AI-Generated Deepfake Videos of Influencer Used for Political Promotion in Mexico

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Mexican influencer Luisito Comunica reported that his image and voice were used without consent in AI-generated deepfake videos promoting President Claudia Sheinbaum's government. The unauthorized use of his likeness for political messaging raised concerns about misinformation, reputational harm, and violation of personal rights. The incident occurred in Mexico.[AI generated]

Why's our monitor labelling this an incident or hazard?

An AI system was used to generate videos cloning Luisito Comunica's image without consent, which constitutes a violation of his rights. The harm is realized as the unauthorized use of his likeness for political promotion, which is a breach of personal and possibly intellectual property rights. This fits the definition of an AI Incident because the AI system's use directly led to a violation of rights (c).[AI generated]
AI principles
Respect of human rightsPrivacy & data governance

Industries
Media, social platforms, and marketing

Affected stakeholders
OtherGeneral public

Harm types
ReputationalHuman or fundamental rightsPublic interest

AI system task:
Content generation


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