Taylor Swift deepfakes are pushing scams on TikTok
2026-04-29
The Verge
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Scammers are using AI-generated deepfake videos of celebrities like Taylor Swift and Rihanna on TikTok to promote fraudulent rewards programs and phishing scams. These sophisticated fakes, featuring cloned voices and manipulated footage, deceive users into sharing personal data, causing financial and privacy harm. The incidents have prompted celebrities to seek legal protections.[AI generated]
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake videos being used to scam users by impersonating celebrities and promoting fraudulent services. This involves the use of AI systems to create realistic fake content that misleads users, resulting in direct harm through scams and privacy violations. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI system's outputs.[AI generated]