Offshore casino targets Alphonso Davies's family with deepfake ad
2026-09-14
Edmonton Journal
The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.
An AI-generated deepfake Instagram ad falsely depicted Alphonso Davies's father being arrested and later endorsing an unregulated offshore gambling site, Oxibet. The ad, created by "Prime Spin Zone," misled viewers and violated Alberta's gambling laws, causing reputational harm and spreading misinformation using AI technology.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems to create deepfake content that misrepresents individuals and promotes illegal gambling activities. This constitutes a violation of rights (including potential reputational harm and misleading advertising) and introduces significant harm to communities by promoting unregulated gambling. The AI-generated deepfake is central to the harm caused, making this an AI Incident rather than a hazard or complementary information. The harm is realized, not just potential, as the ad is actively targeting viewers and the family involved.[AI generated]