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New Mexico is the only U.S. state proceeding to trial against Meta (Facebook's parent company) over the misuse of AI-driven data harvesting and targeted advertising, which enabled Cambridge Analytica to exploit millions of users' data for political ads during the 2016 election, resulting in significant privacy violations.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event involves an AI system in the form of Facebook's data processing and targeted advertising algorithms, which use AI to analyze user data and generate targeted ads. The misuse and unauthorized harvesting of data by a third party (Cambridge Analytica) through Facebook's platform led to violations of privacy rights and exploitation of user data. This constitutes a violation of human rights and legal obligations related to data privacy. Since the harm (privacy breach and misuse of data) has already occurred and is the subject of legal action, this qualifies as an AI Incident. The AI system's use in targeted advertising and data processing is central to the harm caused.[AI generated]