Jennie Targeted by AI-Generated Deepfake Videos, Agency Pursues Legal Action

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BLACKPINK member Jennie became the victim of malicious AI-generated deepfake videos falsely depicting wardrobe malfunctions after her performance in Japan. Her agency, OA Entertainment, condemned the violation of her rights and privacy, announcing strict legal action against creators and distributors of the fake content, with no intention to settle or show leniency.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event explicitly mentions AI-generated fake videos that are maliciously created and spread, causing harm to Jennie's personal rights and privacy. The use of AI to create false and defamatory content directly leads to harm (violation of rights and reputational damage). Therefore, this qualifies as an AI Incident under the definition of violations of human rights or breach of obligations intended to protect fundamental rights. The company's legal response is a complementary action but does not change the classification of the incident itself.[AI generated]
AI principles
Respect of human rightsPrivacy & data governance

Industries
Media, social platforms, and marketing

Affected stakeholders
Women

Harm types
Human or fundamental rightsReputational

AI system task:
Content generation


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