Influencer Faces Backlash for AI Deepfake of Deceased Celebrity

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Chilean influencer Cristóbal Romero used AI deepfake technology to create a video depicting the late Sebastián "Cangri" Leiva, sparking public outrage and emotional distress among followers and Leiva's family. The unauthorized use of AI to recreate the deceased was widely criticized as disrespectful and harmful.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions the use of AI (deepfake technology) to create a manipulated video of a deceased person, which has led to public backlash and emotional harm to the family and community. The AI system's use directly led to harm in terms of disrespect and emotional distress, which falls under harm to communities and violations of rights. Hence, it meets the criteria for an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
Respect of human rightsPrivacy & data governance

Industries
Media, social platforms, and marketing

Affected stakeholders
General public

Harm types
Psychological

Severity
AI incident

AI system task:
Content generation


Articles about this incident or hazard

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"¿Y el respeto?": Miembro de "Perla" genera controversia por crear al Cangri con IA

2026-04-15
BioBioChile
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI (deepfake technology) to create a manipulated video of a deceased person, which has led to public backlash and emotional harm to the family and community. The AI system's use directly led to harm in terms of disrespect and emotional distress, which falls under harm to communities and violations of rights. Hence, it meets the criteria for an AI Incident rather than a hazard or complementary information.
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Exparticipante de Perla despierta indignación tras "revivir" a Cangri con IA: "Fúnenme lo que quieran" - La Cuarta

2026-04-15
La Cuarta
Why's our monitor labelling this an incident or hazard?
An AI system is explicitly involved as the influencer uses AI filters to generate videos recreating a deceased person's image. The use of AI-generated content without family consent has led to public indignation and emotional harm to the community and possibly the deceased's family, which can be considered a violation of rights or dignity. The influencer's intention to continue creating such content, including controversial figures, further supports the classification as an AI Incident. Although no physical harm or legal rulings are mentioned, the harm to community sentiment and potential rights violations are sufficient for an AI Incident classification under the framework.
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Las fuertes críticas a exchico 'Perla' por video del Cangri creado con IA

2026-04-15
T13 (teletrece)
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of an AI system (deepfake technology) to create manipulated video content. The use of this AI system has directly led to harm in the form of emotional distress and social controversy, which falls under harm to communities and individuals. The incident is not merely a potential risk but has materialized harm as evidenced by public backlash and criticism. Therefore, this qualifies as an AI Incident rather than a hazard or complementary information. The harm is indirect but clearly linked to the AI system's use in generating the deepfake video.
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La reacción de la expareja del 'Cangri' por video que Cristóbal Romero creó con IA del fallecido ex 'Perla'

2026-04-15
T13 (teletrece)
Why's our monitor labelling this an incident or hazard?
An AI system was explicitly used to create a deepfake video, which is a form of AI-generated manipulated content. The use of this AI system directly led to harm in the form of emotional distress to the deceased's family and community, which falls under harm to communities and violations of rights. The incident involves the use of AI-generated content causing real harm, not just potential harm, thus qualifying as an AI Incident.
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"Fúnenme como quieran": Cristóbal Romero responde a duras críticas por 'revivir' a Sebastián "Cangri" Leiva

2026-04-15
24horas.cl - Home
Why's our monitor labelling this an incident or hazard?
An AI system is clearly involved as the video uses AI to replace faces and generate content. The use of AI here is in the creation of synthetic media representing a deceased individual, which has led to public backlash and emotional discomfort. However, the article does not report any actual harm such as legal violations, health injury, or property/community/environmental damage. The event is primarily about societal reaction and ethical debate, without evidence of realized harm or credible risk of harm beyond public disapproval. Therefore, it does not meet the criteria for an AI Incident or AI Hazard. It is best classified as Complementary Information because it provides context on societal responses and ethical discussions related to AI-generated content.
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"Fúnenme como quieran": Critican a ex chico Perla por "revivir" a Cangri en video creado con IA

2026-04-15
Chilevisión
Why's our monitor labelling this an incident or hazard?
The use of AI-generated deepfake content to depict a deceased individual without consent has directly led to harm in the form of emotional distress and disrespect towards the memory of the deceased, which affects the community and family. The AI system's use here is central to the harm caused. Therefore, this event qualifies as an AI Incident under the framework, as it involves realized harm linked to AI use.