"女生洗澡，大叔帮搓背"，苏泊尔回应AI广告擦边：视频全下架，已强化内容管理与审核
2026-08-06
每日经济新闻
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Supor, a major Chinese appliance brand, used AI to generate promotional videos with inappropriate and offensive content, sparking public outrage and reputational harm. The company deleted the videos and reviewed its content management processes, but suffered financial losses and ongoing criticism for its use of AI in marketing.[AI generated]
Why's our monitor labelling this an incident or hazard?
The videos were AI-generated and contained inappropriate content that caused public discomfort and controversy, leading to the removal of the videos and changes in content management. The AI system's use directly led to reputational harm and public backlash, which is a form of harm to communities. Although no physical injury or legal rights violation is reported, the incident fits the definition of an AI Incident due to the realized harm caused by the AI system's outputs. The company's response is a mitigation measure but does not change the classification of the event as an AI Incident.[AI generated]