Influencer Faces Backlash for AI Deepfake of Deceased Celebrity

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Chilean influencer Cristóbal Romero used AI deepfake technology to create a video depicting the late Sebastián "Cangri" Leiva, sparking public outrage and emotional distress among followers and Leiva's family. The unauthorized use of AI to recreate the deceased was widely criticized as disrespectful and harmful.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions the use of AI (deepfake technology) to create a manipulated video of a deceased person, which has led to public backlash and emotional harm to the family and community. The AI system's use directly led to harm in terms of disrespect and emotional distress, which falls under harm to communities and violations of rights. Hence, it meets the criteria for an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
Respect of human rightsPrivacy & data governance

Industries
Media, social platforms, and marketing

Affected stakeholders
General public

Harm types
Psychological

Severity
AI incident

AI system task:
Content generation


Articles about this incident or hazard

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"¿Y el respeto?": Miembro de "Perla" genera controversia por crear al Cangri con IA

2026-04-15
BioBioChile
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI (deepfake technology) to create a manipulated video of a deceased person, which has led to public backlash and emotional harm to the family and community. The AI system's use directly led to harm in terms of disrespect and emotional distress, which falls under harm to communities and violations of rights. Hence, it meets the criteria for an AI Incident rather than a hazard or complementary information.
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Exparticipante de Perla despierta indignación tras "revivir" a Cangri con IA: "Fúnenme lo que quieran" - La Cuarta

2026-04-15
La Cuarta
Why's our monitor labelling this an incident or hazard?
An AI system is explicitly involved as the influencer uses AI filters to generate videos recreating a deceased person's image. The use of AI-generated content without family consent has led to public indignation and emotional harm to the community and possibly the deceased's family, which can be considered a violation of rights or dignity. The influencer's intention to continue creating such content, including controversial figures, further supports the classification as an AI Incident. Although no physical harm or legal rulings are mentioned, the harm to community sentiment and potential rights violations are sufficient for an AI Incident classification under the framework.
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Las fuertes críticas a exchico 'Perla' por video del Cangri creado con IA

2026-04-15
T13 (teletrece)
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of an AI system (deepfake technology) to create manipulated video content. The use of this AI system has directly led to harm in the form of emotional distress and social controversy, which falls under harm to communities and individuals. The incident is not merely a potential risk but has materialized harm as evidenced by public backlash and criticism. Therefore, this qualifies as an AI Incident rather than a hazard or complementary information. The harm is indirect but clearly linked to the AI system's use in generating the deepfake video.
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La reacción de la expareja del 'Cangri' por video que Cristóbal Romero creó con IA del fallecido ex 'Perla'

2026-04-15
T13 (teletrece)
Why's our monitor labelling this an incident or hazard?
An AI system was explicitly used to create a deepfake video, which is a form of AI-generated manipulated content. The use of this AI system directly led to harm in the form of emotional distress to the deceased's family and community, which falls under harm to communities and violations of rights. The incident involves the use of AI-generated content causing real harm, not just potential harm, thus qualifying as an AI Incident.
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"Fúnenme como quieran": Cristóbal Romero responde a duras críticas por 'revivir' a Sebastián "Cangri" Leiva

2026-04-15
24horas.cl - Home
Why's our monitor labelling this an incident or hazard?
An AI system is clearly involved as the video uses AI to replace faces and generate content. The use of AI here is in the creation of synthetic media representing a deceased individual, which has led to public backlash and emotional discomfort. However, the article does not report any actual harm such as legal violations, health injury, or property/community/environmental damage. The event is primarily about societal reaction and ethical debate, without evidence of realized harm or credible risk of harm beyond public disapproval. Therefore, it does not meet the criteria for an AI Incident or AI Hazard. It is best classified as Complementary Information because it provides context on societal responses and ethical discussions related to AI-generated content.
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"Fúnenme como quieran": Critican a ex chico Perla por "revivir" a Cangri en video creado con IA

2026-04-15
Chilevisión
Why's our monitor labelling this an incident or hazard?
The use of AI-generated deepfake content to depict a deceased individual without consent has directly led to harm in the form of emotional distress and disrespect towards the memory of the deceased, which affects the community and family. The AI system's use here is central to the harm caused. Therefore, this event qualifies as an AI Incident under the framework, as it involves realized harm linked to AI use.
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"Acciones legales": expareja del 'Cangri' advierte a integrante de 'Perla' tras recreación con IA

2026-04-16
BioBioChile
Why's our monitor labelling this an incident or hazard?
An AI system was explicitly used to generate a recreation of a deceased individual, which led to distress and a threat of legal action from the family. This involves the use of AI leading to a violation of personal rights and emotional harm, fitting the definition of an AI Incident under violations of human rights or breach of obligations intended to protect fundamental rights. Although no legal action has yet been taken, the harm (emotional distress and potential rights violation) is occurring due to the AI system's use. Therefore, this is an AI Incident rather than a hazard or complementary information.
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Madre del hijo de "Cangri" amenaza con acciones legales por video del cantante creado con IA: "¿No te da un poco de remordimiento?" - La Cuarta

2026-04-16
La Cuarta
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create a video replacing the creator's face with that of a public figure, which is an AI system. The mother's legal threat indicates concern about potential harm, especially to her child, but no actual harm or legal outcome is reported. The creator intends to continue making such AI-generated videos, including potentially controversial figures, which suggests ongoing risk. Since no direct or indirect harm has materialized yet, but plausible harm is evident, this qualifies as an AI Hazard rather than an AI Incident or Complementary Information.
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La opinión sin filtros de Perla Ilich por video de Cristóbal Romero sobre "Cangri"

2026-04-16
Canal 13
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to recreate a deceased person's image, which has caused emotional harm and controversy. The harm is realized and ongoing, as family members and acquaintances express distress and ethical objections. This fits the definition of an AI Incident because the AI system's use has directly led to harm to communities and individuals (emotional harm and violation of rights related to memory and respect).
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El supuesto motivo de Cristóbal Romero para "revivir" a Cangri con IA: buscaría molestar a conocido amigo de Sebastián Leiva

2026-04-17
Canal 13
Why's our monitor labelling this an incident or hazard?
An AI system was explicitly used to generate a video recreating a deceased individual, which caused emotional harm and distress to his family and community. The harm is realized and directly linked to the AI-generated content. This fits the definition of an AI Incident because the AI system's use has directly led to harm to communities and individuals (emotional harm and violation of respect for the deceased). The event is not merely a potential risk or a complementary update but a realized harm caused by AI use.
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Perla Ilich marca quiebre total con polémico excompañero de reality: "Yo con él no hablo hace mil años"

2026-04-17
Canal 13
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI tools to create a video that recreates a deceased individual, which has led to emotional distress and public controversy. The harm is direct and realized, as the family and others express upset and consider the video disrespectful. The AI system's use in generating this content is central to the incident. Therefore, this qualifies as an AI Incident due to the direct emotional harm and ethical violation caused by the AI-generated video.
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Amenazó con tomar acciones legales: Mamá del hijo de "Cangri" alza la voz tras video con IA

2026-04-16
Chilevisión
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of AI to create content that uses the likeness of a deceased individual without apparent consent, leading to emotional distress and potential legal issues raised by the family. The AI system's use directly led to harm in terms of violation of rights and emotional harm to the family and community. This fits the definition of an AI Incident as the AI system's use has directly led to harm (violation of rights and emotional harm).
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"¿No te da remordimiento?": Madre del hijo de "Cangri" estalla contra video creado con IA de Cristóbal Romero

2026-04-16
El Vacanudo.cl, Noticias de Osorno y Los Lagos
Why's our monitor labelling this an incident or hazard?
An AI system was explicitly used to generate a synthetic video of a deceased individual, which has directly led to emotional harm and distress to the family, particularly the mother and child. This constitutes a violation of personal and possibly intellectual property rights, as well as harm to the community (family and fans) through disrespectful use of the deceased's image. The harm is realized and ongoing, as the family is actively seeking legal action and emotional harm is evident. Therefore, this event qualifies as an AI Incident due to the direct harm caused by the AI-generated content.
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"Una ordinariez": La furia de Perla Ilich contra Cristóbal Romero por 'revivir' a Cangri con IA

2026-04-17
El Nortero.cl, Noticias de Antofagasta y Calama
Why's our monitor labelling this an incident or hazard?
An AI system was explicitly used to generate a digital recreation of a deceased individual, which directly led to emotional harm and a violation of the rights and dignity of the deceased and their family. This constitutes a violation of human rights and harm to communities, as the AI's use caused distress and ethical concerns. Therefore, this event qualifies as an AI Incident due to the realized harm caused by the AI system's use.
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"Fue para provocar a alguien...": Revelan supuesto motivo de Cristóbal Romero para hacer video del Cangri con IA

2026-04-17
T13 (teletrece)
Why's our monitor labelling this an incident or hazard?
An AI system was explicitly used to create a deepfake video, which is a form of AI-generated manipulated content. The video has caused emotional harm to the deceased's family and community, including distress to a minor child, which falls under harm to persons and communities. The use of AI in this context directly led to these harms, fulfilling the criteria for an AI Incident. The event is not merely a potential risk or a complementary update but a realized harm caused by AI misuse.
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"Te pido por favor": expareja de "Cangri" apunta contra Cristóbal Romero tras video hecho con IA

2026-04-18
24horas.cl - Home
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create a video of a deceased individual, which has caused harm to the family, including emotional distress and potential legal rights violations. The AI system's use is central to the harm, fulfilling the criteria for an AI Incident under violations of rights and harm to communities. The harm is realized, not just potential, as the family has reacted strongly and threatened legal action.