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An AI-generated video depicting deceased Argentine TV personalities Jorge Guinzburg and Ernestina Pais in a fictional reunion circulated online, causing emotional distress to Guinzburg's daughter, Malena. The deepfake, intended as a tribute, instead sparked discomfort and debate over the ethical implications of using AI to recreate deceased individuals.[AI generated]
Why's our monitor labelling this an incident or hazard?
An AI system was used to create a realistic video simulating deceased individuals, which directly caused emotional harm to Malena Guinzburg. This constitutes harm to a person (psychological/emotional harm) caused by the use of an AI system. Therefore, this event qualifies as an AI Incident due to the direct harm caused by the AI-generated content.[AI generated]