Widespread Undisclosed Use of AI in Brazilian Political Campaigns Spreads Disinformation

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A study by Data Privacy Brasil and Aláfia Lab found that nearly two-thirds of AI-generated political content during Brazil's 2026 pre-campaign period was not labeled as required by electoral law. Many posts, including deepfakes and disinformation, were shared by anonymous users and political figures, notably Flávio Bolsonaro and the Liberal Party (PL).[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions the use of AI to create deepfake content, which is a form of AI system involvement. The dissemination of such manipulated content has caused harm to communities by spreading disinformation and ridiculing political figures, fulfilling the criteria for harm to communities under the AI Incident definition. The involvement of AI in generating and spreading this content is direct and has materialized harm, not just potential harm. Hence, this event qualifies as an AI Incident.[AI generated]
AI principles
Transparency & explainabilityDemocracy & human autonomy

Industries
Government, security, and defenceMedia, social platforms, and marketing

Affected stakeholders
General public

Harm types
Public interest

AI system task:
Content generation


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