AI-Generated Deepfake Video Targets Greek TV Host Natalia Germanou

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AI-generated deepfake videos and images falsely depicting Greek TV presenter Natalia Germanou in a courtroom and in advertisements circulated online without her consent, damaging her reputation and potentially enabling fraud. Germanou announced legal action and warned the public about the misuse of AI for scams and unauthorized image use.[AI generated]

Why's our monitor labelling this an incident or hazard?

An AI system was used to generate an advertisement featuring the unauthorized use of a person's image, which constitutes a violation of rights protected under applicable law. The harm is realized as it involves illegal use of personal image and potential financial exploitation. Therefore, this qualifies as an AI Incident due to the direct involvement of AI in causing a rights violation.[AI generated]
AI principles
Privacy & data governanceRespect of human rights
Industries
Media, social platforms, and marketing
Affected stakeholders
WorkersGeneral public
Harm types
Reputational
AI system task:
Content generation

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