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Cybercriminals in Serbia are increasingly using AI to impersonate brands, with 33.2% of online scams involving synthetic messages and deepfake content. This has led to repeated financial and emotional harm to victims, eroded trust in digital communications, and damaged brand reputations.[AI generated]
Why's our monitor labelling this an incident or hazard?
The article explicitly states that AI technologies are used by cybercriminals to create convincing fake communications that deceive users, leading to repeated financial and emotional harm. The involvement of AI in generating synthetic voices and deepfake visuals that facilitate these scams is clear. The harms include financial loss, emotional distress, and loss of trust in digital communication channels, which affect individuals and communities. Since the harm is realized and directly linked to the use of AI systems in the fraud, this event meets the criteria for an AI Incident.[AI generated]