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Scammers used AI-generated deepfake videos to falsely depict Martin Lewis's wife, Lara Lewington, being attacked, promoting a fraudulent 'Quantum AI' investment scheme. The deepfakes caused emotional distress, reputational harm, and public deception, prompting Lewis to warn viewers and criticize social media platforms for failing to prevent such AI-driven scams.[AI generated]
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate a fake video that falsely shows violent harm to a person, leading to real emotional distress and social harm. The AI-generated content directly caused harm by misleading viewers and causing worry among friends and the public. This fits the definition of an AI Incident as the AI system's use has directly led to harm to individuals and communities through misinformation and emotional harm.[AI generated]