Cypriot Actor Outraged by AI-Generated Deepfake Video, Pursues Legal Action

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

AI-generated videos depicting Cypriot actor Giorgos Zenios' character, Rikkos Mappouros, slapping political figures went viral, causing public confusion and reputational harm. Zenios, who had no involvement, condemned the videos as offensive and is pursuing legal action. The creators apologized and offered to remove the content. The incident highlights AI misuse and personal rights violations in Cyprus.[AI generated]

Why's our monitor labelling this an incident or hazard?

The AI system was used to generate videos without the actor's permission, causing reputational harm and personal distress, which are forms of harm to individuals and violations of rights. The actor's intention to pursue legal action confirms the seriousness of the harm. The AI system's role is pivotal as it enabled the creation of realistic videos that misrepresented the actor. Therefore, this event meets the criteria for an AI Incident due to realized harm stemming from AI use.[AI generated]
AI principles
Respect of human rightsTransparency & explainability

Industries
Media, social platforms, and marketing

Affected stakeholders
OtherGeneral public

Harm types
ReputationalHuman or fundamental rights

AI system task:
Content generation