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Brazilian actress Fernanda Montenegro publicly denounced the unauthorized use of her AI-generated image and voice in fraudulent online ads promoting a fake medication for the elderly. The deepfake scam misled the public and exploited vulnerable groups, with similar incidents affecting other celebrities in Brazil.[AI generated]
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to simulate the actress's voice and image in fraudulent ads promoting false medical cures, which is a direct misuse of AI technology causing harm to people, especially elderly consumers. This fits the definition of an AI Incident because the AI system's use has directly led to harm through deception and potential health risks. The harm includes violation of rights (fraud, misuse of personal image) and harm to communities (misinformation and scams).[AI generated]