on copyrighted materials without authorization, resulting in the generation of infringing content. This unauthorized use of intellectual property rights by the AI system and its outputs has caused harm to the studios' rights and livelihoods, fulfilling the criteria for an AI Incident under violation of intellectual property rights. The legal actions and cease-and-desist letters further confirm the recognition of harm caused by the AI system's use.
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Film studio association issues new censure against ByteDance's AI tool

2026-02-23
Social Media Today | A business community for the web's best thinkers on Social Media
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (Seedance 2.0) used to generate video content based on text prompts, which is a generative AI system. The MPA's letter and public statements indicate that the AI system has been used to create unauthorized reproductions of copyrighted material, constituting a violation of intellectual property rights. This is a direct harm caused by the AI system's development and use, fulfilling the criteria for an AI Incident under the OECD framework. The ongoing legal dispute and calls for remedial action further support the classification as an incident rather than a hazard or complementary information. The harm is realized (copyright infringement), not merely potential.
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AKTOR decries AI use emulating performers, creatives

2026-02-22
Philippine Canadian Inquirer
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of generative AI to replicate human performers, which involves AI system use. The harms described include infringement of intellectual property rights and harm to creative labor, which fall under violations of human rights and intellectual property rights. Since these harms are occurring due to the AI system's use, this qualifies as an AI Incident. The article also includes calls for safeguards and cessation of infringing activity, indicating the harm is realized and ongoing rather than merely potential.