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The US Department of Homeland Security used AI-generated images of Hasbro's Optimus Prime in a deportation campaign, including racially offensive messages. The unauthorized use led to public backlash and official protest from Hasbro, highlighting reputational harm and the spread of harmful, discriminatory content enabled by AI systems.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event involves AI-generated content (images) created and used by a government agency without permission, causing reputational harm to Hasbro and spreading racially offensive messages. The AI system's outputs directly contributed to violations of intellectual property rights and harm to communities through racist messaging. These harms have materialized, not just potential, making this an AI Incident under the definitions provided.[AI generated]