Arch Manning apologizes for joking about AI-altered Steve Sarkisian-Holly Rowe video
2026-09-15
The New York Times
The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.
An AI-generated deepfake video falsely depicting Texas coach Steve Sarkisian slapping ESPN reporter Holly Rowe circulated after a Longhorns football game. Texas quarterback Arch Manning and others laughed at the video, prompting public criticism and emotional harm to Rowe. Manning later issued a public apology for his insensitive comments.[AI generated]
Why's our monitor labelling this an incident or hazard?
The AI system is involved as it generated a manipulated video depicting a false and harmful event (coach slapping a reporter). This AI-generated content has led to reputational and emotional harm to the individuals involved, which falls under harm to communities and individuals. The apology and public reaction indicate that harm has materialized. Hence, the event meets the criteria for an AI Incident as the AI system's use has directly led to harm.[AI generated]