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Brazilian broadcaster Globo used AI to create a commercial featuring its presenters interacting with Hollywood characters without proper authorization. The AI-generated content led to public backlash and extrajudicial notification from a studio for violating intellectual property and image rights, prompting Globo to remove the commercial from circulation.[AI generated]
Why's our monitor labelling this an incident or hazard?
The use of AI to generate unauthorized images of copyrighted actors and characters directly violates intellectual property rights, a harm explicitly covered under AI Incident category (c). The event describes realized harm (copyright infringement) caused by the AI system's use, not just a potential risk. The legal notification and removal of the commercial confirm the seriousness of the violation. Therefore, this is an AI Incident due to the direct involvement of AI in causing a breach of intellectual property rights.[AI generated]