AI-Generated Deepfake Images Used to Harass Spanish Actor Santiago Segura

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Spanish actor and director Santiago Segura has been harassed by a woman who used AI to create and spread fake intimate images of him and his wife on social media. The deepfakes, which depict romantic and sexual scenarios, have caused Segura significant distress and highlight the lack of legal protection against such AI-driven harassment in Spain.[AI generated]

Why's our monitor labelling this an incident or hazard?

The use of AI to create deepfake images that impersonate real people without consent constitutes a violation of personal rights and privacy, which falls under violations of human rights or breaches of applicable law protecting fundamental rights. The harm is realized as the victim experiences fear and distress, and the images continue to be disseminated. Therefore, this event qualifies as an AI Incident because the AI system's use has directly led to harm to individuals' rights and well-being.[AI generated]
AI principles
Privacy & data governanceRespect of human rights

Industries
Media, social platforms, and marketing

Affected stakeholders
WomenOther

Harm types
PsychologicalReputationalHuman or fundamental rights

AI system task:
Content generation


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