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AI systems have been used to create realistic fake doctors who spread false medical advice and promote unproven remedies on social media platforms like TikTok and YouTube. These AI-generated personas have reached millions, misleading vulnerable audiences and facilitating the sale of potentially harmful products, posing significant risks to public health in Brazil.[AI generated]
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to generate fake medical personas and videos that spread false health information and promote unproven treatments, which have been viewed millions of times and have led to the sale of harmful products. The AI systems' use in creating these deceptive contents directly contributes to harm by misleading people about medical treatments, which can cause injury or harm to health (harm category a) and harm to communities (harm category d). The involvement of AI in the creation and dissemination of this disinformation is clear and central to the harm described. Hence, this event meets the criteria for an AI Incident.[AI generated]