张小泉AI演示视频被质疑虚假宣传：剪刀丝滑剪断排骨、鸡腿骨
2026-09-09
凤凰网（凤凰新媒体）
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Chinese cutlery brand Zhang Xiaoquan faced public criticism after releasing AI-generated videos showing scissors easily cutting through large bones, which many deemed unrealistic. Although the videos were labeled as AI-generated and for reference only, concerns about misleading advertising and product misrepresentation were raised, prompting the company to investigate.[AI generated]
Why's our monitor labelling this an incident or hazard?
An AI system was explicitly used to generate the promotional video visuals, which falsely depicted the scissors' capabilities. This misleading use of AI-generated content directly caused harm by deceiving consumers, violating their right to accurate information and potentially breaching legal advertising standards. The harm is realized and linked to the AI system's use in the video, fitting the definition of an AI Incident involving violations of rights and consumer protection laws.[AI generated]