Actress Paolla Oliveira Targeted by AI-Generated Deepfake Pornography

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Brazilian actress Paolla Oliveira has been repeatedly targeted by AI-generated deepfake pornography and manipulated videos, leading to significant harm to her privacy, reputation, and dignity. Criminals have used her likeness in false sexual content and fabricated statements, highlighting the dangers and real-world impact of deepfake technology.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions the use of AI to generate fake images and videos (deepfakes) that harm the actress by falsely portraying her in sexual content and fabricated statements. This constitutes a violation of her rights and causes reputational and emotional harm, which aligns with harm to persons and violation of rights under the AI Incident definition. The AI system's use is central to the harm, not merely potential or indirect, so this is an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
Respect of human rightsAccountability

Industries
Media, social platforms, and marketing

Affected stakeholders
Women

Harm types
Human or fundamental rightsReputationalPsychological

AI system task:
Content generation


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