Model replaced by AI clone, put in raunchy poses: lawsuit
2026-05-30
New York Post
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New York model Francheska Pujols sued Rainbow Shops for using AI to generate and publish altered images of her in suggestive poses without her consent, after their contract expired. The AI-generated ads harmed her reputation and raised concerns about consent and rights in AI-driven fashion marketing.[AI generated]
Why's our monitor labelling this an incident or hazard?
The article explicitly describes the use of AI to generate images of the model without consent, which were used in advertising in ways that harmed her reputation and violated her rights. This meets the criteria for an AI Incident because the AI system's use directly led to harm (reputational damage and violation of privacy and intellectual property rights). The involvement of AI in generating the images is clear, and the harm is realized, not just potential. Therefore, this is classified as an AI Incident.[AI generated]