Meta Criticized for Inadequate Safeguards After AI Deepfakes Target Women

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Meta faced criticism from its Oversight Board for failing to prevent AI-generated deepfake videos that harassed and spread misinformation about two women, including a British politician. The deepfakes, which violated Meta's policies on hate speech and harassment, were only removed after the Board's intervention.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves AI systems generating deepfake videos that have been used to harass and spread misinformation about individuals, which constitutes harm to communities and violations of rights. The Oversight Board's decision to remove the videos indicates that harm has occurred. The AI system's use directly led to these harms, making this an AI Incident. The article focuses on the incident and the company's response, not just a general update or policy discussion, so it is not merely Complementary Information.[AI generated]
AI principles
AccountabilityFairness

Industries
Media, social platforms, and marketing

Affected stakeholders
Women

Harm types
ReputationalPsychological

AI system task:
Content generation


Articles about this incident or hazard