AI-Generated Deepfakes Used in Political Smear Campaign in Bosnia and Herzegovina

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Fourteen political parties supporting Denis Bećirović accused the SDA party of using artificial intelligence to create and spread deepfake videos and disinformation targeting Bećirović. The AI-generated content falsely attributed statements to the candidate, misleading the public and damaging his reputation ahead of the 2026 elections in Bosnia and Herzegovina.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly states that AI was used to create manipulated videos and false content targeting a political candidate, which is a direct use of AI systems to cause harm through misinformation and manipulation. This has led to realized harm in the form of political disinformation and potential undermining of democratic processes, fitting the definition of an AI Incident due to harm to communities and violation of rights. The involvement of AI in the creation of these harmful materials is clear and central to the event.[AI generated]
AI principles
Democracy & human autonomyTransparency & explainability

Industries
Media, social platforms, and marketing

Affected stakeholders
OtherGeneral public

Harm types
ReputationalPublic interest

AI system task:
Content generation


Articles about this incident or hazard