Artist Paco Roca's Poster Plagiarized by AI for Madrid Book Fair

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Spanish illustrator Paco Roca publicly denounced the use of generative AI to create a promotional poster for San Martín de la Vega's Book Fair that closely copied his original artwork for Valencia's Fira del Llibre. The incident sparked debate on AI and copyright, prompting legal action and the poster's removal.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event explicitly mentions the use of AI to plagiarize an original poster, which constitutes a violation of intellectual property rights. The harm is realized as the original artist's rights are infringed upon, and the incident involves the use of an AI system in the creation of the plagiarized content. Therefore, this qualifies as an AI Incident under the framework, specifically under harm category (c) regarding violations of intellectual property rights.[AI generated]
AI principles
AccountabilityTransparency & explainability

Industries
Arts, entertainment, and recreation

Affected stakeholders
Workers

Harm types
Economic/Property

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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Paco Roca denuncia plagio con IA de su cartel de la Fira del Llibre de València por el Ayuntamiento de San Martín de la Vega

2026-05-26
EL PAÍS
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of AI to plagiarize an original poster, which constitutes a violation of intellectual property rights. The harm is realized as the original artist's rights are infringed upon, and the incident involves the use of an AI system in the creation of the plagiarized content. Therefore, this qualifies as an AI Incident under the framework, specifically under harm category (c) regarding violations of intellectual property rights.
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El dibujante Paco Roca denuncia que un ayuntamiento ha plagiado su cartel de la Fira del Llibre de Valencia con IA

2026-05-26
20 minutos
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of AI to generate a plagiarized image, which constitutes a violation of intellectual property rights, a recognized harm under the AI Incident definition. The harm has materialized as the artist publicly denounced the plagiarism, and the municipality acknowledged the AI-generated image and removed it. Therefore, this qualifies as an AI Incident due to the realized harm of intellectual property rights violation caused by the AI system's use.
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Paco Roca, tras el plagio de su cartel por un pueblo de Madrid: "Es tan descarado que da risa"

2026-05-26
El Confidencial
Why's our monitor labelling this an incident or hazard?
The article explicitly states that the municipality used AI to create an illustration that plagiarizes Paco Roca's original artwork, violating copyright laws. This is a clear case of harm to intellectual property rights, which falls under the definition of an AI Incident. The harm is realized, not just potential, as the artist has publicly denounced the infringement and legal action is being considered. The AI system's use in generating the plagiarized content is central to the incident, fulfilling the criteria for an AI Incident rather than a hazard or complementary information.
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Paco Roca denuncia la copia con IA de uno de sus carteles de la Fira del Llibre de València

2026-05-26
LaVanguardia
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of generative AI to copy an artist's original work without permission, which is a violation of intellectual property rights. This harm has already occurred, as the copied image was used in another event's poster. The AI system's role is pivotal as it generated the infringing content. Therefore, this qualifies as an AI Incident under the category of violations of intellectual property rights.
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Paco Roca denuncia que el Ayuntamiento de San Martín de la Vega le ha plagiado su cartel de la Fira del Llibre de València con IA

2026-05-26
eldiario.es
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of AI to generate a plagiarized image, which directly leads to a violation of intellectual property rights, a recognized harm under the AI Incident definition. The harm is realized, as the plagiarized image has been publicly disseminated and denounced by the original artist. Therefore, this qualifies as an AI Incident due to the direct involvement of AI in causing a legal and ethical harm through plagiarism.
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El Ayuntamiento de San Martín de la Vega retira la imagen plagiada con IA de Paco Roca

2026-05-26
eldiario.es
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system to generate an image based on the copyrighted work of Paco Roca without permission, which is a violation of intellectual property rights (a breach of obligations under applicable law). The harm is realized as the plagiarized image was publicly used and caused reputational and potential economic harm to the artist. The AI system's role is pivotal as it was the tool used to create the infringing image. Therefore, this qualifies as an AI Incident under the framework's definition of violations of intellectual property rights caused by AI system use.
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Paco Roca denuncia el plagio de una de sus obras en un cartel de Madrid: "¿Qué es la IA? La IA eres tú... pero sin cobrar"

2026-05-26
La Voz de Galicia
Why's our monitor labelling this an incident or hazard?
The event involves the use of generative AI technology in a way that has directly led to a violation of intellectual property rights, as the AI-generated or AI-assisted image plagiarizes an existing artwork. The harm is realized, affecting the rights and economic interests of the original creator. Therefore, this qualifies as an AI Incident under the framework, specifically under harm category (c) related to violations of intellectual property rights.
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El dibujante Paco Roca denuncia el plagio de un cartel: "¿Qué es la IA? La IA eres tú... pero sin cobrar"

2026-05-26
HERALDO
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI in the creation of a plagiarized image, which constitutes a violation of intellectual property rights, a form of harm under the AI Incident definition. The AI system's use in generating the plagiarized content directly led to this harm. Therefore, this qualifies as an AI Incident rather than a hazard or complementary information.
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Paco Roca denuncia el plagio de una de sus obras y alerta sobre el uso indebido de la IA

2026-05-26
Público.es
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI being used to create an image that copies an existing artwork, constituting a violation of intellectual property rights, which is a breach of obligations under applicable law protecting intellectual property rights. The harm has already occurred as the artist's work was plagiarized and used without authorization. Therefore, this qualifies as an AI Incident due to the direct involvement of AI in causing a violation of intellectual property rights.
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Paco Roca denuncia la copia con IA de su cartel de la Fira del Llibre por un ayuntamiento de Madrid

2026-05-26
Levante
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI tools used to create a copied image of an original artwork, which is a violation of intellectual property rights. The harm is realized as the illustrator's work was used without permission, benefiting the user of the AI system and the companies producing it. This fits the definition of an AI Incident under violations of intellectual property rights (c).
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Paco Roca denuncia la copia de uno de sus carteles: "¿Qué es la IA? La IA eres tú... pero sin cobrar"

2026-05-26
Valencia Plaza
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of generative AI to copy an artist's work, constituting a violation of intellectual property rights, which is a recognized harm under the AI Incident definition (c). The harm is realized, not just potential, as the artist has identified clear plagiarism and is pursuing legal action. The AI system's use directly led to this harm. Hence, this is an AI Incident rather than a hazard or complementary information.
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El artista Paco Roca denuncia plagio de su cartel realizado con inteligencia artificial

2026-05-26
Diario de Pontevedra
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of generative AI to produce an image that plagiarizes an existing copyrighted artwork, directly causing harm to the artist's intellectual property rights. The AI system's use in generating the plagiarized content is central to the incident. The harm is realized and acknowledged by the parties involved, including the artist and the municipality. Therefore, this qualifies as an AI Incident due to the violation of intellectual property rights caused by the AI system's outputs.
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Paco Roca denuncia el uso de IA para copiar uno de sus carteles: "La IA eres tú... pero sin cobrar

2026-05-26
officialpress.es
Why's our monitor labelling this an incident or hazard?
The article explicitly involves an AI system used to generate images by copying and reinterpreting existing artwork without authorization, leading to a violation of intellectual property rights. The harm is realized, as the original artist's work was copied and used without consent, which fits the definition of an AI Incident under category (c) for violations of intellectual property rights. The event is not speculative or potential harm but a concrete case of alleged plagiarism involving AI-generated content. Therefore, the classification is AI Incident.
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Paco Roca denuncia la copia de uno de sus carteles: "¿Qué es la IA? La IA eres tú... pero sin cobrar"

2026-05-27
Alicante Plaza
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of generative AI to copy an artist's work, resulting in plagiarism and violation of intellectual property rights. This constitutes a breach of applicable law protecting intellectual property rights, which is a defined harm under AI Incident criteria. The harm is realized, not just potential, and the AI system's use is central to the incident. Therefore, this qualifies as an AI Incident.