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An AI-generated poster for the film Dhurandhar: The Revenge, depicting Ranveer Singh in Sikh attire holding a cigarette, sparked outrage among the Sikh community in Mumbai. Complaints were filed with police, alleging the poster and film scenes disrespect Sikh religious sentiments, leading to community backlash and formal investigations.[AI generated]
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate the controversial poster, which directly led to harm in the form of violation of religious sentiments and cultural disrespect, a form of harm to communities and a breach of rights. The complaint and public outrage indicate that the harm is realized, not just potential. Therefore, this event meets the criteria for an AI Incident rather than a hazard or complementary information.[AI generated]
